The book continues from the above......

The east corner has passed, and it is not too late for mulberry elm. Although Triumph missed the golden period of development in World War II, it returned to the top after the war. After the end of World War II, as the economy recovered, there was a large number of young thrill-seeking people in Britain. They donned leather jackets, stepped on modified motorcycles, and gathered in front of the café for drag racing, and this group of motorcycle enthusiasts was called Café Racer (Café Riders) The favorite motorcycle of the coffee rider is the powerful and handsome Triumph motorcycle. At that time, every young British man was proud to own a Triumph motorcycle.

For a time, the supply of Triumph motorcycles exceeded demand, and young people who could not buy Triumph often bought a bunch of cheap motorcycle parts, they put the old Triumph engine in the second-hand Norton motorcycle, and removed unnecessary accessories such as the fenders of the original car to minimize the weight of the body. This motorcycle is called the Triton and is extremely fast and highly sought after.

At the same time, on the other side of the ocean, in the United States, the film "Bikers", which reflected the life of a motorcycle rider, was released. Marlon Brando's Triumph bikes: black leather jackets, skinny jeans, black gloves and boots, and Triumph motorcycles, were sought after by young Americans and became a post-war fashion. The movie "Bikers" starring Marlon Brando was rated as shouting out the voice of a generation of young people in Europe and the United States.

A Hollywood film that used a British car as a prop seemed incredible at the time. In fact, at the beginning, the filmmaker was ready to choose Harley's motorcycle as the Brando's car, but Harley was worried about damaging the brand image and refused the invitation. Therefore, Triumph took advantage of the situation and took the initiative to ask for help, so that the new car Triumph "Thunderbird" and Marlon Brando appeared on the same screen. After the movie was released, thousands of young people thought it was cool to ride a Triumph motorcycle, so the sales of Triumph motorcycles skyrocketed, overtaking the Harley Indians in the U.S. market and becoming the favorite of countless hipsters.

It can be said that Triumph Motorcycle recorded the youth of the post-war generation in Europe and the United States. Big stars of the time, Bob Dylan, Elvis Presley, and even Marilyn Monroe were proud to own a Triumph motorcycle.

In the 60s of the 20th century, Triumph ushered in its heyday. In 1963, Steve McQueen, the king of cool, starred in the cross-era film "The Great Escape" on a Triumph motorcycle, and in 1969, Triumph won the title on the Isle of Man and set a record speed of 100 mph. However, it was during this period that Japanese motorcycle manufacturers such as Honda, Suzuki, and Yamaha began to rise. In particular, the oil crisis of the 70s triggered the worst global economic crisis since World War II. In this environment, fuel-efficient and low-cost Japanese motorcycles began to replace European and American heavy locomotives and became the best choice for people.

Under the impact of Japanese motorcycles, Harley motorcycles in the United States are close to bankruptcy, and many British motorcycle manufacturers Norton and Royal Field have also stopped production. Since 1972, Triumph Motorcycles has gone bankrupt numerous times, resumed production, and then went bankrupt again. It wasn't until 1990 that the Triumph brand fell into the hands of real estate tycoon and motorcycle enthusiast John Bloor, who began to revive and reproduce classic models from the past.

Of course, Triumph has not given up on the pursuit of performance and has launched a series of new motorcycles.

In 2003, Triumph won the Isle of Man championship for the first time in many years.

In 2004, the Triumph Rocket III was born, becoming the world's largest displacement motorcycle at the time.

With its excellent performance and retro appearance, the Triumph motorcycle is still a classic today, appearing in many film and television works. From "Mission Impossible" to "Jurassic World", Triumph has taken the limelight and written a century-old culture of British locomotives.

Triumph has also reached a strategic cooperation with 007, and Triumph motorcycles will also be used in "007: No Time to Die". Today, Triumph remains the UK's largest motorcycle manufacturer, producing around 50,000 locomotives a year. Although Triumph's reputation is temporarily inferior to that of Harbin's American Ray, Japan's Honda. However, since 1902, it has repeatedly won the first place in major competitions and recorded the triumph of a generation's youth, which has long been not only a motorcycle, but also a two-wheeled classic that integrates a hundred years of British style.

And Triumph isn't just a motorcycle brand.

