Chapter 212: Publicity Determines the Box Office

"Mr. Zhou Ming and Mr. Tang Lin, we are very happy to cooperate with you for the release of Toy Story, if you have any very good publicity plan, I think we will cooperate perfectly, and finally wish Toy Story a big sale in the future!"

In the office of Disney's film buying department, Disney's film buying manager Roy and distribution manager Iger warmly shook hands with Zhou Ming and Tang Lin to say goodbye. After previous negotiations, they had reached an agreement on the cooperative distribution of Toy Story, and it was pointless for Zhou Ming and Tang Lin to continue to stay at Disney, and Roy and Iger had no intention of keeping them down to visit, so they sent them away very smoothly.

"Thank you very much Mr. Roy and Mr. Egger for your blessings, I think Toy Story will be a big hit, but when the time comes, your company will not regret being bought out by half a million dollars. Zhou Ming reminded.

"Mr. Zhou Ming, you can rest assured that this will be written into the terms of the contract, and we have no right to fight for it. Iger said.

In the face of Egger's assurance, Zhou Mingcai patted his chest and let out a sigh, but he still didn't give up and asked: "So if Toy Story is very popular, what if we want to increase the number of screenings and increase the scale of screenings?"

Roy and Iger both showed disdainful smiles, and Roy gestured very casually: "I can understand Mr. Zhou Ming's confidence in his film, but the screening sessions arranged for you at that time must be considered, Disney has been distributing movies for a long time, so the judgment of the market is very experienced, and the arrangement of screening sessions is also very scientific, please rest assured." ”

"I understand what you say, but I just want to increase my box office to a greater extent, if the box office of the film is very good, I will definitely increase the scale of screening, but now that the box office is bought out, you are not willing to increase, won't it be very troublesome then?" Zhou Ming said again.

For Zhou Ming's reluctance, both Roy and Egger were a little bored, but Zhou Ming had to get an answer, and they had no choice but to answer: "That's it, I will be famous in the annex to the contract at that time, if you ask for more screenings, you must pay more buyout fees according to a certain percentage, of course, it will be slightly higher than the initial buyout fee, do you think this is okay?"

Zhou Ming smiled at this time, he nodded and said that it was no problem, and then left the office with Tang Lin.

Roy and Egger just watched them leave, and did not have any intention of sending them out in person, and only after Zhou Ming and Tang Lin had left, Egger frowned and said, "Roy, my friend, why do I have a very bad feeling? It seems as if we have suffered a great loss." ”

"It's clear that you're too much on your mind, because I don't think we're at a loss. Roy shook his head and said, "Maybe they can get in touch with the VP, which is very much more than we expected, but the end result is still the same, half a million dollars in co-op distribution fees, plus 500,000 U.S. dollars in box office buyouts, we still get a total of this million-dollar co-op distribution contract." ”

"I know that's half the two million we originally estimated, but it's enough, isn't it?"

Roy thought for a while and said: "The buyout box office does make the company less input, but the buyout cost of 500,000 is also a lot, you are the distribution manager, I think you should know the situation in the theater chain very well, if the attendance is not good, they will stop the screening in the second week, which is also the reason why the box office of many small movies is very bleak, I have seen a lot of garbage with a box office of only more than 100,000 or even tens of thousands of dollars, and even some commercial blockbusters, at some times, have they also had the embarrassing situation of the box office of more than one million?"

"So the box office is so magical, how do you think we can get 500,000 yuan in revenue for this movie that plays with tickets? Or do you think that their so-called animated film can get more than 3 million at the box office? That's really a realistic fairy tale!"

Speaking of this, Roy suddenly changed his words, and then said: "But it doesn't matter if their box office is a little better than we expected, you also saw the conceit of the rich second generation of China just now, it's just stupid conceit, I think as long as the box office exceeds expectations, he will definitely ask for more screenings, then we have the opportunity to charge more buyout fees, which can be regarded as a kind of compensation." ”

But what if the box office of this cartoon is particularly good, with an average attendance rate of more than half?

Iger suddenly had such an idea in his head, but he immediately shook his head and rejected this ridiculous idea, after all, it was just a movie of the nature of two rich second generations, and judging from the information they gave, there were no famous actors and directors, and the script sounded very ordinary, and more importantly, it was an animated movie.

You must know that it is more difficult for animated films to achieve the box office than other commercial blockbusters, and even large companies like Disney, which have high attainments in animated films, are also trembling when it comes to animated films.

At this time, Roy said: "But I don't think they can have a good box office, because the basis of a high box office is publicity, but the publicity fee we give is only 200,000, which means that they will not have TV commercials, there will be no posters in densely populated areas such as stations and subways, and even the trailer of this film will not be shown in the cinema, what kind of expectations do you think you can have for the box office of this movie in such a situation?"

