"As long as you catch a brother and a sister, listed companies can easily skyrocket by billions!"

Ding Wei sighed: "The previous one who bought bedding once again ushered in the one-word limit, since announcing the cooperation with Wei Ya, the original unknown transparency, instantly like riding on a rocket......"

"Ninety-eight up-limit boards!"

"The market value directly doubled!"

Shen Feng snorted coldly, it was already very magical to sell goods at every turn in live broadcasts, but I didn't expect it to be even more incredible to bring shares?

What cats and dogs, the stock price is going up?

Let the hard-working industrialists be embarrassed!

As soon as the chicken dog rose, the stock price soared, and the shareholders were happy. Even the chairman's former ex-wife began to reduce her holdings frantically, and she cashed out more than 100 million!"

"The first few golden words ham was also stained with the light of the live broadcast, and the high-profile strategic cooperation with Luo Pang was the second largest increase, and he easily earned more than 500 million. ”

This kind of thing exists and is reasonable, and the capital market is originally only listening to stories, and the more bizarre the better.

Now if you want to be hot, you have to rub hot spots, up to celebrities, down to Internet celebrity anchors, Saturday, who was once known as the king of shoes, because of the shit luck invested in Li Ziqi's team, who cares about the 267 price limit?

"Hey, this generation of young people is too difficult to do!"

Ding Wei couldn't help but complain: "The Z era is the eternal topic of all brand marketing, even the top international brands have to do everything possible to capture the hearts of young people, but unfortunately overturns abound." ”

Shen Feng pursed his lips, nonsense, what do you think Lao Tzu has worked so hard to make hipsters?

Whether or not this group of young people can be "managed" will even affect the future survival of consumer brands.

"Fresh invited Wang Yuan as a spokesperson, ArmaniExchange invited Ouyang Nana, Prada invited Cai Xukun, and Shu Uemura invited Wang Yibo as a brand ambassador......"

Almost every "Generation Z" traffic star has at least one international celebrity endorsement in his hand. ”

Ding Wei analyzed: "Even the most calm century-old luxury cars can't sit still, BMW chose 19-year-old Yi Yang Qianxi to be the spokesperson, and Kimura Mitsuki, who was born in 03, appeared on the cover of "Harper's Bazaar". ”

"Wang Junkai will soon become the spokesperson of Lexus......"

Shen Feng suddenly remembered something, and couldn't help laughing: "The old horse seems to have overturned last month at Station B trying to pretend to be forced?"

"Alibaba's official account released a message from Jack Ma on the Orange Dot Charity Award on Station B, and the title seems to be "Business itself is the biggest public welfare"?

Ding Wei said disdainfully: "As a result, the street was scolded, and Ma's father's serious taste completely annoyed those ancestors, and the result was ......."

"Deleted before twenty-four!"

Shen Feng laughed, he deserved it!

"There are more and more such things, what LV's live broadcast debut overturned, McDonald's B station live overturned, Heytea Durex cross-border controversy, KFC Mother's Day marketing controversy ......"

"Especially at station B, the ancestors don't care if you are a bullshit international brand, as long as you don't like it, just scold it!"

What is Bilibili?

This is a question that Shen Feng has been studying.

To answer questions to become members, full of spoof spirit, high-quality videos, a large number of user participation, against hard commercial implantation......

Everything proves that this group of Gen Z is different.

In my opinion, it is normal to be scolded, as long as you are willing to pull down your face and kneel and lick, the effect is better.

DingTalk to find out!

Check out the big bowl of wide noodles!

Although Hou Lang was also scolded,

But isn't it broken?

"Do you know who is the spokesperson for Victoria's Secret's latest signing?"

Ding Wei teased: "Sister Dongyu, the double actress!"

Shen Feng was stunned, is it really fake?

The airport can also endorse Victoria's Secret!

"There's no way, even if the supermodel can't bring the goods in the past two years, especially the young people, they don't have dicks at all. ”

"I can only take the risk of reinterpreting sexiness with a neutral style, although there are many people who scold, but after all, it attracts attention, right?"

Shen Feng sighed, he has the most say in this point, the hipsters have reached a certain bottleneck, and the next stage must cross the border to find a new breakthrough point.

If the post-70s and post-80s generations are the generation that educates wealth and peace under the red flag, then the post-95s and even post-00s are like the second generation of the rich.

Living in the Internet era and catching up with the era of rapid economic development, there are more opportunities to develop diversified interests and hobbies, and they also have a more abundant desire for social expression and self-confidence.

Does the brand want these rich second generations to appreciate and love?

It's very rare!

All in all, this generation of young people is not easy to fool, they have independent judgment on marketing messages and have a unique view of the world.

It is difficult for brands to brainwash by throwing money and bombarding indiscriminately as before.

can only follow their cool point.

The direct challenge to traditional marketing brought by the diversity of interests and the gathering of circles is that it is difficult to attract the attention of the new generation of young people with unified materials and delivery.

The conversion rate of high-rise marketing is getting lower and lower, coupled with media fragmentation, users will pay more attention to the interest information with a high TGI index, and the customization of thousands of people is the key.

Thinking of this, Shen Feng advised: "Every time you sort out the latest developments for Lao Song, especially brand promotion and cross-border successful cases, I will ask her to study more." ”

"Understood!" Ding Wei assured: "There are a few public accounts that have done well recently, and they are all very thoughtful post-95 generations, so I will pay more attention to them." ”

"If you have any ideas, you can put them directly to the hipsters!" Shen Feng encouraged: "Wanli Media is not only a publicity channel, but also the most sensitive information tentacles of the group, whether it is luxury time or true taste, especially the hipsters who are at the forefront of the forefront, as long as they have good suggestions......

Shen Feng said firmly: "Do it directly!"

Ding Wei was instantly full of chicken blood, and it was refreshing to get the boss's approval!

After Ding Yatou left, Shen Feng fell into deep thought, in front of this generation of young people are countless brands and products, any consumer desire can be solved anytime and anywhere, they are in front of a bunch of high-quality products, the importance of the brand's visual experience and emotional experience is the killer feature.

The first is the aesthetic ability of the brand, and the second is the insight of the consumer.

Look at Li Ning, who has been scolded for many years, but once he had an epiphany, he turned into a serf and sang.

First of all, to make a breakthrough in product design, it is very in line with the aesthetics of young people's trendy clothing series, which is an aesthetic ability.

More importantly, we have insight into the self-confident rise of national culture, firmly grasp the Chinese elements, and respond to the sense of national belonging in terms of value.

Wear Li-Ning,

So patriotic!