"iQiyi has risen by 15 billion?"

Shen Feng came to the company late today, and as soon as he arrived at the office, Li Nanjun rushed to the office and said: "There is news that Penguin has launched an acquisition plan!"

Shen Feng pursed his lips, he deserved to be a little brother, and he really slipped away with money.

It's the familiar routine of the boss swallowing the second one,

It smells so good!

"It should be eight or nine. "The partnership will increase the bargaining power of both parties when producing and purchasing content, and reduce marketing costs. Otherwise, these costs will be used to snatch users from the other side. ”

Shen Feng waved his hand and guessed: "There is no wind and no waves, not to mention that the current Li Baidu is no longer a player of magnitude." ”

"iQiyi has been tossing for so many years, it seems to be in full swing, but in fact, it is a miserable loss, more than 10 billion is burning every year, how to explain to shareholders?"

"It's rare to have a big guy take over, isn't it slippery?"

Li Nanjun nodded, if the acquisition is successful, the once three-legged stand will become a two-horse dispute, and another field will fall.

Shen Feng shook his head secretly, and the long video was also pulled down, Brother Xiao Ma made up his mind to monopolize big entertainment, and Ali was not angry......

An e-commerce,

An entertainment,

Ay!

"As early as three years ago, there were various rumors in the circle that they were going to merge, but the two sides have not made any substantive moves, so they ......"

Li Nanjun said with a smile: "I think from the perspective of business synergy between Tencent Video and iQiyi, the complementary effect of the two sides in terms of market share, user groups, and even video forms is not obvious, and it can even be said that a considerable number of users and members of the two sides are highly overlapping." ”

Shen Feng took over the tea brewed by Lei Li, to say that since the establishment of the Youai Teng pattern, the three companies have backed the BAT camp and lowered the price in content procurement, resulting in a high cost of purchasing head works.

The vicious competition has led to a rise in the annual content procurement cost of video platforms, and eventually the entire industry has developed abnormally.

It's all the fault of capital.

Well, now that the money burned and the copyright have become big rocks, they are moved up every year and smashed themselves in the foot?

Hi no?

iQIYI's financial report estimates that the annual content cost investment of more than 20 billion yuan is estimated to be between 600~80 billion yuan per year for the content procurement cost of the three video platforms, which is the sum of the annual domestic movie box office revenue.

In the most ideal state, BAT will each take out 33.3% of the video business, which can not only reduce the cost input of the industry, but also promote the healthy development of the industry......

But the possibility of implementation is almost zero!

What the giants care about is not how much money to burn,

It's the flow and layout.

Shen Feng tasted tea, to put it bluntly, Li Baidu is not good, not to mention BAT now, the market value is barely even in the top ten.

People are poor and short-minded, horses are thin and long-haired, and it is easy to meet the pick-up man, so why don't you hurry?

What's more, once through this cooperation, Brother Pony will dedicate his knees, and the two BT will reach a deep binding, which is very beneficial to Baidu in terms of genetic evolution and future synergy.

Look at Brother Qiangdong,

How much is face worth?

"Li Baidu is not stupid, iQiyi is already embarrassed by the tail, it is better to sell back a wave of blood, and once again ALLIN search and AI, this is a heavy punch. ”

Li Nanjun analyzed: "iQIYI has a total loss of nearly 28.8 billion yuan in five years, and the loss is a loss, and the growth rate of users is also slowing down......"

"In all fairness, apart from Brother Xiaoma in China, I really can't think of anyone who can carry this black cauldron?"

Shen Feng laughed and said: "It is not excluded that Hillhouse Capital is behind the matchmaking, as a shareholder of Tencent, and it is also an institution with a heavy position in iQiyi." In order to grow and make profits, improve efficiency and the company's stock price, Hillhouse is not stupid. ”

"Watching the two companies you voted for fight each other?"

"No need!"

Li Nanjun deeply thinks that FA is a virtue, everything looks at money, what bullshit loves and hates, all get out.

Shen Feng is extremely sure of one thing: Tencent will never give up on its video strategy.

Unlike Alibaba, people's main business is e-commerce and financial services, and entertainment is just an industrial layout, so it doesn't matter if you really can't do it.

Tencent originally started as an entertainment company, and WeChat has only transformed into a social network, even if it has a nirvana of one billion daily lives, the profit is not earned by games?

Therefore, whether it is Tencent Video, which belongs to the long video module, or the Weishi short video that has made a comeback many times, or the video account attached to the WeChat ecosystem......

Including the Kuaishou Tiger Tooth Betta that was co-opted by throwing money......

Video content is one of the core means to stick to users!

Looking at the entire upstream and downstream of IP, Tencent has almost a full layout, from online text adaptations to games and TV series, and the synergy of video between businesses, Tencent Video is deeper than Youku and iQiyi.

Tencent members need a scene outside the game to carry, and this scene can only be long videos and short videos.

In that case, you ask, what did you do earlier?

Nonsense, was there Zhang Yiming five years ago?

Look at the appearance of people killing all over the world, can Brother Pony not get angry?

Tossed out fifteen so-called APPs, and swarmed up to play group fights, what was the result?

Isn't Douyin alive well?

The content is too money-burning,

The landlord's family has no surplus food!

Thinking deeper, if Tencent merges with iQiyi, the economies of scale will be highlighted, which can not only improve bargaining power, reduce marketing costs, but also more smoothly spin off the video business to the capital market.

Of course, if you want to re-split and go public, there will be many complicated details in the middle, and it is also a long-term project.

"I feel that Ali is ready to give up big entertainment. Li Nanjun predicted: "After all, Ali's various businesses are booming, but Dawen Entertainment has been lagging behind." ”

"The eldest and second really want to join forces, where will this third go?"

Shen Feng asserted: "It is impossible to give up!"

"Judging from the current situation, nine times out of ten it will be in cahoots with ByteDance, after all, for Ali, what is most lacking is the content sector, and this is Zhang Yiming's strength. ”

"It's not just Hillhouse who has people behind him, is Yunfeng eating idle food?"

Li Nanjun's eyes lit up, could it be that Zhang Yiming would take over Youku from Lao Ma?

Wow, it's getting more and more exciting!

Shen Feng smiled and said nothing, the tearing battle is more exciting than the TV series, and the future depends on who holds this sharp knife.

Is it the old horse who continues to fight with the pony?

Or give it to Zhang Yiming?

In case Toutiao really makes a watermelon video......

It's the new Three Kingdoms Smash Bros. again!