In fact, although the model of Bandai is powerful, at this point in time, the development in the land of China is not very satisfactory.

To put it bluntly, the common people in China are not too rich now, and young people prefer to surf the Internet, and they do things for their opponents, of course, there are many people who like it, but there are not many people who can really afford it. In fact, even in the 18 years before Zhou Fangyuan's rebirth, there were not many people who could afford to buy a large number of figures and models.

Therefore, the market of Huaxia Continent, in terms of figures and models alone, is really not big, at least at present, it must not be able to compare with the market of Fusang.

Bandai is also an outsider, and the spread speed is not very fast.

But if the copyright is handed over to the Yuanfang Group, it will be a different situation, after all, the Yuanfang Group is a local enterprise, and the various channels and exchanges with the local government are definitely more skilled than Bandai.

But Bandai was unwilling to sell the copyright to the Yuanfang Group, which made Zhou Fangyuan very unhappy.

But even if he wasn't happy, he wouldn't underestimate Bandai.

Bandai is indeed a very powerful company, and he admits that.

When Bandai was founded, it was called "Bandai House Shoten", but in 1961 it was changed to Bandai. In 1969, Bandai acquired the Shizuoka factory of Imai Science, a model manufacturer that was in crisis at the time, and various production molds. Based on the reprinted Imai model, various military and automobile models were developed. In particular, the reasonable price of the "Mecha Division" series and the recreation of the internal structure were unanimously praised, making this series of models the most popular in the first half of the 1970s, along with Tamiya's "Military Mini-Amateur Series".

In the mid-1970s, it was an agent of the Monogram company, and sold the company's excellent 1/48 aircraft model kits at low prices throughout the country.

At the same time, Bandai also acquired the rights to Toei's popular movie "Tokanoro" at the time, and modeled the 11-ton truck "Ichibanxing" in which the protagonist was riding. Originally, only 1/48 of Bandai's specialty was released, but a super-large 1/20 version with a total length of 55 cm was developed and is still in production for more than 25 years.

Anime weapon-related products, such as the Space Battleship Yamato, which was released in the winter of 1977, and models related to Gundam in the first half of the 1980s, were well received, and Bandai began to transform into a professional character-related model manufacturer. In Toei Tokusatsu and Sunrise's Gundam series, Bandai has often been involved in the production of video works from the beginning, either as a funder or as a co-sponsor in character design projects, and at the same time has been working on the commercialization of the characters so that they can be released at the same time as the video works.

In the late 1980s, Bandai entered the video game industry by designing and selling games related to the Nintendo FC console. And the main game genre is also dominated by anime characters. In 1997, due to successive operating deficits, a merger with Sega was considered, but the merger was halted due to the resolution of the crisis due to a series of hot sales of electronic pets led by "Takuma Utako" and opposition from Bandai employees. Later, PROJECT PEGASUS established a joint subsidiary with Namco to develop the Gundam M series of games.

Finally, on September 29, 2005, it merged with Namco to form Namco Bandai Development Co., Ltd., which became the third largest company in the Fuso video game industry after Nintendo and the SEGA-SAMMY Group.

But none of the above is the most powerful in Bandai. In fact, the most powerful thing about Bandai is the capsule toy!

Gacha toys believe that many people are familiar with them, throwing money into the gachapon machine, twisting out the size of a palm, I don't know what toys are inside, in order to collect a series of toys, it may have to be twisted countless times.

And this kind of toy in a plastic capsule is also full of great commercial possibilities.

The size of Fuso's gachapon toy market was counted by the Fuso Toy Association in previous years, but the association did not mention this classification in the 2018 toy market data released by Zhou Fangyuan in the year of his rebirth, so people can only look at the previous data.

According to the 2017 toy market size data released by the Fuso Toy Association, the capsule toy market in Fuso has returned to 31.9 billion yen. From 2002 to 2017, the overall scale fluctuated between 24.9 billion and 33.5 billion. According to the 2015 data of the Ministry of Economy, Trade and Industry of Fuso, the total supply index of Fuso toys accounted for only 4.9% of the total supply index of Fuso toys, while Fuso accounted for 95% of the total. As for the import of humanoid toys, about 60% came from China, followed by the Philippines and Vietnam.

When you think of gacha, you may immediately think of Fuso.

Indeed, gacha toys are indeed carried forward by Fuso, but the gacha game can be traced back to the United States.

It is said that small candy vending machines were popular in the United States at that time, and vending machines selling small toys were also extended. In 1965, the Penny Chamber of Commerce introduced it to Fuso, and at that time, the sales of gacha were mainly for children. In the early days of its introduction, 10 yen capsule toy machines were the mainstay, but in '73, due to the oil crisis, the price of capsule toy machines rose to 20 yen. Later, in order to ensure the quality of the toy products, the price of capsule toys was fixed at 100 yen, but now there are gachapon toys that cost more than 200 yen.

