Films with big investments almost always use big-name actors.

Even if the director has a strong box office appeal, he rarely uses newcomers or actors who have little box office appeal to take the lead.

The director thought, I'm afraid investors don't want to.

The aroma of wine is not afraid of deep alleys, which is obviously inappropriate for use in movies.

Otherwise, why do so many movies invest a lot of money in publicity?

The size of the film's investment, the strength of the main creative lineup, and even the publicity momentum directly affect the film's scheduling, which in turn affects the box office of the film.

The film schedule is too low, and the "aroma of wine" of the film may have been screened before it could float out of the alley.

"How much did you spend on making this film?" Han Shan asked Zhang Pu.

"Less than five million before and after!" Zhang Pu said.

He only gave an approximate number, and there was no need to say a specific number.

"You video, I can give you two choices. Han Shan continued, "Ten million buyouts, or shares!"

"Divide!" Zhang Pu said very dryly.

"Huh?" Han Shan was a little surprised, and then said, "You seem to be very confident in the box office of your film!"

A 10 million buyout?

A fool would say yes!

Of course, Zhang Pu doesn't think that Han Shan is undercutting prices.

Ten million, a steady profit of five million.

This price is estimated to have added a lot to Jiang Yun's face.

After all, this film can be called a three-nothing product.

Small cost, directed by a rookie director, and no stars.

Whether such a film can return to its original cost is questionable.

Films directed by directors with high investment and strong cast are not uncommon for them to hit the streets at the box office, even less than one million.

10 million, the box office does not reach 30 million, Zhang Pu can't share so much money at all.

If you include the cost of distribution, etc., the box office will be much higher.

"Comedy has always been popular with movie fans. Zhang Pu said with a smile.

"Okay!" Han Shan nodded and said, "Specifically, I'll let someone talk to you." However, you have to know in your mind. The cost of the film is like that, and the company can't invest too much in publicity and distribution fees. Of course, if the film market performs well, it will naturally be added. ”

Zhang Pu nodded, which he had expected.

You have a movie with an investment of less than 5 million, can the publicity and distribution fee be as high as that?

He also knows that if it is bought out by 10 million, then the score will definitely be much higher in terms of publicity costs.

Zhang Pu is willing to gamble.

The original version exploded with the capital of a dark horse, and Zhang Pu believes that standing on the shoulders of giants will not be lower than giants.

Of course, if it is only the box office of the original version, Zhang Pu naturally chooses to buy out 10 million more cost-effective. But the box office of the original version is like that, in addition to the market potential, because piracy is rampant.

In this world, copyright protection is very strong, piracy is almost extinct, and the market potential today is much stronger than when the original version was released.

The original version was released, and the box office of over 100 million has already reached its peak.

But now the world's billions of box office is not useless.

If it presents the dark horse assets like the original, then it is not impossible for the box office of the film to increase tenfold compared with the original.

Then the box office of this film may reach two or three hundred million.

Even if it breaks 100 million, Zhang Pu's harvest is far more cost-effective than buying out 10 million.

Of course, the box office is also about the right time, place and people, so the conversion is obviously inaccurate.

It may be low, but it may not be higher.

No matter how high or low, Zhang Pu feels that it is worth betting.

Han Shan spoke in person, and the contract was naturally signed very smoothly.

Zhang Pu is still very satisfied with the publicity costs.

"How?"

As soon as Zhang Pu went back, Wang Bo couldn't wait to ask. This film is also of great significance to him.

This is his first film.

"That's it!" Zhang Pu said, "If nothing else, it will be released a week before Chinese New Year's Eve." ”

"How do you choose such a schedule?" Wang Bo was stunned for a moment and said.

The Spring Festival stall is definitely the most tragic period.

Although most of the films in this schedule are released on the first day of the Lunar New Year, the competition is also fierce in the week or two before the Spring Festival.

Those who go to work may not have a holiday, but those who go to school are already on vacation.

Wang Bo doesn't think their film is very competitive. chooses such a competitive schedule to be released, and nine times out of ten will become cannon fodder.

"It's better than being released on the first day of the Lunar New Year!" Zhang Pu said, "It will be released a week in advance, and if word of mouth breaks out, during the Spring Festival, you may be able to make some films." ”

This schedule is Zhang Pu's choice.

The Spring Festival stall is too deep, if you go in directly, it is estimated that the word of mouth has not come out yet, and the film schedule will be gone.

But if it appears in the Spring Festival stalls with word of mouth, it may be promising.

The biggest competitiveness of this film is nothing but word-of-mouth.

"What about the word-of-mouth not coming out?" Wang Bo said.

"Then take a week tour of the theater!" Zhang Pu pouted.

The word-of-mouth has not come out, and many blockbusters have been released on the first day of the Lunar New Year, where can I still get the films?

However, Zhang Pu believes that after the release of his film, the reputation will not be bad.

"The word of mouth has come out, I'm afraid Huang Ze will also ask the navy to press back. Wang Bo said.

"Wouldn't it be better if there was controversy. Zhang Pu said, "What's more, Huang Ze may not do that! Our film is produced and distributed by Huaying." ”

"Huang Cheng may not do that, Huang Ze is different. Wang Bo said, "What's more, this kind of thing, will it fall into the hands of others." Hacking each other's videos is a basic operation in the circle. Not to mention that this film is only produced by Huaying, even if it is a film invested and produced by Huaying, it is not without being hacked. ”

"Our film is not afraid of the dark. Zhang Pu said.

"How are you going to publicize it?" Wang Bo said.

Everyone in the circle knows how important publicity is for a movie.

If the film is not popular, how can it be said, isn't it just a matter of putting effort into publicity?

Zhang Pu frowned, he also knew that the film promotion could not only be counted on Huaying.

He also had to do something.

While I was thinking about it, the phone rang, and I took it out and looked at it with a look of surprise.

"Teacher He, why do you have time to call me?" Zhang Pu answered the phone and asked with a smile.

He was indeed a little surprised.

"Have you been busy lately?" He Yu said with a smile, "If you are free, see if you can write a song for "Happy Home", in two weeks, it will be the 10th anniversary of the show, so I want to take the opportunity to launch a theme song." When the time comes, it will be better if you can find time to record the program. ”

Inviting a song is a request, and recording a show is no longer a request, but a condition for giving.

"It's okay to write songs. Zhang Pu smiled and said, "However, the recording of the show is not certain." My movie will be released before the Spring Festival, and I don't know if it will run for publicity at that time. ”

"You can also promote it on our show!" He Yu was stunned for a moment, and then said with a smile.

He is not a fool, Zhang Pu seems to refuse to record the show, but he is actually hinting, just like he hinted at Zhang Pu before.

"Then thank you, Mr. He. ”

Zhang Pu smiled, and did not be polite, and thanked him directly.

When the sleepiness came, he sent a pillow, how could Zhang Pu refuse.

As for writing songs, for him, it's a matter of minutes.