"The old godmother was sued by Tencent?"

As soon as she arrived at the company the next day, Ding Wei came running around and said with a smile: "Penguin said that the old godmother owes more than 10 million advertising fees!"

Shen Feng is also drunk, didn't he say that he would not go on the market and not advertise?

"Don't get me wrong, it's really not the old godmother's fault. Ding Wei explained: "A hot sauce boss, an Internet giant, two companies that can't fight suddenly have a dispute, and the onlookers thought that Tencent Canteen had ordered hot sauce at first, but Lao Gan Ma didn't deliver it!"

Shen Feng burst out laughing.

Penguin said that in April this year, the QQ Speed Racer Game S-League Spring Tournament opened, and Lao Gan Ma became the latest industry partner of the S-League. But after the promotion is completed, there is no payment?"

"It wasn't until this morning that the old godmother officially responded: I haven't cooperated at all!"

Shen Feng was stunned, what the hell is this?

To say that advertising has never been a transparent industry, even Party B, which has been rooted in the market for many years, may step on the thunder, among which being refused to pay the balance by Party A is the most typical case.

You may refuse to pay the remaining amount due to budget adjustments, plan changes, or simply dissatisfaction with results.

Don't think that giants are elegant and easy-going, you really want to meet shameless ......

Don't even dare to expose it!

"Isn't the old godmother dissatisfied with the promotion effect?" Shen Feng was the first to flash this thought, but the penguin is the king of traffic, even if the two well-known brands are not satisfied with the effect, they will choose a more leeway way, and both sides will take a step back and discuss follow-up matters.

For example, in a variety show last year, because the broadcast effect did not meet expectations, the platform compensated other advertising resources in order to appease the brand, and the brand side would also compromise with the trend and would not have too stiff a relationship with the platform.

This is the basic cultivation of doing business, right?

Directly tear the face?

"It can't be that he was deceived, right?" Shen Feng guessed a result, although it was a little incredible, but ......

"You Shengming!" Ding Wei gave a thumbs up and said with a smile: "I was really deceived." ”

Shen Feng was stunned for a few seconds, and suddenly laughed, Ya's trillion-dollar giant actually capsized in the gutter?

Good guys, where are the risk control and legal affairs that are raised for billions every year?

"It is claimed that three people forged the official seal of the old godmother and pretended to be a contract signed by the staff, so I wondered......"

"Such a low-level means are dignified, and Tencent didn't see it?"

Shen Feng waved his hand, knowing what it means to be dark under the lamp?

Suddenly, an industry giant that does not go public and does not advertise takes the initiative to come to the door to ask for cooperation......

Who would have thought that it would turn out to be a liar?

"I really don't understand why scammers would choose to sponsor e-sports for such a nonsensical reason, what is a picture of selling hot sauce?"

Shen Feng picked up the teacup and wrote lightly: "Have you ever heard of the old godfather?"

"What?" Ding Wei said confusedly, "Whose father?"

"Old godfather!" Shen Feng scolded with a smile: "Another hot sauce brand, known as Lao Gan Ma's strongest rival!"

"Ten years ago, people had already spent money to sponsor e-sports, and FTD won the SMM championship that year, which was also the first world-class championship for a domestic team. ”

"The old godfather directly named it and changed it to LGD!"

Shen Feng took a sip of tea and said slowly: "After the old godfather, the Internet celebrity hot sauce Hubang hot sauce also cooperated with NetEase Games, what "Far Island Pioneer", "End Battlefield" and other mobile games crossed. ”

"I've heard that Far Island Pioneer players can use the spray paint and avatar frames limited to Hubang Hot Sauce. And "End Battlefield" participation in the event will have a chance to get a Hubang hot sauce limited mall gift box. ”

"I see!" Ding Wei suddenly realized: "It's really high." ”

"It's no wonder that the big penguin is angry, and the official Weibo has attracted 170 million attention to the old godmother, and it also holds the golden sign of the annual partner......"

"I've specifically checked, do many scenes of the QQ Speed Game have the image of the old godmother exposed, and even log in to receive the exclusive set of the old godmother......"

"With so much blood, who is not in a hurry?"

Shen Feng laughed, for so many years, penguins have been playing hooligans, and today's retribution is coming?

Therefore, scammers are very powerful, as young people become the main consumers, youth has gradually become a hidden pain for every old brand, and Lao Gan Ma is no exception.

In recent years, the old godmother, who claims to have never advertised, has secretly started cross-border cooperation: what appeared at New York Fashion Week ...... "Men's Wear" co-branded ...... Launched trendy TVC......

All of them are stepping on the forefront of the trend, hoping to reverse the outdated image of the past.

In the past, hot sauce was used as a seasoning product, and the channels to contact users were often offline supermarkets, and Lao Gan Ma is undoubtedly the king of this era.

However, with the change of the consumption mode of young users, the way to reach the consumer group has also changed, and the newly rising hot sauce brands have gradually found their own channels and marketing methods.

Take a look at other people's fans, directly form a price separation with the market of about 10 yuan controlled by the old godmother at a price of about 30, and quickly form a popularity among young users with the help of Lin Yilun's star connections and the word of mouth of celebrities in the circle.

Now I'm playing live again, and I'm forcing six.

Hubang is more ruthless, directly occupying the takeaway channel, and through cooperation with merchants and platforms, it has launched ternary mini packaging to occupy the minds of young consumers.

Who makes the family hungry behind it!

In the face of the attack of new hot sauce, Lao Gan Ma's market share is not as unbeatable as her fame, and last year, in the TOP10 sales of chili sauce on the Tmall platform, Lao Gan Ma was not even on the list?

Especially when Tao Huabi retires, how can a younger son go all the way to the black?

It is necessary to find new channels to reach young users, and compared to cross-border marketing, which is too broad for the audience, the esports channel is undoubtedly more accurate and allows brands to have a direct dialogue with consumers.

Through the binding with the game, it creates a younger brand image among the user groups in the e-sports circle.

Ding Wei complained: "Take 10,000 steps back and say, even if you meet a liar, Tencent legal affairs won't even verify the official seal?"

Shen Feng shook his head, signing a contract without verifying the authenticity of the official seal is actually a transaction practice. On the one hand, although the official seal is kept in the market supervision bureau, in the internal file, it can only be inquired by a lawyer, and some local market supervision bureaus may not necessarily check it.

After signing a contract, you have to ask a lawyer to go to the industrial and commercial bureau to verify the official seal, which is too expensive.

On the other hand, privately engraving or forging official seals is suspected of a criminal offense, and there is evidence left, the public security is very easy to solve the case, and there is a high probability that you will go to prison for doing this, and the cost of committing a traitor is too high.

As long as the old godmother finds that someone has forged her official seal, she will immediately report the case, and solve the case in less than two days, who would have thought that someone would dare to take risks?

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