The Spring Festival file has always been a time of year when the film industry must fight.

I don't know how many big directors are grinding their guns, ready to show their skills and dominate the box office list.

And this year is particularly intense, many famous directors have dramas to be released, and the trailers have been released one after another, which has made fans addicted and full of anticipation.

The entertainment industry is not calm, and these directors and actors who have dramas to be released have been running all over the country for three days and two ends, doing propaganda and performances, and they must not stop.

Among them, the same is true for Shake Light Entertainment, the Japanese manga adaptation movie "The Adventure of Dawn Island" they invested in this year is about to be released, and they are ready to fight a different way with a unique anime style among many films, so the publicity also started early.

Many people in the industry are optimistic about shaking this move, because during the Spring Festival, the national holiday is a happy moment, and the children are also at home during the holiday.

When the time comes, the people want to lead their children into the theater, and anime movies are undoubtedly the first choice, and it is estimated that the box office of Shake Light this time will not be low, and it will even be higher than the blockbusters of many famous directors.

This is a very good strategy, and there is a precedent for success, and in previous years, there will also be animated films released during the Spring Festival, and the box office is very expensive.

It's just that those animated movies are younger, and the audience is defined as children, such as some works with the theme of sheep and wolves.

And this time, the investment in Shake Light is a serious day, with perfect logic and stories, and adults can also watch it.

Such a story is undoubtedly a killing of all ages, so many people in the industry think that shaking light is going to make a lot of money this time.

Just when the publicity was in full swing, He Wanrong's studio was also not idle, the production process of "White Snake: Origin" began to speed up, all the staff entered a state of excitement, and the film began to make final edits.

After the editing is over, it's time for the final step – dubbing.

When this link is also completed, "White Snake: Origin" will be officially completed.

I have to say that He Xiao's studio is really strong, the original plan was to complete the editing in ten days, but it didn't take ten days, and it was all called off on the eighth day.

The whole video plays very smoothly, except for the absence of sound, which is almost perfect.

In fact, the reason why the animation industry is difficult to do is not only that the difficulty index of "making the picture move" is too high, but also that dubbing is also the top priority.

The quality of dubbing determines the level of audience substitution, which is a university question.

So He Xiao didn't spare any hands in this regard, and invited some of the best voice artists in China to handle it.

In addition to Master Xu Chengnian, the role of the male protagonist is played by a very well-known young voice actor in the dubbing circle, who has a high popularity on the Internet.

The heroine is also a senior teacher in the industry, and many professional voice actors have been found for other roles.

It is worth mentioning that in the play "White Snake: Origin", the little fox's role was snatched away by Yin Miaozhi, according to her words, this role is very similar to her.

The dubbing work was not tedious, and it lasted about two days before it was all completed.

The first trailer was also edited out on the afternoon after the dubbing was completed, and after the promotional song "Origin", the grade of the entire trailer rose instantly, and a strong blockbuster style hit.

Now that the trailer is here, then the next thing is naturally publicity.

In addition to inviting the media to cooperate and publish relevant reports, there are also multiple channels such as Weibo, post bar, forums, and small videos.

On Weibo, the official Weibo of "White Snake: Origin" was registered early in the morning, and a huge blue "V" shaped logo was eye-catching, but there were no fans.

The controller behind the official blog is actually the assistant Bao Yuanyuan, although she is an assistant, but she is a Weibo controller, she knows it well, knows the interests of Weibo users, how to speak, and use words that best match their minds, which can arouse their favor.

Before Bao Yuanyuan became an assistant, he used to be a Weibo marketing account for a period of time, although there are not many fans, only more than 500,000, but he has also accumulated a lot of experience in playing Weibo, and he has a deep understanding of the routines.

Therefore, the first Weibo painting style of the official blog is extremely jumpy, full of the vitality of young people.

"#这是什么神仙剧##白蛇: Origin # Sisters, the much-anticipated Xiaobai is online, look at Xu Xianqian's previous life and Bai Suzhen's love for the world, super sweet!

At the back of Weibo, there is a three-minute teaser promotional video.

This Weibo has just been released, naturally there is no traffic, and after spending money on operation, the number of viewers has increased.

When the number of plays reached 5,000, there was finally the first comment.

"Looks pretty good. ”

A very wild comment, lonely in the comment area, but Bao Yuanyuan can't do it, the gods just recruited in the studio are not vegetarians, and they quickly got the operation up.

Especially after buying the platform to promote it in the background of Weibo, the number of plays began to increase in a straight line, and after an hour, it changed from 5,000 times at the beginning to 500,000 times.

And many Weibo marketing accounts have also released trailers of "White Snake: Origin" one after another, including well-known big Vs with tens of millions of fans, such as Ma Jianguo, the first pet blogger, and the Internet celebrity list pig with the most fans.

It can be said that the name "White Snake: Origin" became popular all of a sudden, and suddenly appeared in the eyes of many people, which made netizens who had never said it before.

"What is this?"

"Looks like a movie promo?"

"Unscrupulous marketing account, advertising again, take off!"

"Bang Pig has no money? ”

"Hey, this movie looks good, the characters are so good-looking!"

"The picture is also great, this is Guoman? How do I feel like a foreign team did it?"

"The song is very good, who sang it? The voice is so familiar. ”

"The song is good +1, I can't help but listen to it again!"

"This ...... This singing voice seems to be Sister Ya!"

"What?"

"Sister Ya?"

“！！！”

Under the comments of many Weibo big Vs, you can see netizens talking about the animated film "White Snake: Origin", for most netizens, "White Snake: Origin", which suddenly broke into the sight, made them a little more interested, and they had a little more longing for the Spring Festival.

But it was not enough for them to pay attention to it, until someone found out that the theme song of this trailer promotional video seemed to be sung by Zhang Ya, which shocked many netizens.

Zhang Ya's name is too golden, this is the queen of the whole people, when she was in Lejia, she was Lejia's C-position, and her topic would definitely be popular.

So after the trailer of "White Snake: Origin" was played, the film was not popular, and the song became popular first!