Triumph Motors is actually historically the same as Triumph Motorcycles, which was sold to the Areil Group in 1936 for various reasons. Founded in 1885 as S. Bettmann, the predecessor of the Triumph Motor Company was initially engaged in the production and sale of bicycles, and in 1902 began to produce motorcycles, becoming the largest motorcycle manufacturing company in Britain in 1918. In 1921, the first car production began, the first model was called the Triumph 10/20, and then it was the Triumph Super 7, which was the first model of the Triumph brand to start mass production.

It is worth mentioning that in 1930, Donald Healey joined the Monte Carlo Rally in a standard Super 7, and in that year's event, he became the first British car brand to complete the entire race, finishing seventh.

Although it achieved good results in racing, the development of Triumph was not all smooth sailing, due to too much focus on the development of performance models, in terms of production capacity and sales were not enough, in 1939 experienced the first bankruptcy, had to be resold, and the ensuing World War II, so that Triumph's production had to be stopped.

In 1945, Triumph Motors was acquired by Standard Motors, under which the Triumph brand was built into a sports brand that competed with Jaguar and MG at that time, and then the famous Triumph TR2 model was launched, and the TR series was produced until 1981.

The TR2 was originally designed to challenge MG for export cars in North America, and because Standard owner John Black lost a bid for Morgan cars, he was determined to build his own sports car to compete with MG. After the subsequent launch of the TR series models, it was widely loved by consumers in the North American market and became the best-selling model of Triumph for a time.

In 1960, still because of the national policy of the United Kingdom at that time, Triumph Automobile Company was also acquired by Leyland (Leyland) at that time, and then launched sedan models, such as the Dolomite Sprint model, which was quite advanced at the time, and in 1973, it was already equipped with a 4-cylinder 16-valve engine.

In the late 70s, Triumph was also transferred to the Rover Group, which was also owned by Leylend, when Rover was actively cooperating with Honda, and then Triumph launched a model called Acclaim, which was the rebranded Honda Ballade at that time, and in 1984, when Acclaim was replaced by the Rover 200, Rover no longer launched new models under the name of Triumph. However, in 1994, when the Rover Group was acquired by BMW, the ownership of Triumph also belonged to the BMW Group, and BMW did not sell the ownership of Triumph when it returned Rover to the United Kingdom, and since 2007, there are rumors that BMW will revive the Triumph brand, but there is no official response from BMW.

It can only be said that Triumph Automobile is really a pity, continuous bankruptcy and monopoly, and finally it was hidden, and then there will never be a day of reappearance.

In contrast, the Triumph motorcycle is miserable, and life is not easy, at least it is not easy to retain its own brand.

……

The camera turned back to the program team.

Zhou Fangyuan and the others continued to sit there and chat.

"Lao Zhou, through the previous question, we now know that the Yuanfang Group was built from scratch. Regarding the growth trajectory of Yuanfang Group, our program team also made a small summary by querying information. There are a few questions I would like to ask you, and you see if it is convenient for you to answer. ”

"Okay, just ask. ”

"We saw that the earliest branch of Yuanfang Group was the Golden Pole Catering Company, I was actually quite curious, how did you come up with this Golden Polo at that time? Why did you think that the Golden Pole would definitely succeed?"

Teacher He asked curiously.

In fact, this question is not only him, basically as long as you have a certain understanding of Zhou Fangyuan and the Yuanfang Group, they are very curious.

"Actually, I didn't think I would succeed at first. ”

Zhou Fangyuan sorted out his language and continued, "What happened at the beginning, let me briefly talk about it. At that time, you must all remember that it was the peak of the wave of layoffs in our country, and it was about a month or two before and after, when both my parents were laid off. For a family like ours at that time, all the workers were laid off, and the pressure on life was obviously very great. And because of the 'iron rice bowl' mentality that I had been thinking about for so many years, I was suddenly laid off, and my parents, like other laid-off uncles and aunts, were at a loss, and they didn't know what they should do all of a sudden.

At that time, I was in high school, and my academic pressure was relatively high, so my parents did not dare to discuss these things at home in order not to affect my studies. Actually, I saw it all in my eyes, I was a teenager at that time, and I wasn't a fool, so I couldn't understand anything?

