Chapter 30: Taste

I left the dormitory at 9 o'clock and didn't return to campus again until 11 o'clock.

He has been in school for two days, and he has not slept in the dormitory.

When I came here, I found that there were more and more people, many freshmen were interested in the first group activity of the university, and nearly twenty students came to the entire major, Jiang Banyue sent out invitations, and almost no one would refuse.

So after Li Tiannan came here, it was basically useless.

Originally, there were few people in the School of Nursing, and there were already half of them, even in the middle of the night, there were several people in charge of reception.

After Jiang Banyue left, he sent him a message, saying that if he had something to do, he didn't have to come over in the next two days.

She didn't dare to say these words to her face, after all, so many students were present.

However, Li Tiannan still stayed here for more than an hour, and finally bought fried chicken burgers for a few girls for supper.

At one o'clock in the morning, he returned to his dormitory.

You don't have to think about it to know that Chen Shijie's livestock is not there.

Li Tiannan estimated that he might live alone in this dormitory in the future.

After opening the file on the computer, he didn't forget to promise Jiang Dayou.

The prospect of fresh supermarkets is very good, and the domestic economy has developed very rapidly in recent years, as long as it involves consumer goods, it is an opportunity.

No matter what the industry, the standards will become more and more stringent, unlike before, the market is full of all kinds of fakes, shoddy goods.

At present, almost all of the domestic fresh food markets are regional brands, and the competition is not particularly large, and no brand can break out of the encirclement and determine the standard.

In a few more years, there will be.

In fact, it is nothing more than three points, supply, operation, and service.

As long as these three points are done to the extreme, it is the industry leader, and all the same kind must be in line with this.

The most difficult supply is seafood, and the most difficult operation is to control costs, as for service, Li Tiannan is not worried, this can be artificially full.

I wrote a full 2,000 words, mainly about the demand for supply.

At the beginning, the fresh supermarket must not want to be exhaustive, to slowly cultivate customers, at least a few months to understand the market, otherwise the initial investment is too large, and the loss of fresh food is endless.

After writing it, I didn't review it, so I just lay down on the mat and fell asleep.

He hadn't had time to buy a quilt yet.

......

Jiang Banyue couldn't sleep.

Because when she met Li Tiannan at eleven o'clock, she was very close, and she smelled a unique fragrance of women.

Left after taking a bath.

It must have been intimate contact with a woman who had just taken a shower, otherwise it would not have been possible to stay that long.

She had only one thought in her head right now.

"I found a boyfriend I liked, but he was a little distracted, what should I do?"

The scenes that have happened in the past two days look so incredible, and I agreed to that guy inexplicably.

He lowered his head and couldn't see his abdomen at all.

"It's just been single for too long!"

She made an excuse for herself.

"And I don't necessarily have to be with him in the future, if he becomes the same group of boys who chased me before, maybe he won't throb. ”

"But he's so handsome!"

Eventually, she fell asleep because she was a little tired from running around school all day.

When she woke up at eight o'clock, it was a new day for her.

In the same way, there are also the worries of a new day.

"What should I wear?"

......

Li Tiannan slept until more than ten o'clock before getting up, making up for the lack of sleep yesterday, and the first thing he did when he woke up was to call his mother and report the itinerary of the past two days.

Then I also cared about the problem of my own factory, because Li Jun lived in his own house and was responsible for the orders and customer service of the online store, and the factory was not worried about the products not being sold, it was nothing more than the problem of how much to produce.

Dad also began to prepare for a new project, according to the existing foundation of the factory, he decided to make nuts, and is currently running the supply stage.

In this regard, my father is more familiar than himself, so Li Tiannan has no intention of asking at all.

was about to go out and hand the written plan to Jiang Dayou and provide him with some ideas, but as soon as he went downstairs, he saw Li Yiyi standing at the door of the dormitory building.

Seeing Li Tiannan, Li Yiyi ran over with a smile.

"Why are you here?"

After asking, Li Yiyi took out the bag of breakfast from behind her back.

"I was afraid that there would be no breakfast in the cafeteria, so I bought it in advance. ”

"When did you buy it?"

"Hmm...... Eight. ”

"Are you stupid, waiting for me here for two hours? Why don't you just call me?"

"I'm afraid I'll wake you up, you must have slept late. ”

"Okay, okay, don't do this in the future, just call me directly. Thank you for the loving breakfast. ”

After speaking, Li Tiannan smiled and pinched Li Yiyi.

Pinch a hand of powder.

I went out early in the morning and put on makeup.

"Hehe, if you're hungry and don't want to go to the cafeteria, call me, and I'll buy it for you and send it over. ”

"Don't, I'm afraid of being beaten by my mother, such a big person, with hands and feet, and the canteen is not far away, how can I be so lazy. ”

While speaking, Li Tiannan was eating.

The combination of finger cakes and black rice porridge is his breakfast style.

His breakfast habits, Li Yiyi knows better than anyone.

"It's good not to tell my mom no, so it's settled, I'll go find my classmates. ”

Li Yiyi said with a smile.

"Okay, go ahead, remember to tell me when you're short of money. ”

"Hmm. ”

When my mother was leaving, each person gave 3,000 yuan in the card, and normally, even if it was a little extravagant, it would not be a problem to spend two months.

But Li Tiannan is afraid that Li Yiyi will go to buy any cosmetics, that thing is definitely a bottomless pit, and a few thousand yuan is not enough.

Walking to the school gate, breakfast was finished, a taxi was stopped, and Jiang Banyue's house was rushed.

Half an hour later......

He sat in Jiang Dayou's study, and the computer desktop was the supply demand he wrote.

