Chapter 529 - Sky-high live broadcast fee
I don't know what the reason is, in this world, even if the video website has giants like Youyi.com and Shanhai.com, they haven't bought the live broadcast rights of some important sports events.
For example, the last time the NBA came to China for the preseason, Shanhai.com temporarily purchased the broadcast rights of the Lakers' two games.
But there is no case of buying an entire NBA game in a row.
Maybe it's because Huaxia TV already has most of the NBA broadcasts, and they feel that even if they buy the live broadcast rights, they won't get too many benefits.
On the contrary, the cost will be particularly high.
But now it's different.
Now that Shen Huan has come to the United States to participate in the NBA playoffs, it has already passed through the Internet and spread to all over the world, and of course all the Chinese people know about it.
I don't know how many media outlets have reported it.
Yang Mom has directly made a decision to broadcast the Lakers' game.
As the Shanhai Network that cooperated with Shen Huan the most, it also smelled the smell of this time, so it found the Lakers and wanted to buy the live broadcast rights of the playoffs.
As long as you know the live broadcast mode of sports events in the United States, you will know that the live broadcast of NBA events is a very complicated thing.
The league packages all the important games to pay TV stations like ESPN and TNT, and lets them broadcast them live.
But because people's energy is limited, if all 30 teams in the league play all 82 regular season games, so more than 1,000 games are broadcast, it will not be able to broadcast 24 hours a day.
Besides, you can't have several live broadcasts at the same time for several teams playing at the same time, right?
So usually a season, the regular season games are selectively live.
So those games that are not broadcast live can't be sold for money?
Of course not.
For example, the Lakers, he sold his 82 games to Time Warner alone, and Time Warner will broadcast the 82 games live to fans in Greater Los Angeles, but for a fee.
The price is also touching.
$4 billion in 20 years!
Although half of this money needs to be given to the team that competes with them, the net income of 100 million in 1 year is still very fragrant!
And the live broadcast pictures of these games, all kinds of tidbits, each quarter break, halftime, post-game interviews, etc., are quite different from those of the league.
After all, if there is no differentiated service, why do others spend so much money to buy live broadcast rights?
What Shanhai.com wants to buy now is this kind of live broadcast right.
In order to play the maximum possible 25 games to the championship, Shanhai.com offered $10 million, which is a very high price.
However, what they want is to monopolize the live broadcast of the entire country, and the signal is not allowed to other Internet companies.
He also asked that if he didn't make it to the Western Conference Finals, then he would return 5 million to them.
After all, if you don't make it to the Western Conference Finals, it's about 12 games, and it's normal to retreat half.
Bass Jr. and Kupchak have been discussing this matter for the last two days.
If the contract is signed, $10 million will be used to subsidize the team, which is also a very good income.
Just this morning, when little Bas had already decided to call Shanhai.com and was about to agree to their offer, Kupchak suddenly barged in.
"President, there's another offer from Huaguo!" Kupchak excitedly took a fax, "Look! This online video company is going to buy the live broadcast rights for $30 million!"
"$30 million!?"
Little Bas felt like he couldn't breathe anymore.
The price sold by the alliance to Huaxia TV is only $50 million a year.
This price is definitely a little lower, but considering the market cultivation of 1.5 billion people, it is normal to make some concessions on the live broadcast rights.
When there are more NBA fans in the future, isn't it a matter of course to raise the price?
But now someone said to Buss Jr. that he was willing to pay $30 million to buy the live broadcast signal of the Lakers playoffs, which is definitely a fortune to get rich!
Buss Jr. swallowed, "Did you tell them what if we only played the first round of the playoffs?"
"I asked, and they said they believed that Shen Huan could create miracles. "But they have two demands. ”
"Say!"
"The first is Huaguo's exclusive online live broadcast rights. ”
"No problem. Little Bas said yes.
"The second is that a response must be made within three hours. ”
"Huh?"
Little Buzz was not stupid, and then understood, "Hehe, they are worried that someone will rob them." ”
"yes, they're so anxious! At the price of $30 million, how can anyone rob them?" Kupchak said with a smile.
"By the way, it's called ...... The video site of Xigua.com, have you inquired, what kind of website is it? Don't be deceived. Bass Jr. said warily.
"I have already called them and asked my friends in Huaguo. "They are a second-rate video website in Huaguo, not a listed company, but the market value should be more than $1 billion, and $30 million in cash may be a bit difficult, but if the agreement is signed, they dare not give it."
