The next day, Chu Huan went to the company, opened the recruitment website, and looked at the resumes, in just one night, more than a dozen resumes had been put into the inbox, and it could be seen that these people were attracted by the monthly salary of 40,000 yuan.

Chu Huan informed Fan Tiantian at the front desk and asked her to call one by one and call someone for an interview.

Not long after, there was a knock at the door.

"Please come in. ”

Fan Tiantian came in with a sweet smile.

"Mr. Chu, the interviewer has arrived. ”

"Invite someone to my office. ”

"Okay. ”

Zhuang Qiang stood at the door of Huanyu Culture Communication Co., Ltd., feeling very surprised in his heart, the owner of an animation production company, whimsically suddenly wanted to open a large bookstore, which seemed a little unreliable.

Do you want to open a small stall selling comic books?

Zhuang Qiang previously worked as the general manager of a large foreign bookstore chain for four years, which was the pinnacle of his life.

After leaving his job and returning to China, Zhuang Qiang wanted to build a chain of large-scale bookstores according to the foreign business model, but failed miserably.

Zhuang Qiang not only lost all his money, but also owed a lot of debts, and he was even more devastated.

In fact, it's not that Zhuang Qiang doesn't understand experience, but that the general environment is different.

Because of the strict protection of foreign copyrights, piracy is punished very badly.

And even if you read e-books abroad, you have to pay for them, and they are not particularly cheap, so you read more paper books.

In addition, Zhuang Qiang was in the Germanic Empire, where people especially liked to read, so it was relatively easy to operate.

In addition, foreign censorship is relatively relaxed, and speech is relatively free, which will produce some high-quality literary works, prosperous culture, and more physical bookstores.

Zhuang Qiang has been considering a business model that is in line with China's national conditions during his stay at home.

It's just that whenever he goes to a large bookstore for an interview, he repeatedly hits a wall.

Without it, because Zhuang Qiang's business model is too expensive, first of all, in the decoration of this piece, it is particularly costly.

The decoration of the bookstore should be torn down and rebuilt, and the shelves, tables and chairs, lights, and potted plants should also be replaced.

There is also the fact that bookstores only sell genuine books, and never pirated books.

Zhuang Qiang wants to create a high-quality bookstore, more for elites from all walks of life.

How to open up sales, Zhuang Qiang's method is to invite leaders in various industries to hold celebrity lectures, find celebrities to come to bookstores to handle book signings, etc., all of which are operations that cost money like water.

As for how to make a profit, in fact, it depends not on the bookstore itself, but on drinks, and it is a habit for many people to sit in the bookstore and drink a cup of coffee.

There is also the purchase of peripheral products, such as bookstores often sell notebooks, handbooks and the like, many people may not spend thirty or forty yuan to buy books, but a 5 yuan bookmark will be the choice of many people, this kind of consumption profit will not be worse than selling books.

Then there is advertising, many people will advertise widely in order to publicize new books, at this time the bookstore has become the best choice, the audience is accurate in the bookstore, the effect is good, the bookstore can also charge advertising fees, a win-win business.

As for the sale of books, in Zhuang Qiang's opinion, bookstores are not good, and they have to open online stores.

Bookstores can only be confined to one place, and online stores sell books to the whole country, and even the world, which is incomparable to physical bookstores.

As for holding a celebrity lecture and inviting celebrities to handle the signing meeting, although the investment in the early stage is relatively large, as long as the bookstore's fame starts.

It will become a very good virtuous circle, after learning that this bookstore is excellent, there is no need for the bookstore to invite, there will naturally be leaders and stars in various industries to come to the door.

It's a pity that the business philosophy of bookstore merchants is too traditional and backward, and the crowd is basically based on schools, textbooks, tutoring materials, graphic novels, and so on.

In fact, Zhuang Qiang thinks that adults are the mainstream of buying books, especially when there are so many large and small companies on the market, even if it is a small studio of about a dozen people, they will make a bookshelf and put dozens or hundreds of books about their own industry, or successfully learn to fill the façade.

And inviting celebrities to give lectures is for such customers, who have money, as long as they are sure that they are buying genuine books and can bring dignity to themselves, they will not be stingy.

Zhuang Qiang thought a lot at once, how to impress the boss of this company and let him operate completely according to his own ideas.

It's just that if it's a comic book stall, then I'm not interested, but I don't think anyone is stupid enough to open a high price of 40,000 yuan to show him a stall.

