To put it more aggressively, Pinduoduo will be a combination of "Costco" and "Disney" driven by a distributed network of intelligent agents, rather than the popular centralized super-brain AI system.

Not only does it efficiently match information, but it also constantly simulates the group mood of the people in the entire space, and tries to adjust the whole space to make the group experience happier.

Isn't it lofty?

The core competitiveness of Pinduoduo is not even cheap, but to satisfy the pleasure of consumers grabbing cheap!

Gamification refers to a non-game field that uses game design elements and game mechanics to enable users to have a game-like experience and behave similarly to the game.

It's a very new concept, and it didn't start spreading widely until about 10 years ago. More than 70% of Forbes' 2,000 largest companies now say they intend to use gamification for marketing and customer acquisition.

The reason why it can become a trend is largely because after the rapid development of the Internet, a large number of real and panoramic user data have been precipitated. Based on this data, it is possible to design the various mechanics required for gamification.

Look at Huang Zheng's resume, has he ever done mobile games?

E-commerce and games are actually studying human nature, and one of the reasons why Pinduoduo can develop rapidly through word-of-mouth communication is to eliminate the pain points in human nature.

Users will get rewards after sharing and attracting new users, and all those who participate in the group can enjoy this kind of discount, so no one will feel that they have taken advantage of their friends.

Another typical manifestation is the monthly card system, where users can get various coupons after purchasing a monthly pass, but they can only apply for one coupon per day. The coupon is valid for 3 days, and new coupons are opened every week.

This is similar to the daily check-in gift in the game, attracting users to come and check in every day.

There is also the privilege of free orders, you can randomly get a free order if you have enough fixed odds, and there are additional opportunities to accelerate when you buy in some fixed plates, such as spelling 1 single to count 3 or 4 singles......

Is it open-box mode?

Since the beginning of the previous year, Tmall Double 11 has also followed the example, launching the so-called building activity, users can get meow coins by browsing the merchant stores recommended by the platform, using Alipay for offline payment, going to Ant Manor to feed chickens and other interactive behaviors, and then use meow coins to upgrade the meow shop to receive red envelopes.

Gold Coin Manor also has a way to get gold coins by planting and stealing vegetables, and then buy goods.

There is no so-called plagiarism or plagiarism in business, and there is no bullshit original or unoriginal, only good or bad!

In Shen Feng's view, Huang Zheng may find inspiration from his mentor Warren Buffett. The stock god gets pleasure from the game of insurance and capital compounding, and gently worries about the burden of money for Bill Gates.

Is this probably the simplest and easiest way for capitalists to be happy in a capitalist environment?

The legendary lie to win?

"By the way, I almost forgot to get down to business. Bao Fan suddenly remembered something and said, "Qingke asked me to invite you to participate in the annual entrepreneur forum." ”

"Qingke?" Shen Feng was stunned, the top entrepreneurial platform in China?

"The live broadcast is all live, do you still care about this?" Bao Fan teased: "Qingke has heard of it, right? The people who can stand on the stage and pretend to be forced are all industry bigwigs, last time it was Li Kaifu, this time I invited you to the old man and didn't drop the price, right?"

"you!" Shen Feng scolded with a smile: "When?"

"Tomorrow at ten o'clock in the morning, there is no requirement to say anything. Bao Fan said: "Those who can sit in the audience are all senior players, and they don't even have qualifications for hundreds of millions, and they are definitely the top circles in China." ”

Shen Feng hung up the phone, Qingke had already been thunderous, of course, this is not the first time he has been invited, but his mentality was unstable before, and now he ......

Call Li Nanjun over, although it is only twenty minutes, but you must be well prepared.

"Are you sure you want to talk about this?" Li Nanjun was shocked after listening to the boss's thoughts: "Do you want to think about it again?"

Shen Feng waved his hand and thought about a fart!

Li Nanjun gave a thumbs up, awesome!

Dare to talk about this in Qingke, you are also the only one, right?

The boss spoke, hurriedly prepared the data and data, as a subordinate, the boss pretended to be high-profile, there was no way, the investment circle recognized this.

The next day, I came to the legendary Qingke, known as the top entrepreneur platform, to put it bluntly, it is still FA, but it is more compelling.

"We have invited Chairman Wanli to ......"

"The youngest entrepreneurial god in history......"

"Known as the fifth diamond king coveted by the beauties of the country......"

"Shen Feng!"

Shen Feng slowly walked up to the podium, took the microphone from the host, faced two or three hundred pairs of eyes in the audience, took a deep breath and said: "Thank you all for coming, the topic I want to share today is ......"

"A thousand ways to die for entrepreneurs!"

"What?"

"Did I hear me right?"

"What the hell is this?"

Bao Fan looked at the bewildered faces around him, and couldn't help but almost laugh out loud, good guy, are you here to kick the gym?

Shen Feng waited for the venue to quiet down again, and said with a smile: "You heard me right, I summarized the various ways of death of the project in the past few years, and originally wanted to call it how to burn up the investors' money, but I was afraid that it was too terrifying, and you ran away halfway through it!"

The audience burst into laughter, the atmosphere instantly relaxed, and everyone was looking forward to the legendary entrepreneurship strongest wave, but now they are even more concerned.

"The 18-year-old golden 10 years of mobile Internet entrepreneurship has come to an end. A year later, we really feel the chill after this period falls. ”

Shen Feng said seriously: "So much money and so many people's youth have been burned, leaving only a good story ofo ......"

"Panda Live, which stepped on the tuyere to enter the market and rewrite the rules of competition, officially closed last year, and Wang Dashao once became a ...... old man"

"Hammer Technology transferred its mobile phone business and nut brand to ByteDance, and Lao Luo could only sell himself to live broadcast ......"

"These are all names and surnames, and how many others have died in obscurity?"

The audience was instantly solemn after a few words, all the people who could sit here were old rivers and lakes, and everyone didn't expect Shen Feng to choose this topic?

Shen Feng obviously felt scrutiny from all directions, and the reason why he chose to stand here was because he didn't want to pretend to be forced to talk nonsense without nutrition, what kind of grassroots self-made ...... Only by enduring hardships can you become a master......

Everyone is a social person, what can be said is false, and those keys can't be said, what's the point?

"More than eighty percent of the start-up companies that were closed before 18 years were in the stage of uninvested or unclear investment, and in the years when the capital was abundant, a large number of small and micro enterprises that poured into the entrepreneurial tide could not even convince investors of ideas, plans or stories, and it was a normal natural elimination to die before the teacher was born. ”

"But since '18, due to the sharp decline in the number of deaths of small and micro enterprises, it seems that the scale of deaths of startups is indeed much smaller. But it's these smaller companies that burn more money from investors!"

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