227. Zhou Fangyuan's IP linkage plan

"Third brother, don't underestimate comics, comics are done well, and there is a lot to be done, and comics can be combined with many things, if they are done well, this is a big industry, and even games can be linked. ”

Zhou Fangyuan said with a smile.

The third brother looked at Zhou Fangyuan and shook his head gently.

"I don't understand. ”

"You'll understand when I say it......"

Zhou Fangyuan jumped down from the table, stretched out his hand and pushed the third brother to the side, then took out a pile of white paper from his desk drawer, then picked up a pencil from the table, and wrote the word "comics" on the white paper.

"That's what I'm going to do now, and the game ......"

He then wrote the word "game" in the bottom left of the comic and connected the two with a two-way arrow.

"A good game can transform the plot into a comic, and a good-looking comic can also be adapted into a game, can you understand this?"

"Well, I can probably understand. ”

The third brother thought about it with a cigarette in his mouth, and couldn't help but nodded.

"Then is it that simple? Third brother, I'll add one more thing now......

Zhou Fangyuan continued to write, and wrote the word "" in the third position.

“?”

The third brother blinked and looked up at Zhou Fangyuan.

"Yes, yes. Third brother, I won't talk about anything else, just say that our most famous in China, Journey to the West and Water Margin, think about it, do these two have the potential to be transformed into games? At the same time, if there are excellent cartoonists who draw them into comics, do you think anyone will read them?"

Zhou Fangyuan looked at the third brother with a smile.

After all, words and pictures are different, and pictures can give people a stronger sense of intuitiveness, especially for people who don't like to read words and young people...... But is this really possible? This neon man can't understand the deeper meaning of our Chinese literature. ”

The third brother nodded, but shook his head again and asked suspiciously.

"Third brother, you're wrong to say that, if you have time, I recommend you take a look at the comics of the Water Margin created by the neon cartoonist Yokoyama Guanghui, I won't talk about the drawing skills, but this person's understanding of Chinese culture is very good, and the Water Margin he created is very in line with the artistic conception of the inside. So I have always felt that it is not that foreigners can't understand the Chinese culture, but that they don't bother to understand it at all, and we are also used to the difference between Eastern and Western civilizations, and will subconsciously find a reason to excuse them. If you are a Westerner, it may be really difficult to understand these things in a short period of time, but Neon is different, they have been vassals of China since ancient times, and their culture has evolved from Chinese culture. ”

Zhou Fangyuan pointed to the paper with a pen and said softly.

"Well, if you want to say that, okay, I agree with you, then you mean, you want this neon man to draw the four famous books of our country into comics? ”

The third brother continued to nod.

"Of course it's no problem to do this, but third brother, you also underestimate me, let me tell you, my plan is more than that. ”

Zhou Fangyuan smiled, and under "Comics", "Games", and the fourth point, the words "film and television drama" were written.

"You must have watched the CCTV version of Water Margin last year, as well as the 86 version of Journey to the West, the 87 version of Dream of Red Mansions, the third brother, it is nothing new to change film and television dramas, and there is a precedent for changing comics, and now that the Internet has begun to develop, the game industry will rise, so it is natural to revise the game.

So now you look at ......"

Zhou Fangyuan said, connecting the four points with two-way arrows.

"Change comics, games, film and television dramas, then the other three are the same, adapt each other, and cooperate with each other......" In the end, Zhou Fangyuan used a big circle to encircle these four, "Can you imagine what kind of situation this will be?"

Hiss –

The third brother looked at the words on the white paper, and his face finally showed a look of emotion.

"Fatty, how do you look like this head melon seed? ”

I don't know how many times the third brother has expressed similar feelings.

"However, if we do it according to your ideas, we can't use much, just a few copies when it's full, and what about when you're done?"

"Of course I already have an idea, third brother, in fact, in addition to the four famous novels, first of all, all martial arts can be adapted, as long as you buy the copyright. And online copyright is a new thing, if we make a move now, I believe there will be basically no competitors, but this is just the beginning, the next ......"

Zhou Fangyuan lifted the pen and wrote four big characters next to "".

"Network?"

The third brother was really a little surprised at this moment.

