Last month, Rose Online spent a lot of money on TV and radio promotion.

Seeing Chen Shixian's side, there was no movement for a long time.

In order to alleviate the financial pressure, Haiyan, president of Rose.com, handed over the affairs to the think tank team.

Fly to Kyoto before New Year's Day to meet with a number of business leaders.

I hope to participate in the angel round of financing around the Spring Festival.

TT matchmaker gave up, and victory was a foregone conclusion.

Today's Rose Network has the qualifications to become a leader in the online marriage industry.

As long as another big investment is made, the company will be able to turn losses into profits within three months.

Haiyan is busy like a dog these days.

Not every investor is interested in her marriage project.

If one doesn't work, replace the next. For the future of the company, we have to go hard.

On the day of the newspaper linkage in 100 cities, Haiyan visited the big guy in the villa area of Kyoto.

Busy all day and unaware of it.

After analyzing the pros and cons, the think tank team did not choose to report.

They unanimously agreed that Chen Shixian was a broken jar and didn't take it to heart at all.

The president has been particularly busy with investment recently.

Disturbing with such small things can make their team look incompetent.

When Haiyan learned about it, it was January 2.

She took the time to call her subordinates and ask about the situation.

After the investigation of the company's chief operating officer, a personal analysis is given.

said that Chen Shixian has recently made a big move in a vain attempt to buy people's hearts.

But the means are too naïve for the president not to worry.

People get paid and can run away at any time.

It is useless to bring in such customers, and there is no loyalty at all.

Giving out money for free is a bottomless pit.

The inability to liquidate in the short term will lead to high corporate debt.

Even if Xunteng's senior management intends to take over and inject funds.

But there must be a limit to capriciousness.

When will it be a head to give money like Chen Shixian?

The money sent out, the water that was spilled.

If you want to make more money from your customers, a part-time job is a fool's dream.

Haiyan is very tired these days, and I really don't have the energy to study deeply.

Out of prudence, subordinates are required to report on time every day.

On January 3rd, o came the good news.

A large number of female customers who did not receive money began to complain on social software and forums.

He proposed to secretly add fuel to the fire, guide public opinion, and make it difficult for TT matchmakers to turn over.

After listening to this, Haiyan was very cautious.

It was only in the evening that the plan was agreed.

And repeatedly told the COO to do things quickly and not to be caught.

January 4th.

o The implementation of the program has achieved remarkable results.

In just one day, public opinion was one-sided.

Many people who eat melons participated in it, following the trend and abusing TT matchmakers.

Even with it, I put Xunteng in it.

The brand image has declined, and the reputation has collapsed.

TT matchmaker, there is no more day.

Even God seems to be favoring the Rose Net.

Haiyan has pulled an investment of one million yuan today, which has solved the urgent need.

Maybe it's because of the hard work for days, and finally got what he wanted.

Nervous tension, so a little slack.

Or the subordinates have been blowing the wind in their ears for the past few days.

Use the data to make her let her guard down.

When the COO asked Haiyan if she would be interested in Chen Shixian next.

This diligent and capable female president made a fatal mistake.

She asked her subordinates not to report.

There is a way for a wise man to think a thousand times, and there will be a mistake.

Haiyan has been very robust since its inception into business.

Due to the division of the two places, there is a large intelligence gap between him and Chen Shixian.

Coupled with the arrogance of the COO, the best time for countermeasures was missed.

......

On January 5, Haiyan slept until 10 o'clock.

She got up to wash up and check the company's current situation through her mobile phone.

Afterwards, stay in your room and enjoy a short break.

At twelve o'clock in the afternoon, Haiyan left the hotel in good spirits.

She wanted to visit a few more bigwigs in the circle before leaving.

This trip to Kyoto is a great end.

When I came to Zhongguancun, it was already half past twelve.

It's time for dinner, and there are crowds of people waiting to eat.

Haiyan walked into a shop and ordered a bowl of egg fried rice.

While waiting, there were three female staff members chatting next to her:

"Xiaoqiu, have you registered a TT matchmaker?"

"What's that?"

"Oops, it's just a blind date software. Fill in the information on it, and you can find the person you like. ”

"Don't mind, I'm still young. ”

"23 years old, that's not a small time. At your age, all the children have been born. ”

"Sister Zhang, thank you for your kindness, I don't want to fall in love yet. ”

"It doesn't matter if you don't want to talk about it, after registration and certification, you can receive 100 yuan for free. ”

"Huh, is there such a good thing?"

"Yes, I extracted it yesterday, so I really gave it for nothing. ”

The female clerk next to her was indignant and interrupted the conversation between the two:

"Sister Zhang, this TT matchmaker is a scam company! I registered the day before yesterday, and I didn't get together 100 yuan for a long time, and it will expire after 24 hours, which is really infuriating. ”

"Uh...... I don't know. Maybe you can withdraw money, it also depends on luck. ”

Sister Zhang, as a person with vested interests, naturally will not speak ill of TT matchmakers:

"Anyway, I invited four people, and I withdrew a hundred yuan. ”

The female colleague got up and went to the toilet.

"Anyway, if you sign up for an account and don't lose anything, you can try it. ”

Sister Zhang pursed her lips, looked at Xiao Qiu and said:

"If you get the money, just invite me to a cup of milk tea. ”

"Okay, Sister Zhang, I'll register when I go back. ”

In addition to this table, other orthopedics are also talking.

This made Haiyan's heart chuckle.

Didn't the COO say that the TT matchmaker has already hit the street and is at the end of the road?

How can you still have such heat in Kyoto?

Chen Shixian's trick of stealing teachers and fighting for the night is called fission marketing.

A new marketing strategy that integrates relationship marketing, data marketing, and consumer psychology.

The core content, very simple.

In the early stage of promotion, do not spread out the noodles and develop rapidly.

Man, it's not okay to be too fast.

It is necessary to intensively cultivate and make a single-point breakthrough.

First, find the target to focus on.

After successfully breaking through a point, the corresponding replication is carried out.

One, fission into two.

Two, fission into four.

First slowly, then quickly, gradually splitting.

Mainly high-quality female customers, supplemented by diligent promoters.

The two are combined to carry out radiant propaganda.

Coupled with the polarization of word-of-mouth, it indirectly stirs up the topic.

The popularity continues to heat up, quickly enveloping the entire market.

Haiyan has had excellent grades since she was a child.

Even in key universities, they are all top-notch existences.

The top student among the top students can be called the top of the best!

When her peers were in graduate school, she earned a double degree.

Come to Xiahai City and create a new future.

She has a wealth of knowledge and has dabbled in a variety of disciplines.

But for Chen Shixian's strategy, it is unheard of.

This kind of hooligan-style play is undoubtedly devastating for Rose.com.

Haiyan didn't eat any food, and immediately found a secluded place and contacted the chief operating officer.

When the phone was connected, she didn't care about the image of a lady, and scolded:

"I told you in every possible way to investigate Chen Shixian's movements. You're good, what the hell is investigating!"

The chief operating officer was a little confused, and he didn't know why the president was so angry:

"Mr. Hai, what's wrong. ”

"Heh, do you know how far the TT matchmaker has infiltrated now?"

Haiyan held back the anger in her heart and commanded:

"Help me book a ticket back to Xiahai City, the sooner the better! Then, in my own name, invite the major shareholders to hold an impromptu conference call. ”

"Uh... Is it that serious?"

"If I don't come back to preside over the overall situation, the Rose Network will be completely finished!"

......

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