When Zhou Fangyuan woke up the next day, it took a lot of effort to get out of bed, and behind him, two celebrities who were well-known in the outside world, one was still asleep, and the other had just woken up.

Zhou Fangyuan didn't talk to them too much, because there was no need, this was a transaction, if the other party wanted to get some of the resources in Zhou Fangyuan's hands, then he had to pay a certain price, otherwise the resources were limited, why should Zhou Fangyuan's resources be given to someone? It's like a star acting in TV and movies, especially when he hasn't become famous, if he wants to get a chance and wants to get resources, what should he do? Accept the unspoken rules of the entertainment industry.

The unspoken rules are real, and this circle is really chaotic, which no one can deny. There aren't many ways to avoid all this, especially for newcomers. Either the family is particularly rich and powerful, and there is no need to exchange meetings, or others dare not have a set of unspoken rules, which is a way. Either you really have noble people to help, and people are optimistic about you, and you can get ahead. Otherwise, without the above prerequisites, you will venture into this circle and want to become a star, want to be famous, want to make money, and want to be glamorous...... Then you have to accept the dirty and dark things behind your back.

Zhou Fangyuan from the bottom of his heart, he actually didn't have much interest in this set of things, but now that he is a vested interest and one of the rule-makers, he can enjoy all this, and he will not refuse. Of course, although it is an exchange in Vanity Fair, there is a limit, for example, Weibo cannot put all the popularity on this kind of thing.

There is a special hot list on the homepage of Weibo, there are twelve popular Weibo on it, which are changed once a week on average, Zhou Fangyuan can take out half of it for various transactions, not only last night's this, but also buy the popular ones, he also accepts them. Secondly, after each user opens the homepage of Weibo, in the main part of the page, some real-time popular Weibo will be randomly refreshed, which is also a little tricky, for example, the background thinks that some Weibo will be put into the real-time popularity. Regardless of whether it is really popular or not, as long as it is here, Weibo officials can turn it into a hit, at least for a period of time, so there is no mistake in calling it real-time hot.

In conclusion, the company's profitability is important, but the company's reputation is also important. This kind of small action in private can sit, but not too much, such as a certain time in a period of time to engage in bidding ranking is very problematic, a user searches for a keyword, the search results on the first page are all advertisements, more importantly, the company has almost no review of these ads, resulting in a lot of users who trust this website very much, because they trust the website, so they subconsciously trust the search results, and then credulously believe the advertising content, causing the user's own losses.

Although this trick is good for the site, at least they have a good profit effect, but it is a blow to the reputation of the site, not only has it been criticized for a long time, but also has been doubted by netizens for a long time. Of course, the situation has improved in the later stage, and one step of stupidity will not make such a large company finish the battle, but the invisible loss is really huge, so that it will take many years to repay it little by little.

Considering this problem, Zhou Fangyuan resolutely disagrees with the hot search to completely turn the hot search into a bidding list, without that need, it is indeed difficult for Weibo to make a profit, especially looking at today's Internet market, when the number of users itself is not enough, it is very difficult to make a profit. But it doesn't matter, Weibo itself is going to continue to raise funds and finally go public, and the process of financing is actually a process of constantly absorbing funds and constantly burning money. Not only that, but part of the bidding can also make up for the consumption of the website itself to some extent. And in order to further satisfy the website's own marketing status, Zhou Fangyuan had actually arranged a secret job when Weibo had just started development.

When Weibo continues to be developed, this work is also progressing steadily, and now Weibo has become popular, but to be honest, there is still a little bit of a problem with user stickiness. So in order to get it in one step, Zhou Fangyuan took out this secret project.

"Happy Farm - 7 days left until the countdown to launch!"

When there was such a picture advertisement on the homepage of Weibo, all Internet people were a little at a loss.

Happy Farm? What is this? Why have I never heard of it before? Is it just an advertisement? Or is this another new product of Yuanfang Group? Yuanfang Group has conquered the city in the domestic Internet circle, and has set foot in many fields at the same time, which has made many people dissatisfied. As soon as Weibo came out, it also began to occupy a large market in the social field, which has made more people unhappy, possibly including Xiao Ma. Now not only does it not mean to stop, but it is another new product launch, many people are thinking, Zhou Fangyuan is crazy? He is not worried about Waterloo after the new product is launched?

The market capacity is limited, and although this cake is still expanding, the speed at which the cake expands is obviously not as fast as Zhou Fangyuan's knife. He cut the cake piece by piece, completely ignoring the reactions of other peers, not to mention this, one new product after another, it is very likely to cause competition within the Yuanfang Group, and even lead to vicious competition, which is not good, does Zhou Fangyuan not consider this aspect of the problem?

To be honest, Zhou Fangyuan really thought about it, but at the same time, he didn't think too much about it, because he was sure of this matter, at least so far, his companies have rarely competed with each other, and as for malicious competition, it is even more impossible. And as long as the hand comes back from the afterlife, you may not forget this game called Happy Farm, and you will know that this game will not have any impact on the distant game.

