Anything can deceive people, data will not.

A game that is one of the hundreds of preseason games can have such high popularity and so much attention, which can also be seen from Shen Huan's influence.

You're saying that the Lakers themselves have hundreds of millions of fans, and Kobe Bryant is also a man with 6 billion fans.

But for now, in the current situation, Shen Huan is the unique focus.

Even Kobe Bryant and Iverson don't care about themselves, let alone anyone else.

As a world-class major sport, basketball has many, many fans, at least much more than football and baseball, which are the first and second largest in the United States.

When these people's eyes are focused on Shen Huan alone, there is no doubt that it will bring more than 1 billion potential consumer groups, or even more.

Therefore, all world-class companies with global sales capabilities are aiming at Shen Huan.

Burberry and Shen Huan reached an agreement this morning, and the contract has not been officially signed yet, so Shen Huan brought them a big surprise.

So Burberry couldn't care about anything, and as soon as the game ended, she immediately posted a photo of Shen Huan on the global network and social accounts.

"A pleasant surprise to look forward to

A beautiful encounter!"

They also accompanied these two sentences.

It doesn't say that Burberry and Shen Huan signed a contract throughout, but that's what it means.

For a time, various clicks and forwards exceeded millions of times, and hundreds of thousands of people left messages.

With Shen Huan's brave comeback, Burberry suddenly stood at the forefront of the news.

Burberry's top brass couldn't stop laughing.

It is obvious that when Shen Huan's official advertisement comes out, and when Shen Huan kills all sides in the NBA, how widely their product publicity will be.

It's an absolute rhythm!

At least this year and next year, there will definitely be no more inventory destruction, and it will definitely increase sales!

However, while they were happy, they received an outcry from Ensec.

Ensec righteously told them that before the contract was signed, they used Shen Huan's image to advertise, which was an infringement.

Considering the upcoming cooperation between the two parties, Mr. Shen Huan will not sue, but Burberry must pay financial compensation for this, otherwise it will not be used up.

Using someone else's portrait right without their consent is a taboo abroad and will be punished severely.

Burberry had already thought of this before using Shen Huan's photo.

However, they also thought that they were about to sign a contract with Shen Huan, so this matter would definitely not affect the cooperation between the two parties, at most it would be a matter of losing some good words and money.

Sure enough, as they expected, Shen Huan's reaction was not very intense.

While apologizing, Burberry immediately quickly paid $1 million to Shen Huan's account, so Ensec had nothing to say.

In fact, they are also prepared to pay up to $3 million to $5 million in compensation.

Prepare that if Shen Huan is not satisfied, they will do so.

There is no doubt that Burberry also knew that such a risk was worth it, so she was willing to do it.

But such things can be one, two, but not three.

Burberry is also a world-class luxury brand, and it is enough to be so opportunistic at one time, but it will be too tasteless to do it again.

So on the morning of the second day after playing the Toronto Raptors, Burberry had already announced her signing with Shen Huan on her global network and social media accounts.

The 10-year, $50 million contract is the highest Burberry has offered so far.

The previous endorsement stars usually do not exceed 2 years, and then some renew their contracts and some do not.

So Burberry is still taking risks this time.

If Shen Huan's popularity is not as good as before within ten years and he becomes a passerby, not only will it not help Burberry's product sales, but it will also have a great blow to Burberry's brand image.

But when you think about it, it's impossible.

Not to mention foreign countries, just in China, Shen Huan is already the most popular superstar in this country.

In addition to playing basketball, he is also the best songwriter and has produced many stars.

He will also do variety shows, and the four variety shows so far have been very exciting, and they have won the love of countless audiences.

In addition, Shen Huan is also a great mathematician who has solved a world-class mathematical problem - Fermat's theorem.

Even he himself is an entertainment star who has acted in movies and TV series, and is known as "the most handsome and unparalleled boy in the world".

Such a Shen Huan, as long as he doesn't do things that anger people resent him, he will not be forgotten in China.

Even if he doesn't play basketball, the rest of the field will allow him to continue to succeed, thus spreading the Burberry brand to this country of 1.5 billion people, and erecting a high-end image.

Therefore, after Burberry made a detailed and thoughtful calculation, she gave such a 10-year endorsement contract of 50 million US dollars.

Compared with Burberry's crispness and boldness, BMW, which has always been a little hesitant, couldn't sit still at all after seeing the crazy popularity last night.

Early in the morning, after waiting for Burberry and Shen Huan to sign a contract, they found Ensec and threw out a new contract.

BMW decided to renew Shen Huan's contract for another year, and asked Shen Huan to endorse the X3 and the 3 Series of sedans, at a cost of $10 million.

This price is higher than other companies, second only to their country's Adidas 30 million dollars a year.

When Ensec talked to Shen Huan, he was laughing.

A kind of ridicule.

BMW is too calculating and picking.

A $10 million contract extension looks like a good deal, but the problem is that they're split into two very different car types.

One is an off-road vehicle and the other is a sedan.

It is equivalent to letting Shen Huan advertise two different groups of people.

In fact, it is only 5 million per ad, which is not much more than the 3 million dollars in the first year.

It's definitely not generous.

"After the contract arrives, don't cooperate with BMW anymore!" Ensec suggested to Shen Huan, "My friend Musk's Tesla electric car is very good, I'll help you contact it when the time comes, see if there is any possibility of cooperation!"

Of course Shen Huan knows about Tesla's electric car.

This is one of the world's most technologically advanced electric vehicles, and although it has been heavily indebted so far, its momentum is unstoppable.

It would be a good thing to work with such a company.

Again, that's the same sentence.

To earn foreigners' money, Shen Huan has no pressure at all!