I was so hungry and crazy to sell fruit salad, and the news soon spread to Chen Mo.

The two sides are now in a competitive relationship, and it is normal for them to stare at each other.

Chen Mo asked, "They closed for a day just to sell fruit salad? How much did they sell?"

"It seems to be four cars, but it also seems to be six cars, and I didn't inquire about the specifics too much. ”

Xu Yi scratched his head: "Brother Chen, which one did you say Xiao Feifei was singing?" ”

They had already lowered the price of Songyuan's takeaways, waiting for a price war, but they were so hungry that they closed down and simply sold fruits.

"It's a marketing gimmick, but it doesn't necessarily work if you only give fruit away at a low price. ”

Chen Mo thought about it and said: "It is estimated that it will maintain a false prosperity for two or three days, and when the limelight passes, the single volume will still fall." In this way, in the past few days, we have stopped selling fruit salad, and then paid attention to Xiao's extraordinary movements at any time. ”

Profound.

Xu Yi hurriedly said, "Okay, I'll contact the fruit merchant." ”

-

In fact, Chen Mo's guess was right.

After the marketing of 'Fruit Salad at a Low Price Because of the Track and Field Championship/Confession Failure/Unsalable Canteen', most of the order calls from customers in the four large dormitory areas were to order fruit.

in the office.

After the initial excitement, everyone was a little stunned at this time.

Tong Chenglin was a little difficult to accept: "This ...... It seems that more than half of the orders are fruit salad. ”

The essence of takeaway still depends on staple food.

If you only send fruit salad, then when everyone's freshness passes, the order will definitely not be able to maintain.

"It should be the freshness of the fruit salad that we stir-fried, which is why it has this effect. ”

Zhou Ke thought for a while and asked, "How many orders have been counted?"

So everyone looked at Tong Chenglin.

Tong Chenglin reported an astonishing number: "1,346 orders." ”

It is a school-wide market with tens of thousands of people!

In the past, when I was in Pine Garden, there were only a few hundred orders a day at most, but now I can easily break a thousand.

Even if it's a single amount of false prosperity, it's more than a thousand!

"Sure enough, it's still a big market for a school. ”

Zhou Ke said that he was very greedy, but sighed, and looked at Liao Boyuan again: "How about Lao Liao, have you recruited someone today?"

Starting tomorrow, everyone will send orders from the four large dormitories.

It's no wonder that Lao Xiao said in advance yesterday that he wanted to recruit people.

"I've recruited three, and I'll be able to take up my post tomorrow. ”

Liao Boyuan said with a smile: "This order of more than 1,000 should be no problem." ”

However, at this time, Xiao Feifei, who had ended the final match of the Autumn Games, finally returned to the office.

"Who said there are only more than 1,000 orders?"

Xiao Feifei pulled out a chair and sat down, and said with a smile: "Since you want to enter the entire Shangda market in one fell swoop, it is not enough to rely on the gimmick of fruit salad." ”

In a short period of time, one after another, wave after wave of forcibly 'hungry takeaways' were brushed on the faces of the entire business students.

What is the role of today's fruit salad?

There is only one: let most business students know that there is a school that can order fruit salad for takeaway.

That's enough.

"What else is there besides fruit salad?"

Xing Nan grinned and said jokingly: "Shouldn't you be able to help us make more than a thousand orders?"

Everyone laughed.

How is this possible, today's fruit salad is purely a gimmick created using the Autumn Games.

You can't have a gimmick every day.

But Xiao Feifei said that there really is.

"It's still the same way we thought last night, but today we changed from fruit to milk tea. Lao Zhou, go to the backstreet to find a few bubble tea shops for temporary cooperation, two cups of milk tea as a package, you can get a dollar discount if you buy it together, if you order it, it will cost one dollar. ”

Xiao Feifei thought for a moment, and then said: "Then, there are also some small skills on the packaging, I remember that bubble tea shops have their own packaging box printing partners, so it shouldn't be difficult for them to change the style of the cup a little." We need some packages, couple packages, friend packages, girlfriend packages. ”

The packaging box of the couple's package must be a man and a woman.

The words of the girlfriend are like two little girls, the simple meal is rough, but it means that it is also convenient for merchants.

Just order a batch of empty cups with boys and girls printed on the packaging, and then mix and match the set with random.

When everyone heard this, their eyes widened and they looked at each other.

Wouldn't you, you really have to keep doing things?

"Okay, then I'll go to Bubu Milk Tea Shop to order. ”

Zhou Ke reacted quickly, and said excitedly: "Isn't this shop robbed, if Lao Xiao can sell the milk tea like a fruit salad this time, we can still snatch it back from the Bubu milk tea shop." ”

But...... How do you do that?

Bei Qingyan, who was sitting in the corner, looked at Xiao Feifei curiously.

Yesterday's fruit salad made the orders of Hao Hungry soar, so how do you need to operate milk tea?

"It's simple, and now everyone is starting to write copywriting, with the theme of 'the first cup of milk tea in winter', and start writing. After writing, it will be publicized in the major QQ groups in the school, as well as forums and post bars, of course, it is best to bring our hungry contact information. ”

Xiao Feifei said with a smile: "After someone orders milk tea, when we go to deliver it, tell them that we have a group of milk tea returning red envelopes, and if they are willing to join the group, they can get five cents off next time they order a second cup." This group building work is led by ......"

With that, he looked around and saw that everyone had their own things to do.

Bei Qingyan took the initiative to raise his hand: "I'll come." ”

Profound.

Xiao Feifei glanced at her strangely, but because it was really useless, he had to explain: "The second cup of five cents reduction is also conditional, that is, after getting the milk tea, take a photo of the milk tea and send it to the rest of the QQ groups, spaces, or post bar forums." ”

Bei Qingyan nodded: "Okay." ”

But...... In fact, everyone still doesn't understand very well, because tomorrow is not a festival, how to sell a couple's milk tea package.

"Although tomorrow is not a couple's holiday, it is the 11.7th, the beginning of winter. ”

Xiao Feifei said with a smile: "On the first day of winter, don't you think it's very special?"

Everyone laughed dryly.

To be honest, I didn't think it had any special significance.

But the purpose of marketing is to give a nonsensical meaning to something that has no special meaning in itself.

This is the second step of Xiao Feifei's fast-paced marketing, giving meaning + following the herd.

So the students of the University of Commerce were surprised to find that after waking up, whether it was the QQ group or the forum post bar, they were talking about a strange topic - the first cup of milk tea in winter.

The question is, is the first day of winter what is important?

What does it have to do with milk tea?

With this in mind, many people began to look for answers in confusion.