I thought that it was better to let my parents do something, success or failure, than to do nothing. At that time, I saw an advertisement for Kentucky Chicken and McDonald's, and I thought, I've eaten these two things, and the taste is okay, mainly because it's not difficult to make. Of course, people who don't make bread can't make it, but in fact, as long as you learn it for a while, bread is not difficult at all. Is fried chicken hard to make? It's just a matter of fried flour and heat. Is salad dressing hard to make? It's just butter and milk...... This thing can be summarized as, if you want to eat occasionally in your daily home, it will be very troublesome to make a meal, because you have to study from beginning to end, and you have to prepare a lot of materials, which are rarely used in daily life. But if you want to treat this as a career, buy it in large quantities, and then go to study it specifically, it's really not complicated.

And you don't know, my hometown of Beitong is a third- and fourth-tier city, and even our provincial capital Nanlong is only a second-tier city. In that year, KFC had just entered our year, that is, it had stores in Beijing, Shanghai and Guangneng, and there were no stores in the slightly worse first-tier cities, and the second, third and fourth tiers didn't even think about it. What is this? This is the gap in the market, we couldn't compare with the international brands at that time, but fortunately, we don't have to compare, what about the local brands, they haven't appeared yet, isn't this the best window period?

My mother's cooking skills are still good, and I think it's good anyway, so I suggested to my family that it would be better to start this hamburger business. At first, there was no need to get a store, it was too expensive, so it was sold at the school gate. Make it early at home, pack it, put it in an incubator, and pull it to the school gate to sell breakfast. The taste will definitely be affected, but in Beitong City at that time, there were very few people who had eaten this kind of Western-style fast food. You've only heard the name, but you've never seen it. So it was very successful at that time, and in a little more than a month, I made enough money to open a store. Then we opened our first store. ”

Zhou Fangyuan said in detail, and told him his ideas and the specific implementation process.

"But there are still many people who are curious, why is the development speed of Jinboluo so fast, in just two or three years, it has spread all over the country, and in turn suppressed foreign brands in terms of market share, how did you do it?"

Teacher He continued to ask.

"As for the later development, in fact, it can be regarded as a sword. At that time, big brands like KFC Chicken liked to conquer cities and open stores in one city after another. People have money and channels, of course we can't compare. ”

Zhou Fangyuan took a sip of his drink and moistened his throat, "At that time, I also discussed it with my parents and my parents. If you open your own store, it's not impossible, although we only had one store at that time, but because it was too special, the market was completely blank, even if there was only one store, the ability to make money was quite terrifying. Basically, in a month, we were able to open a second store, then a third, a fourth...... But here's a problem. In Beitong, it is very easy for us to open a store, just like you said before, dozens of relatives of the old Zhou family are living in Beitong, more or less have some networks, if you use it, it is naturally all kinds of convenience. But what next? Won't Kim Polo go out? Such a good opportunity, international brands have not yet fully gained a foothold, and if they don't go out at this time, they won't have a chance to go out in the future.

So we discussed, with a more convenient way, that is, to choose the form of franchisee.

You don't need to explain that, do you? The advantage is that it is fast, and the franchisees are in their local area and have their own relationships, whether it is to take the store or open the store, they are much stronger than us outsiders. For example, if we wanted to open a store in Beijing at that time, it would definitely be a disgrace because you don't know the capital. But what if it's a native of Beijing? At least he knows where to open a store to make money, and where to open a store with low costs, which is an advantage that none of us have.

However, the disadvantage is also obvious, that is, all franchise stores, in theory, are a family, but in fact they are fighting separately. As long as there is a problem with one of them, it may affect all the other franchise stores. Therefore, at the beginning of the franchise, we strictly stipulated that all semi-finished products, meat, sauces, and pastries were all shipped by the headquarters. It's a big deal that we make less money and give more profits to franchisees. In this way, we will definitely be able to control the quality, so that we will not completely give up or not. In addition, at that time, we had already set up an inspection department within Kimbolo, and they randomly checked any store anytime and anywhere, and once they found a problem, they immediately rectified it. If you do not comply with the rectification requirements, or make repeated mistakes, we have the right to withdraw the right to join and ensure the safety and interests of our group as a whole.

In short, it was through this method that we were able to develop rapidly on the one hand and ensure quality on the other, although at that time, as a headquarters, our income decreased a lot, because a lot of profits were distributed to the hands of the various franchisees. But the advantage is that we occupy 80% of the domestic blank market with the fastest speed, and we have completed the market share before those international brands react. Although it seems simple, it is actually quite dangerous, and we are actually quite lucky to be able to cross the river by feeling the stones. ”

Zhou Fangyuan said with a smile.