"Yes, the Internet, the third brother, all the previous carriers are physical books. Either directly publish a single book, or serialize in magazines, the cost is high, the publicity speed is slow, and the author's writing ability is required to be high, so why don't we jump out of this circle, directly use the Internet as a carrier, and use the mature station as a tool to encourage creation?

In our country, there has never been a shortage of excellent authors, but many people are limited by various reasons and cannot give full play to their talents. Then let's find another way and give these people a platform.

What is the Internet, a big network that connects the whole world. Published on the Internet, first of all, it is very time-sensitive, you publish it here, and after a minute, netizens across the country can see it. And it's easier to promote, don't forget, we have an Internet café management system and QQ, as long as a little linkage, it is definitely not too simple to promote a website or a single book.

Finally, there is the issue of cost. Traditional paper media needs to be printed, stapled, transported, and a complete sales channel needs to be established. But when it comes to us, these things are not needed, we only need to get an automatic typesetting function, no binding, no transportation, and no special channels are established, anyone can directly read books on the Internet, anytime and anywhere, in this way, there is no material?

Think about it, a writing platform with no threshold and no cost, and it is also oriented to the whole country, how many people do you think this will attract who are interested in a writing career? As long as we give a reasonable remuneration, we don't have to worry about no one coming to write. As long as one percent of people are successful, we have access to a steady stream of adaptations.

And there is another advantage to this, that is, all the readers on the Internet, they have actually accepted the way of online promotion, we can adapt them, and guide them to comics and games, if this is not enjoyable, then film and television dramas will be their last choice. ”

Zhou Fangyuan said with a smile.

The third brother was completely stunned, and he didn't know what to say in his head.

But Zhou Fangyuan was not ready to let him go like this, I saw Zhou Fangyuan continue to pick up the pen and write four more words under the film and television drama.

"See, video site?"

"Not bad, third brother, video site. If you can transmit text, pictures, and even game data on the Internet, it is not difficult to transmit video data.

The problem with film and television dramas has always been the big TV station system, they produce and sell themselves, and it is difficult for outsiders to intervene. Although the relevant policies have been liberalized a lot in recent years, there is still a long way to go before the separation of production and broadcasting can be fully realized. At this point, we can still make a fuss on the Internet, we can make video websites, all our episodes can be played on our own websites, we can charge advertising fees, we can charge membership fees, in short, there is too much space for operation.

And we can also think of comic websites, which are also detached from paper comics, and provide readers with a new way to watch on the Internet, of course, paper comic books and physical books cannot be discarded, but we can do both, in short, third brother, this is a very large industry, and even ten or eight companies cannot eat all such a market, so now, can you understand my thoughts?"

Zhou Fangyuan's plan is very big, he has never said it before, but he feels that there is no need to say it all. But today he was a little happy, the third brother and Zhang Bing delivered him good news at the same time, it can be said that the layout he needs has basically been completed, and he can't help but say more when he is excited.

And the third brother was shocked, he never thought that Zhou Fangyuan had such a huge plan.

He looked at Zhou Fangyuan in a daze, "After listening to you, I'm even more confused......

"Haha, third brother, be confused, in short, you just need to know, every move of mine is not untargeted, this neon man is just the beginning, and then I will ask Zhang Bing to find more neon cartoonists for me, and not only that, when the time is ripe, I will also open my own comic training school, even a training school, a game training school. In short, we have a lot of resources, outstanding people, and countless talents. I don't believe that the comic industry that he can develop with neon can't develop in our China.

They have relied on the power of the whole country to get to where they are today, and I think we may not even need to make a lot of money from the country, but we can do all this on our own.

When the linkage of comics, games, and film and television dramas takes shape, third brother, we will be the largest IP developer in Huaxia, not only self-produced and self-sold, but we can even attract countless foreign resources to take the initiative to invest in Chengcheng, imagine that in such a huge market as Huaxia, what kind of glory will we usher in at that time?"

Zhou Fangyuan said in seductive language.

In fact, there is no need for him to say it, the third brother has long been shocked by his plan, and in addition to the shock, the third brother is already full of expectations for the future, obviously older than Zhou Fangyuan, but at this moment, the third brother is excited, his face is flushed, and he looks like he can't help himself.