"Knock, knock~"

"Come in~"

Zhuang Qiang pushed open the door, and what appeared in front of him was a person who seemed to be very young, in his early twenties, and if he met him on the street, he would be an ordinary fresh graduate.

But Zhuang Qiang doesn't dare to underestimate this guy, walking into this company, the atmosphere is completely different from other places, the employees here seem to be full of energy, all energetic and red-faced, indicating that the boss of this company has a good business!

How can it be an ordinary person to be so successful at such a young age!

"Hello Mr. Chu, my name is Zhuang Qiang, and this is my resume. ”

"Well, please be seated~"

Chu Huan motioned for Zhuang Qiang to sit on the sofa for a while, and picked up his resume by himself and slowly flipped through it.

The resume is really outstanding, not only Germain's Ph.D. in studying abroad, but also four years of experience as the general manager of a famous bookstore chain.

Eight years ago, there was a salary of 6,000 euros, which was a monthly salary of 50,000.

This resume is very eye-catching, and no matter which large bookstore you go to, you can basically pass.

However, when Chu Huan saw Zhuang Qiang's domestic experience, the situation was really a 180-degree turn.

First of all, Zhuang Qiang started his own bookstore brand after returning to China, but the business was bleak, and he had to declare bankruptcy in less than half a year, and the company went bankrupt.

After that, Zhuang Qiang also worked as a manager in many large bookstores, but he did not work for three months.

On his resume, there are also many experiences of him closing down the bookstore as soon as he joined the company.

The reason for this is worth studying, and it may not make sense if you have stayed abroad for a long time and are not accustomed to the soil after returning to China.

It comes down to bad luck all the time.

However, this is good news for Chu Huan, he has opened a large bookstore as his own boss, which means that he has experience in the location selection, decoration, procurement, and application of the bookstore.

And as long as it's his bookstore, he often has to face the dilemma of closing down or mismanagement, which is a perfect match for himself.

Isn't it what you want to open a bookstore in the first month and close down four months later?

It would be nice if this guy really kept memorizing words and brought bad luck to his side.

Chu Huan closed his resume and asked Zhuang Qiang.

"Mr. Zhuang, what do you think should be paid attention to when opening a bookstore? ”

Zhuang Qiang thought about it, smoothed out his thoughts, and then spoke.

"Mr. Chu, if you want to open a physical bookstore, you must first apply for a publication business license at the Press and Publication Bureau or the competent cultural department where the bookstore is located, and then register with the Industrial and Commercial Bureau. ”

Then, when purchasing books, it is necessary to strictly abide by several procurement principles: priority for newer products, priority for the well-known authors or books themselves, priority for books with good publishing quality, priority for those with complete varieties, and priority for those with low discounts. ”

"It is necessary to determine the type of books to be handled according to the characteristics of the readers in the area where the bookstore is located. In short, your bookstore must be distinctive, not miscellaneous, and have all kinds of books. ”

"There are usually three types of purchase channels for bookstores: publishing houses, book wholesale markets and private book companies. The requirements of these three channels for bookstores are different, and the publisher is the first choice for the supply of Xinghua Bookstore, and the supply of private bookstores is more cautious, and private bookstores can only be supported by Xinghua Bookstore if they have a certain scale and reputation. ”

"The wholesale book market is a shortcut for smaller bookstores, which are more convenient to purchase, transfer and return, but they suffer more in terms of discounts. Although the discounts of private book companies are very favorable, there are few varieties to choose from, the supply is also unstable, and the starting point of each book is at least 100 or more. It is best for bookstores to take a multi-pronged approach and establish close cooperative relations with these three channels, and purchase goods according to market conditions and their actual needs. ”

"We need to run a bookstore from the standpoint of a book buyer. Only by observing the bookstore through the eyes of a book buyer can we sensitively detect all kinds of problems. ”

"Bookstores must have their own online store. In this way, bookstores can break through geographical restrictions and have more customers. ”

"It is also necessary to create a good reading environment for readers, so that people who buy books can read books in a relaxed manner. For example, we can open a café and a bookstore together, so that people who buy books can read books while drinking coffee. ”

"Salons and lectures can be held regularly in bookstores. Salons can be focused on a topic that anyone interested in can attend, and lectures can be about a new book. ”

After listening to this, Chu Huan was stunned for a moment, feeling that there was something in this house.