012. Start the supermarket marketing war
Xiao Hengsheng said to Xu Lin, 'Prepare to collect money', but he didn't say it randomly.
The day after Lao Xu's printed flyers were delivered in large quantities nearby, Extraordinary Supermarket ushered in a door-to-door outbreak of customers.
Xiao Feifei simply posted a red list outside the gate.
The words '50 electric cars for free' tease everyone's nerves.
But Xiao Hengsheng and Xu Lin have changed from yesterday's excitement to a weak heart.
Because the 'free battery car' of the extraordinary supermarket also has a routine, that is, you have to pay a deposit of 1880 first.
And whether it is on the flyer or on the current red list, this matter has not been told.
"Extraordinary, what do you say if someone makes trouble on the day of 8.31?"
Xu Lin looked at a group of onlookers in front of the red list outside the supermarket, and finally expressed his worries: "If you want to get a battery car for free, you have to pay a deposit of 1880 in advance." ”
Lao Xiao, who persuaded his daughter-in-law to 'don't think too much' yesterday, also looked at Xiao Feifei.
When the customers who rushed to line up to receive the electric car for free found that they had to pay to get the battery car, would they be disappointed and resisted?
Moreover, if you don't talk about collecting a deposit in advance, the person who comes to the door will not prepare the money in advance.
When the time comes, who can directly afford to pay the deposit of 1880.
"Why make trouble, the return of the deposit itself means that the battery car is sent for nothing. As for the deposit of 1880, say it in advance, where is the shock of sending a battery car directly. ”
Xiao Feifei said with a smile: "Most of the customers didn't bring money to the door, and you suddenly told him that you have to pay a deposit to enjoy the treatment of free battery cars, and the number of places is limited to only thirty." In this way, the crowd can be quickly screened out, and the customers who really have the strength to pay for it have to make a quick decision to grab this place. ”
What is stolen is fragrant.
As for whether to bring money or not, this is simple, the customers who come to the door are living nearby, and how much time can be used to go home.
After listening to her son's explanation, Xu Lin smacked her tongue.
It turns out that a small supermarket discount strategy can hide so many twists and turns.
Then she said bitterly: "But this battery car is too much, whose money is not money." ”
This time, without waiting for Xiao Feifei to speak, Lao Xiao smiled beside him: "I can't bear the child to trap the wolf, if you want to make money, you must first be willing to spend money." ”
That's it.
And when you spend money, you have to smash the discount clearly, electric cars, cooking oil, and rice cookers are sent directly, without a little routine.
You recharge, I'll give it.
More than ten years later, supermarket membership activities are frequent, and there are even seemingly exciting offers of 'recharge 500 get 500 free', but in fact, there is no sincerity.
As a consumer, when encountering such an activity, do you dare to recharge directly?
It's a normal person who can tell it, and there is definitely a routine in 'charge 500 get 500 free'.
It is precisely because Extraordinary Supermarket does not play tricks and delivers things directly, which is why it can cause such a big sensation.
Xu Lin sighed.
She understands the reason, but when she really spends money, who doesn't feel distressed.
"Old Xiao, extraordinary. ”
At this time, Zhao Bing squeezed in from a bunch of people outside, and said happily: "The effect of this flyer is really good, the shop here in our old street has never been so lively." Not only your house, but even my electric car shop and Chen Lili's hairdressing shop have a lot of people. ”
Xiao Feifei smiled: "It seems that Uncle Zhao's business is good today, how is the distribution of leaflets." ”
"It is estimated that it will take two days to send it, Lao Xu's store is closed, and he is working overtime to print leaflets. ”
After Zhao Bing finished speaking, he tentatively discussed: "Extraordinary, I see that people from outside are all inquiring about the battery car." Or I will find a worker to move the battery car out as it did that day and make a show at the door of the supermarket. ”
As long as the electric car is put out, the effect is absolutely nothing.
It can also play a role in warm-up.
Now the traffic of Extraordinary Supermarket has increased significantly, which shows that Xiao Feifei's strategy is very effective, and Zhao Bing is obviously starting to be more motivated and enthusiastic than before.
"The battery car is indeed going to be moved out, but it's not time yet. ”
Xiao Feifei shook his head and said, "Uncle Zhao, you asked the hired workers to distribute leaflets, and when you went out to distribute leaflets recently, pay more attention to the movements of Hualian." ”
Pay attention to the movements of Hualian?
Zhao Bing was stunned when he heard it, and even Xu Lin and Xiao Hengsheng looked over.
"What do you mean, extraordinary, you mean ......"
Xiao Hengsheng hesitated: "Hualian will also engage in promotions?"
The answer is not to be thought of, definitely.
The Hualian opened last month, and it has just gained a foothold in the neighborhood, and it is the time to harvest a regular source of customers.
With such a big move in Extraordinary Supermarket, it is impossible for Hualian not to give a coping strategy.
Xu Lin was a little anxious: "Then, what can we do, if we are against Hualian, we must be the ones who suffer." ”
"Mom, in daily life, being kind to others and making money is the way to get along. But it is not possible to do business, because peers themselves are enemies. The source of customers is so small, if you snatch it, I can only close the door. ”
Xiao Feifei said with a smile: "No matter how strong Hualian is, it is nothing more than a peer supermarket, so you don't have to be afraid of offending them." ”
Moreover, if the business is weak, it can only be swallowed up by the opponent.
If you are a little stronger, you will make the other party pay attention and be jealous.
As Xiao Feifei expected, Hualian responded the next day.
"For 8.30, 8.31 and 9.1 days, Hualian Supermarket will enjoy a 10% discount if you shop more than 200. ”
On this day, it happened to be stuck during the event of the Extraordinary Supermarket.
When Zhao Bing came to the door again with this news, Xiao Fei's eyes were full of admiration: "Extraordinary, how should we deal with it?"
The son of the old Xiao family is really amazing, and he is like a god.
Obviously, it was just a promotional promotion for two supermarkets, but when it was operated by Xiao Feifei like this, it was like two armies fighting.
Xiao Feifei was calm as usual, and said with a smile: "Uncle Zhao, then it's hard for you, move your electric car out again, and next, we have to teach Hualian a good lesson." ”
Look at this confidence, it's really enough.
Zhao Bing couldn't admire Xiao Feifei, and was infected by his confidence, so he didn't panic at all, but said excitedly: "Well, extraordinary, I'll arrange someone to move it immediately." ”
So, on the day of 8.29, there was a sensational scene at the door of the extraordinary supermarket.
Fifty brand-new electric cars occupy a large open space.
In addition, there are cooking oil, rice cookers, four-piece sets, umbrellas, and other prizes piled up like a 'hill'.
The shock of these things is indescribable.
A large number of people came to watch at the entrance of the supermarket, blocking the old street.
At the same time, several theories began to circulate among the crowd.
"This discount activity of Extraordinary Supermarket is really affordable, and the electric car is absolutely free of charge. ”
"Didn't you see that Hualian Supermarket was scared, and deliberately rushed to contradict Extraordinary Supermarket on the same day. ”
"But Hualian's discount is not good, and it doesn't give away. ”
"Just now I compared the prices of the two things in Extraordinary Supermarket and Hualian, and found that the products of Extraordinary Supermarket are correspondingly cheaper. ”
"Let's hurry up early tomorrow and try to grab the electric car. ”
In the supermarket, Xiao Feifei looked at the lively scene outside and smiled.
In the past month, Hualian Supermarket has carried out large-scale activities, and once wanted to squeeze out the extraordinary supermarket.
Now, he wants to treat others in the same way, step on Hualian, and bring back all the lost customers!