According to the Fuso media, there have been 3 gacha crazes in Fuso.

The first sensation was triggered by the launch of the "Muscle Man Eraser" in 1983, and this gachapon product, which can be used for play and stationery, sold 180 million copies in four years, making it a sensation.

Later, in '94, the "High Grade Real Figure" series of delicately painted humanoid toys for adults began to be released, and the series successively launched IP toys such as Ultraman, Godzilla, Koropo, and Kamen Rider, which attracted many adults to the gacha, and this was the second gacha craze. Since 2010, a variety of fun and creative gacha for adults have become popular, such as the "Survival Series-Shishita Seat Charm" released by the "Strange Tan Club", which has sold 1 million units in one and a half years. The "Cup Rim" series also sold 100,000 units within one week.

In addition, capsule toy machines have also entered the electronic age, and they can interact with mobile phones.

In 2014, the capsule toy market reached 31.9 billion yen, an increase of 15% year-on-year, which is why it is also called the third capsule toy craze.

Before Zhou Fangyuan's rebirth, the capsule toy machine market was mainly dominated by two toy giants in Fuso, "Bandai" and "TAKARA TOMY". In addition, in terms of capsule goods, these two major toy manufacturers also produce their own products, and in addition to these two, such as Strange Tan Club and Ocean Hall are also very representative manufacturers in terms of product manufacturing.

Bandai, the world's largest toy manufacturer, accounts for most of the Fuso gacha market. Bandai entered the gacha market in 1977, and its gacha trademark is "ガシャポン", which is a foley word, GASHA is the sound of twisting, and PON is the sound of a toy falling. ALSO BECAUSE GASAPON WAS LAUNCHED RELATIVELY EARLY AND SOLD WELL, MANY FOREIGNERS MISTAKENLY REFER TO GASPON TO ALL GACHA TOYS. In 1983, Bandai released the Muscular Eraser series of gacha gachas, which also set off the first gacha craze. In recent years, the gacha items of popular IP Gundam, Dragon Ball, and Yokai watches have also become very popular.

It is said that from '97 to March '14, Bandai sold a total of 3,083,530,000 gacha toys.

TAKARA TOMY, the second major toy manufacturer in Fuso, has been entering the capsule market since 1986, and its capsule toy trademark is "ガチャ". In terms of capsule toy products, in addition to making products with IPs such as Pokémon, Disney, and Sanrio, we have also launched the "Three-Dimensional Gacha Encyclopedia" series, which emphasizes authenticity. TAKARA TOMY is also actively exploring the female market and launching related gachapon toys. In September 2013, TAKARA TOMY launched a new capsule toy brand, "Panda's Den", and by November 2016, the brand had sold a total of 10 million units.

Strange Tan Club is a toy company established in 2006 that mainly develops gacha toys for adults. Since the launch of the "Series Survival - Shixia Seat Charm" in 2010, it has set off a boom in adult gacha. It launched the "Cup Rim" series in 2012, and the cumulative sales of the series have exceeded 20 million units by 2018. It can be said that the products of the Strange Tan Club are very attractive to adults.

Haiyangtang, a long-established model and toy company in Fuso, has high quality models and humanoid toys. In 2013, we began to enter the capsule toy market and launched the original capsule toy brand "CapsuleQ Museum", which includes animals, dinosaurs, art, yokai, chariots, food culture, etc., that is, we make small gacha toys from all kinds of things. Because of the high degree of completion of this series of toys, it is also very popular.

There are many capsule toy chains in Fuso, and this industry can be regarded as a large part of the Fuso toy industry.

There are many capsule toy specialty stores in Fuso, and the most famous of them is the Gachagacha no Mori chain, which has 22 stores in Fuso. Gachagacha no Mori stores are generally large and filled with capsule toy machines, and there is a wide variety of gacha toys. Its largest store is in Natori City, Miyagi Prefecture, where 850 capsule toy machines are installed, and 170 types of toys are replaced every month. These chain stores can attract many young people to come and spend, and they have gradually become a mecca for young people to check in on social media.

As for Bandai's great success in the gacha field, it's not without reason.

The capsule toy machines produced by Bandai have undergone a big transformation.

In the early days, there was also a basket under the capsule toy machine to hold toys, and it was large and took up more space. With the improvement and replacement of Bandai over the years, in the 21st century onwards, Bandai introduced a capsule toy machine called "Capsule Station". In 2010, Bandai launched capsule toy machines that can be used with IC cards, and these machines were used in four countries and regions overseas.