And they are ready to use the installment model, divided into three parts for us. This makes it seem very sincere, and it suits their level of strength. ”
"Well, you can sign an agreement!" Bass Jr. slapped the table, "Let them pay $10 million at the same time as they sign the contract, which is a prerequisite." ”
"Understood!"
Kupchak naturally knew that Bass Jr. was very smart, and he got the $10 million first, and he already had the guaranteed money.
As for the rest, let's talk about it when we see it, and there is generally no problem.
Even if something goes wrong, you won't lose as much as you can take when the time comes.
......
An hour later, it was 11 p.m. Chinese time.
On a meager note, the second-rate video website Xigua.com suddenly published a message.
"Congratulations to all NBA fans, congratulations to all friends who care about Shen Huan! We, Watermelon.com, have bought the exclusive live broadcast rights of all the games in the Lakers playoffs this year.
Our signal source is different from the NBA league bought by Huaxia TV, ours is the Lakers' exclusive own signal, not only has a special before the game, but also can shoot its own reporters to interview the Lakers' stars after the game, but also can go deep into their training games.
Even the perspective of various tidbits and breaks, as well as various comments, will be different!
To this end, we also specially invited Mr. Su and Mr. Wang from the famous basketball magazine "Basketball World" to serve as commentators on the spot.
If you want to watch the Lakers' playoffs on your mobile phone and cheer for Shen Huan, please open your mobile phone and download the watermelon Internet café!
All of our live broadcasts are free this time, as long as you sign up as a member, you can watch the game! The day after tomorrow will be the game, please act quickly!"
This meager piece was forwarded more than 300,000 times in just half an hour.
The overall volume of topics directly climbed to the first place in meager popularity after an hour.
Various basketball forums are even more like blowing up, frantically discussing the news.
Oh, my God!
What a big deal!
was able to buy the Lakers' exclusive live stream.
Many people dislike Huaxia TV's serious broadcast method and comment method.
Finally there can be another channel to watch the NBA game from another angle, to watch the Lakers game, to interview and get involved, how can they be upset?
But some people are happy, and some people are worried.
In the president's office of Shanhai.com, the atmosphere is as cold as ice.
Qi Shangqing, the vice president of operations standing in front of Zheng Rongrong, was a little trembling.
"It's been found out that they bought the exclusive live broadcast rights of all the games at a fixed price of $30 million, and then there is no agreement to refund them before the Western Conference Finals. Qi Shangqing stammered, "So after the Lakers made them pay $10 million in the first installment, they signed the agreement smoothly." ”
"Why didn't they ask if you would follow up?" Zheng Rongrong looked out the window and asked lightly.
"I want to ...... I think it may be that the price of watermelon net is too high, and the Lakers feel that no one can compete with them. Qi Shangqing said.
"So what about the price they quote to you, will you increase the price to compete?" Zheng Rongrong asked again.
"No, it won't. Qi Shangqing mustered up his courage, "If we want to be higher than them, at least 35 million or 40 million US dollars! Although the Lakers have played well this season, Kobe Bryant and Iverson are almost 80 years old combined.
Even if Shen Huan is added, they won't be able to go far! What's more, Shen Huan has never played an NBA game, let alone a playoffs! How much this ordinary ability can be brought into play must be a question!"
Zheng Rongrong said noncommittally: "So you are not optimistic?"
"Yes! This is the result of our analysis by experts. Qi Shangqing nodded and said, "We actually bought 5 million to get the Western Conference semifinals, and we already feel that we have reached our goal." If they make it to the Western Conference Finals, that's luck!
But after that, it is impossible to continue to be lucky, because this year's Golden State Warriors are extremely strong! The Lakers will definitely not be able to break through! We will pay 40 million US dollars for 12 games, close to 300 million yuan, unless we are crazy!"
"Okay!"
Zheng Rongrong groaned for a while and sighed, "Go out, I hope you are right!"
Qi Shangqing was relieved to see that Zheng Rongrong didn't blame him.
In fact, he is really not optimistic about the Lakers, especially Shen Huan's strength.
For the eldest princess who cares about Shen Huan so much, likes to use Shen Huan so much, and treats Shen Huan so well, many of them actually have opinions.
Now it's nothing more than an outbreak.
And it was a well-founded outburst.
Even the experts of the United States are not optimistic about the Lakers and Shen Huan, why can he have a miracle?
Watermelon.com impulsively spent $30 million this time, just wait to cry with Shen Huan!!