"It seems that I really think a little too much, it's just two Chinese who don't know the so-called, and they probably don't know that in terms of movies, it is publicity that determines the box office!" Iger said.

As Disney's distribution manager, he is of course well aware of the decisive factor that publicity plays at the box office of a movie, although it is said that the aroma of wine is not afraid of deep alleys, but the key is that if no one can smell this smell of wine, and they don't know that there is a tavern, then how can they sell the wine?

Of course, they can also pay for the promotion themselves, which is also possible, but the problem is that if they really have this channel, they will not come to Disney to seek cooperative distribution.

It's just that Egger doesn't know why, and he is still faintly worried in his heart.

......

On the other side, Zhou Ming and Tang Lin left Disney's headquarters building and returned to the car, Tang Lin didn't seem to have recovered from what happened just now, he was still frowning, he didn't want to communicate with Zhou Ming at all, Zhou Ming didn't care about it, he didn't start the car, he was just waiting for Tang Lin to speak.

In the end, Tang Lin finally couldn't help it, he asked Zhou Ming: "I don't understand, why are you doing this?"

Compared with Tang Lin's annoyance, Zhou Ming seemed a little light: "What kind of thing to do? Is it a cooperative distribution plan? Or is it the 500,000 box office buyout fee?"

"It's this whole thing!" Tang Lin emphasized, "You don't seem to have any intention of discussing with me at all, so you set up a plan for cooperative distribution with them, and you also gave a box office buyout fee of 500,000 yuan, what are you doing? Send money to them? Although we are not short of money, but the money is not spent like this, you are not at all the attitude that you should have towards investment!"

Tang Lin roared very loudly, and even his fingers were about to poke Zhou Ming's face, but Zhou Ming still didn't care.

"I said Mr. Tang Lin, it seems a bit unreasonable for you to say that, right? Didn't you say that you could indeed contact the vice president of Disney, so I would use this to scare them?" Zhou Ming said innocently.

Originally, Tang Lin had already calmed down a little, but these words made him angry again.

"It's okay if you don't say it, since you say it now, then I'll say it too, originally I said that the vice president wanted to say that we can get better treatment through him, but how do you do it? Seeking cooperative issuance, you haven't done anything yet, you have to give a million dollars first, you tell me, do you really want to do things?" Tang Lin said angrily.

In the face of Tang Lin's questioning, Zhou Ming still smiled and nodded: "Why not? It seems that Mr. Tang Lin has already put our movie in the position that the box office will be less than three million, right?"

Zhou Ming's tone was very peaceful, but listening to Tang Lin's ears surprised him extremely much.

Zhou Ming then said to him: "You are so angry, it is nothing more than that you think that our film will be very bad, and only through the best contract can we get greater benefits, but have you ever thought that if the film is really bad, then even if the contract is discounted, Disney will not be able to give us money, right? So what is the point of those preferential terms? Conversely, if our film is destined to be a big hit, then what does it matter if we give them 500,000 or more buyout fees?"

In the end, Zhou Ming looked at Tang Lin and asked, "What do you think?"

Tang Lin didn't know what to say at this time, so he could only echo casually: "It seems that Mr. Zhou Ming is very confident in this film." ”

"I've always been very confident in what I'm going to do. Zhou Ming said.

Tang Lin was unwilling to continue to entangle with Zhou Ming on this issue, so he changed the topic and asked: "What about publicity? I know that you may not understand the film industry, so I can tell you that to a large extent, publicity can determine the box office of a movie, but from our contract, I don't see any mention of the promotion of the film." ”

"That's a real problem. Zhou Ming said, "They are only willing to pay 200,000 yuan for publicity, which means that we can't do any public publicity, and we can't go on any programs with high ratings, and there won't even be posters on the street." ”

In the end, Zhou Ming also scratched his head with a headache: "But I believe that there is no problem in the world that cannot be solved, only the brains that are unwilling to be used, even if there are only 200,000, I think we still have a way to publicize it." ”

Tang Lin was stunned, he thought he had heard it wrong for the first time, he didn't believe how Zhou Ming could say such a thing, he said incredulously: "Are you crazy? Are you sure you know what you're talking about? Or do you decide to increase the budget in the future?" Then I can tell you very responsibly now, since this matter was done by yourself, then you will solve it yourself, I will not find a way, and I will not make any additional investment!"

Zhou Ming shrugged his shoulders meaninglessly: "I want to say that I didn't expect you to think of anything at all, just wait by the side to see the miracle." ”

This sentence, coupled with Zhou Ming's casual tone, made Tang Lin immediately squirt out a mouthful of old blood.

"I'd rather see your shame, although it's about the Tang family's inheritance and my investment. Tang Lin said viciously.