With the full release of "The Nameless", word-of-mouth will inevitably decline.

However, compared with the films released at the same time, this film is still a rare word-of-mouth film.

Whether it is three blockbusters such as "Qin Huang" or the quasi-blockbuster "Family Joy", in terms of word of mouth, they are not as good as "The Nameless", which is why Zhang Pu feels that the single-day box office of his small-budget film may overturn "Qin Huang" and top the box office list.

Perhaps, the total box office may not be without a chance.

Word-of-mouth can make the box office of the film more durable.

"The Nameless" ranked second at the single-day box office for two consecutive days, which undoubtedly shocked the entire circle.

A small-budget movie has such a box office performance in the most competitive Spring Festival stalls, which is a kind of dazzling surprise.

Many people are incredulous, but the facts are in front of them, but they can't help but believe it.

So, why is "Nobody"?

In other words, why is Zhang Pu?

If a film is like this, it's luck, but what if it's one after another?

That's probably not luck.

Since Zhang Pu's debut, the largest investment is only 30 million, and the minimum is a few million, but which film has not been amazing at the box office?

This has to make people think deeply.

Zhang Pu is good at small and big?

There is no doubt about it.

But what everyone wants to know most is how he did it.

Zhang Pu is talented, there is no doubt about it.

But isn't there anyone more talented than him in the entire film industry?

If there is, then why can't they?

Is there a trick to this?

"Crazy Stone" is a small-budget comedy, a very down-to-earth comedy. Among them, the narrative technique is very eye-catching.

"Loyal Dog Rhubarb" is also a low-budget film, focusing on warmth.

"Nobody" is still small in cost, full of earthiness, and some sensationalism is added to the comedy.

A lot of people can't figure it out.

Because such films are not uncommon, and there is no shortage of word-of-mouth works, none of the films can compare with Zhang Pu's three films at the box office.

After the future, there are not many in that world.

As soon as "Nobody" came out at the box office the next day, countless people began to swear to analyze the reasons for Zhang Pu's success, and the key to Zhang Pu's film is small and big.

Some of the analyses are based on the Tao, and some are pure nonsense.

However, one thing must be admitted, Zhang Pu's three films have an extremely good reputation.

There is no shortage of box office for good movies!

This was said by Zhang Pu, but people in the circle obviously won't take it seriously.

What do you say about the film that is not popular?

Is there still less of that kind of film?

Of course, some people think that the "good movie" in Zhang Pu's words is not a good movie in the eyes of film critics, but a good movie in the eyes of fans, or a movie that fans like.

The movie that fans like has a high box office?

This is pure nonsense.

The question is how to make fans like it.

"Director Zhang, your three films are all small and big, and the box office is amazing, and many people are analyzing the reasons, so what do you think is the secret of your three small-budget movies to achieve high box office?"

The second year of junior high school was in Rongcheng, and the third year of junior high school flew directly to Shanghai.

On top of the propaganda campaign, it is natural to deal with journalists.

"Just look at the ratings of my three films. Zhang Pu said with a smile.

The secret has a "secret" word, you think I'll tell you?

All right!

Zhang Pu had to admit that he didn't know any secrets at all.

Does having the original version as a reference count?

Forget it! But I can't say that!

These films of mine have been tested at the box office in another world, so ......

Zhang Pu dared to say it, and it is estimated that no one will believe it.

"Then why are there so many films that are not well received?" said another reporter.

Good word-of-mouth, good box office?

Zhang Pu took this answer, and it was obvious that the reporter was very dissatisfied with this answer.

"Maybe my films are a little more lucky than those films that are not popular!" Zhang Pu shook his head and said, "Didn't I say before, I may have made an appointment with Lady Luck in my last life." ”

When the reporters heard this, they rolled their eyes directly.

If you are so perfunctory, you are not afraid that some people will say that you cherish yourself!

"Actually, it's not interesting to analyze the secret of my success. Zhang Pu continued, "Instead of wasting time on this, it's better to think about how to make a good movie." There are so many books on the market about success, but can people who read those books really succeed?"

"The success of many celebrities has been thoroughly analyzed, and it is useless for you to memorize it backwards. Zhang Pu shook his head and said, "There are thousands of paths to success, and other people's may not be suitable for you." ”

"The success of a film is the same, the right time, the right place, the right people!" Zhang Pu said, "The quality of the film itself is very important, the release time, publicity and distribution, etc., maybe a small thing can affect the box office of the film." ”

Zhang Pu's words silenced many people and stopped continuing the topic.

"The Nameless" has an amazing box office, and it has indeed been thoroughly analyzed by many people, but can this thing be replicated?

Apparently not.

Zhang Pu's three films are all small and broad, but if you think about it carefully, they are very different.

Of course, there are similarities, but is that the reason for the success?

I'm afraid that [Yoyo Reading] may not be.

Having said that, there are still many people who analyze it, and there are still many people who want to pursue it.

Naturally, there are still many people who want to learn from it and want to copy it.

The benefits are moving.

Small cost, big return, too tempting.

Zhang Pu naturally didn't bother to pay attention to these things.

I didn't even figure it out myself, but you know it better than I do.

If you want a high box office with a small cost, I'm afraid it's not so easy.

It's the same in every world.

There are not many small and big films in Zhang Pu's mind.