As of the end of March 2017, Bandai's capsule toy machines have always been the mainstream of the capsule toy market, accounting for 7% of the market share of capsule toy machines, which can be said to be the No. 1 company in the gacha industry. Many people don't know that Bandai has set up about 360,000 capsule toy machines in Fuso, with a market share of about 6%. The decrease in market share is due to the fact that TAKARA TOMY ARTS and other manufacturers have been more active in recent years. However, judging from the data of previous years, the share of Bandai capsule toy machines has been fluctuating up and down from 6 to 7 percent, which is relatively stable.

Bandai's first capsule, with a diameter of 45 to 75 mm, was made of PP and PS, and the capsule was split in two halves. Then, in 2012, Bandai developed a capsule capsule that integrates the top and bottom and does not separate. This new type of capsule is no longer made of PS and is only made of PP material, which has the advantage that the capsules are easy to recycle. Then, in 2014, Bandai developed a tubular capsule with a diameter of 62 mm and a length of 102 mm. These capsules can fit larger sizes.

In addition, Bandai has also introduced a capsule that is also part of the toy, that is, the parts of the capsule are assembled, and finally the capsule is used to form the head. And this kind of gacha has also won a lot of popularity.

In terms of toys, many of the products sold by Bandai in the past were small-sized PVC monochrome humanoid toys, which were very monotonous and simple. IN 1994, IN ORDER TO SATISFY BOTH CHILDREN AND ADULTS, BANDAI LAUNCHED THE "HIGHGRADE REAL FIGURE (HG)" SERIES OF GACHA TOYS WITH BETTER LOOKS AND COLORS.

Since then, Bandai has continued to further improve the quality of GASHAPON and strive to create gachapon toys that are both cheap and exquisite. Up to now, capsule toys are not only capable of superior shape and color, but also toys with more than 24 joints and light-emitting toys with built-in LEDs.

In fact, by 2003, gachapon toys were no longer just for children, and Bandai launched a frog character toy for all ages, called "FROG STYLE". With more than 400 characters in the collection, the collection is essentially a soft charm that can be kneaded. As of October 2004, the cumulative sales of the FROG STYLE Collection exceeded 10 million units. IN 2006, BANDAI LAUNCHED A CAPSULE TOY CALLED "SOUNDROP", A BUTTON TOY THAT MAKES A SOUND WHEN A BUTTON IS PRESSED. Different series of SOUNDROP have different sounds, for example, the Ultraman series of SOUNDROP can produce a voice-changing sound effect.

IT CAN BE SAID THAT BUYING A SOUNDROP IS EQUIVALENT TO BUYING A SHORT AUDIO, BUT IT WAS VERY POPULAR AT THE TIME. AT THE END OF SEPTEMBER 2006, THE CUMULATIVE SALES VOLUME OF SOUNDROP EXCEEDED 2 MILLION UNITS, AND BY JUNE 2008, THE CUMULATIVE SALES VOLUME HAD INCREASED TENFOLD TO MORE THAN 20 MILLION UNITS.

Finally, let's talk about the location of the capsule toy machine. Since the original capsule toy machine did not use electricity, it can be placed anywhere, and it is relatively free, such as snack shops, convenience stores, etc. However, since then, the number of stores and chain stores specializing in capsule toys has gradually increased, and now Bandai's capsule toy machines are mostly installed in shopping malls with electricity. Since 2014, the third capsule toy craze has begun, and Bandai's vendor division, which is in charge of capsule toy, has also been actively expanding its presence in various regions.

From 2015 to 2016, Bandai tried to set up a limited-time capsule toy store in a fashion department store aimed at women between the ages of 20 and 39.

IN MARCH 2017, GASHAPON'S FIRST OFFICIAL STORE, TOKYO GASHAPON STREET, opened on the first basement floor of Tokyo Station No. 1 Street, attracting many visitors from outside Tokyo and foreign visitors to Japan.

SAW THE SUCCESS OF TAKARATOMY ARTS IN SETTING UP A GACHA STORE AT THE AIRPORT, AND IN APRIL 2017, BANDAI WANTED TO ENTER THE AIRPORT AS WELL, AND OPENED THE GASHAPON SKY SHOP ON THE FIRST BASEMENT FLOOR OF HANEDA AIRPORT TERMINAL 1.

In addition, Bandai has been expanding its capsule toy business overseas, and has been developing capsule toy machines in many Asian countries and regions since 2002. According to statistics, Bandai has installed about 20,000 capsule toy machines in 9 countries and regions.

Therefore, Bandai is indeed a very strong company in Fuso, and it is reluctant to cooperate with Yuanfang Group, and Zhou Fangyuan is actually understandable. But as his favorite series before his rebirth, he was undoubtedly bound to take the Gundam series into his own hands, and Bandai was so faceless, so don't blame him for being mad.