However, Jiang Dayou's face was more solemn at this time, and after Li Tiannan finished explaining, he thought for a few minutes before he spoke: "Tiannan, there is nothing wrong with what you said above, but is it a little inconvenient to do?"

"Also, isn't the fist product a bit niche? Once it can't be shipped in large quantities, according to your plan, it will definitely lose money. ”

Li Tiannan wrote very clearly on it that the main operation in the early stage was local chickens and eggs.

This thing is too expensive in Jiangdu, and ordinary families are not willing to consume it at all, and the market is not large.

A chicken in the supermarket is only ten or twenty yuan, but the local chicken has to start at least seventy or eighty.

Native eggs are the same, at least ten yuan per catty, and only two or three yuan for feed eggs.

He used to open a supermarket, which also involved this aspect, and he knew that there was not much market for these things.

"Uncle Jiang, this is not a niche, right?"

In Li Tiannan's last life, in order to buy innocent old hen stew, he put a lot of thought into it, and his relatives in the countryside helped him get it, and some of the fresh food stores around him sold it very fake.

Even so, as long as the label is marked with high-quality local chicken, it sells quickly in the fresh food store, and many people come to line up to buy it in advance.

"I didn't kill anyone to buy it, unless I encountered some special festivals, such as the New Year, Mid-Autumn Festival and the like. I have a supermarket in this community, and I have sold it before, and I basically eat it at home. ”

When Li Tiannan heard this, he suddenly thought of Jiang Banyue.

Could it be that this is the reason why she is developing so well?

As for the question Jiang Dayou said, he didn't need to think about it to know what was wrong.

"Uncle Jiang, all the old men and old ladies live in your community, right?"

"There must be a majority of the elderly, and the young people are either working outside the home or still students. Besides, don't you have to rely on the old people to buy fresh food? How many young people do you cook?"

He felt that Li Tiannan was a little taken for granted, his experience for so many years, could he still be fake?

Of course, he will definitely not criticize anything because of this, after all, Li Tiannan is only a young man, and his lack of experience is understandable.

"Our fresh supermarket is not aimed at the elderly, but the young. ”

"This makes the market smaller. ”

"It's because Uncle Jiang has a problem with the positioning of your supermarket, not the market. Let me ask you, what is the way young people are used to eating now?"

"Snacks, milk tea, food stalls. ”

"These are indeed mainstream, but there are still a large number of young people who want to cook, the problem is that it is no different from a restaurant, and it is extremely troublesome, so it is better to go directly to eat out. ”

After Jiang Dayou heard it, he felt that what he said was right, so he nodded.

"Young people's thinking of cooking is different from that of the elderly, the elderly are for eating, and the young people are enjoying the process, if the result is not good, then the pleasure of enjoying the process is not strong. What we have to do is give them a good result, and naturally, they will pursue the process.

As long as they enjoy the process, most of them will not care about the price, after all, it will cost dozens or hundreds to go out to the restaurant, and it will be even more expensive if a group of people speaks, and three or five hundred is just the basis.

We can provide high-quality ingredients, and add high-quality services, we can attract this group of people, the whole Jiangzhou tens of millions of people, although the average salary is not high, but most of the young people's income is still very considerable, price has never been the main factor for them not to shop. ”

"But there is not much advantage in terms of ingredients, I have eaten all the local chickens on the market, and the taste is slightly better, but it is not so obvious. ”

Jiang Dayou couldn't find anything to refute what Li Tiannan had just said, and raised his own questions from the aspect of ingredients.

"Those chickens are actually farms, but they are generally fed with corn and raised, and the source of goods I want is real local chickens, eating grass, eating insects, and eating a part of the grain to grow up, there are a lot of them in my hometown, and every family in the countryside will raise more than ten or twenty, what we have to do is to arrange people to go to the countryside to buy. There are many rural areas in China, and there are even many rural villages around Jiangzhou.

As long as the market is opened, we can even entrust farmers to help breed, and even spend our own money to breed local chickens of the same grade. ”

The local chicken in the countryside is so fragrant, maybe the meat is a little chai, but the taste is absolutely a must.

Mainly because the free-range chickens are eating bugs and grass everywhere.

Some of Li Tiannan's colleagues in his previous life, whose parents brought an old hen from their hometown, could show off for several days.

To put it bluntly, it's not just the pleasure of taste, because of scarcity, it's also synonymous with high-end.

But it's very difficult to do, mainly because there are too many indiscriminate fillers, so the rules and regulations must be particularly strict, and the execution is very strong to continue.

"Isn't the cost too high? The purchase price itself is not low, and according to what you said, the cost will be at least two or three percent. ”

"What we pursue is not the ultimate profit, but the brand, the value of the brand is what we earn, and after the scale, we can naturally recover the profits we deserve. ”

Any super brand has a premium, and the premium is earned, and making money in the capital market is not faster than slowly picking up money in the hands of a group of people?

The simplest example, Li Tiannan remembers that in 2019, Moutai's sales were 88 billion and Wuliangye's sales were 93 billion, but the market value was doubled.

The gap between the boss and the second can be so big, let alone compared with the people below.

The more is the premium of the super brand.

With a brand premium, as long as you don't lose money, you make money.

Jiang Dayou understood a little, but he still had some doubts in his heart.

"How can we make sure that our stuff is sold to people who need it?"

"This is related to marketing, I have an idea, but I haven't written it yet, if Uncle Jiang thinks it's feasible, just investigate the source market, and I'll get the follow-up out in two days, and you can refer to it as a whole." ”

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Nearly 4,000 words of big chapter, I didn't finish it yesterday, write more today.