Moreover, when those films are filmed, I am afraid that they may not have a box office miracle like in the previous life.

After all, the world is different, and many of the factors that contributed to the box office explosion of the film are also different.

This is also the reason why Zhang Pu has become rich and has moved towards special effects blockbusters step by step.

If you want a high box office, small cost is not the right way after all.

In the third year of junior high school, the single-day box office of "The Nameless" still exceeded 100 million, which was closer to the gap between "Qin Huang".

"Emperor Qin" increased its investment in publicity, and its momentum was even greater.

And the same is true of "The Nameless", although it is not as good as the other party, it is much larger than expected.

Whether it is Oriental DreamWorks, Huaying, or Guangyun Film and Television, there is no opinion on increasing the cost of publicity and distribution.

After all, the film makes money, not to mention increasing the cost of publicity and distribution, which may drive more growth at the box office.

Compared with the money-throwing propaganda of "Emperor Qin", there is an essential difference.

"Nobody" increased the publicity and distribution fee in order to promote the box office and make greater profits.

And "Emperor Qin" is probably more for the sake of face.

Feng Jiashan's big-investment and big-production film that has been sharpening his sword for three years, if he is overturned by the small-budget film that Zhang Pu made in three months, will he Feng Jiashan still have face?

Of course, the most important thing is that before the release of the film, Feng Jiashan ridiculed Zhang Pu and "The Nameless", and then was pitted by reporters, and the two sides were pulled into the ring.

When you get in the ring, you have a win or a loser.

The reputation of "Qin Huang" is no longer as good as "The Nameless", if the box office is not as good, then there is not even the last trace of face!

The word of mouth is not as good, and it can also be excused by different types of films. And what about the box office?

But even so, the box office of the two films is getting closer again.

On the fourth day of the new year, the single-day box office of "The Nameless" still exceeded 100 million, which was so strong that it made people's hearts tremble.

However, the film still failed to surpass "Emperor Qin", and there was only a gap of more than one million.

Transcendence seems to be at hand.

On the fifth and sixth days of the first month, according to the statistics of the continuous box office, the box office of "Nobody" is still strong, with a single-day box office of more than 100 million, but it still ranks second in the box office list.

The peak period of the Spring Festival stalls has passed, and "The Nameless" failed to win the single-day box office champion.

The title of "The Second Elder of Ten Thousand Years" was used by many netizens to make fun of Zhang Pu's movie.

"Why can't one or two million go through?" Huang Ye said a little depressed.

In the past few days, these people have been running around major cities, and the film is like a rainbow, thinking that they can overturn "Emperor Qin" and win the single-day box office champion.

What a pity!

"After all, "Qin Huang" is a big director, a big production, and a strong star lineup, and Orange Entertainment is willing to spend money on publicity. Zhang Pu sighed and said.

He was also depressed, but he had to find a reason to comfort himself.

People's hearts are insufficient, and so is Zhang Pu.

The box office of "Nobody" has greatly exceeded his expectations, and now it has broken 700 million box office, but it is inevitable that there is some regret that there is hope of winning the single-day box office, but it is stuck in the box office gap of one or two million, and it is inevitable that there are some regrets.

One or two million, Zhang Pu wanted to pay for it.

Throwing money?

"Old Tan, show me the box office list of the past few days. Zhang Pu frowned, and then said to Tan Siming.

"What's wrong?" asked Guo Ji with some surprise.

Zhang Pu shook his head and said nothing, took the list handed over by Tan Siming and looked at it, and a smile leaked from the corner of his mouth.

He became more and more sure of his guesses.

The box office of "Qin Huang" in the past two days suddenly seemed to have stepped on the brakes, and there was no previous regularity.

It's hard to feel weird.

Zhang Pu put down the list, walked out of the door, took out the phone and called Xu Jiadong.

""Nobody" has been narrowing the box office gap with "Qin Huang" before, and the amplitude is not small. The one or two million that are missing have not been able to cross for two days, and it seems that there is a tendency to increase. It's not scientific!"

The phone was connected, and Zhang Pu said directly.

"Do you suspect that they are swiping tickets?" Xu Jiadong naturally heard Zhang Pu's potential meaning.

"Maybe I'm too unwilling and suspicious. Zhang Pu said, "But if you don't check them, you will inevitably feel a little unhappy." ”

"Wanhui Group's cinema chain, they don't have a chance. Xu Jiadong said, "However, there is a cinema chain under Orange Entertainment, which is not impossible." It's good to look it up, even if they only swipe one, hum, that's enough for them to drink a pot. ”

Malicious ticket farming creates a high hallucination at the box office, which will increase the popularity of the movie.

This will make everyone feel that the movie is good, and there are a lot of people watching the movie, and then it will attract more people to watch it.

This is blatant misleading and deception.

Of course, this is also an act that disrupts the market order and creates unfair competition.

Swiping tickets is actually not uncommon, and there are a lot of exposures, but it has not caused much sensation.

But this time it's different, "Emperor Qin" and "The Nameless", two films that are not at the same level at all, were pulled into the ring.

However, "Emperor Qin", which is in an absolute advantage, has to rely on swiping tickets to save a little face, which will only be more humiliating.

The people who want to see Feng Jiashan slap his face are definitely not only Zhang Pu and others, but also countless people who eat melons.