Because this is a browser game, it takes up a fragment of the player's time, which is fundamentally different from the terminal game.

Seven days have passed in a flash, these seven days, maybe netizens are most concerned about this happy farm, after all, it is produced by the distant group, although it looks like Weibo made it out of itself, and the distant game is not a system, but everyone has been very trusting in the distant game in recent years, and even with the distant group is also very trusting, then the distant Weibo, which also belongs to the company of the distant group, they made a game by themselves, and the player has reason to believe that the level of this game is good, otherwise it will not be launched in a grand manner。

It's just that I'm worried, because there was only one web ad before, and after clicking on it, there was only one big button inside, and the pictures behind were all illusory, even if I couldn't see what it looked like behind it, no matter how sharp my eyes were.

But fortunately, the waiting days were only seven days, and after seven days, netizens opened Weibo again, and the advertising column on it had changed.

"Start your own farm. ”

Then after clicking on it, the word reservation is gone, and those blurred scenes are gone, replaced by a green farmland after a short load.

Green farmland, blue streams, a small house full of Nordic style, and a small dog roaming back and forth near the farmland. A melodious pastoral music sounds, which seems to transport the player to a real farm.

A beginner's tutorial pops up, which teaches novice users how to do this, how to reclaim the land, how to plant seeds, and how to fertilize, water, and remove insects...... Once you've done that, just wait for the harvest. The system initially automatically feeds five packs, each of which can be planted for fifteen minutes. However, in the beginner tutorial, you don't need to use your own fertilizer, after harvesting, these crops can be sold, and then use the money to buy new seeds, and there is experience to be gained at the time of harvest, which can be used to upgrade. The higher the level, the more land you can plant, the more land, the more you plant, the higher the income.

It can be said that this is a very, very simple little game, so simple that even Plants vs. Zombies can be completely exploded in terms of game difficulty, but it is such a simple game that can be played without even using your brain, but it has swept the Internet in the original time and space, attracting hundreds of millions of people to steal vegetables.

So how did it succeed?

Zhou Fangyuan has seen a lot of analyses before, and it is probably inseparable from these reasons.

First of all, it is a small game, it is not a terminal game, it does not need to occupy a lot of memory and hard disk of the computer, and it can be played anytime and anywhere as long as there is a computer, which is very convenient.

Secondly, it makes more use of fragmented time, that is, ordinary people will not use it, those fragmented time, such as after a long time of work and study, many people will take a break. But this little time to rest is not enough to do anything, watching movies and TV series, you can't finish watching a single episode, and doing other things is roughly the same, because the time is too short, and it is fragmented, so it is called fragmented time, which is not suitable for long-term activities. But stealing vegetables is different, you can go up anytime, anywhere, take a look, take a walk, and then secretly collect the vegetables, and it doesn't take a few minutes before and after.

Third, Zhou Fangyuan didn't quite approve of it, but it is said that there were a lot of such voices on the Internet at that time, and the specific statement is that this game reflects the inferior nature of human beings to some extent. People always like to get something for nothing, from ancient times to the present, whether it is at home or abroad, of course, not all, but most people, if they can enjoy everything without labor, then I believe that the vast majority of people will choose this kind of life. Of course, the game of stealing vegetables can't do this, but it can satisfy people's psychology to some extent.

Watching the vegetables that others had worked so hard to grow, before he could take them away, he stole a wave first, of course, but the inner satisfaction was real. And in reality, stealing things is a method, but on the Internet, well, to be precise, in this game, stealing vegetables is not illegal, because this is one of the rules of the game, so this satisfies the similar psychology of many people.

Of course, this is the content of an analysis post that Zhou Fangyuan has read, and he himself doesn't think so. He feels that the real success of this game is the use of fragmented time on the one hand, and the strong interactivity on the other, the Internet has been evolving since its inception, and the enduring content of it is social. The Internet has connected the whole world, and it is more convenient than mobile phones than letters and any other type of communication, and this incredibly powerful social function is difficult to replace by any other way. And human beings are animals that need to socialize, so all kinds of online dating software and social software have always emerged in an endless stream and have never disappeared.

Farm games have satisfied a very strong social attribute, and in these years, the optional content on the Internet is far from being compared with later generations. It's like if you grew up eating only cucumbers, and suddenly you eat a bite of meat, you think it's the most delicious thing in the world, but if you eat meat every day? The same is true for games.,Later games.,There are really too many optional content and types.,So farm games must only be a smash hit.,After this time period.,It's slowly not going to work.。 But what Zhou Fangyuan wants is this period of time, he wants to rely on this game to completely lay a solid foundation for Weibo, and at the same time provide a good profit point for Weibo.

In fact, if the employees of Weibo are smart enough, they should be able to think of more, in terms of terminal games, distant games are the best, and even mobile games in the future, distant game companies will not let go. But what about browser games? Far away games have never been involved, and no one has ever thought about it. Therefore, Zhou Fangyuan provided for Weibo, not so much a simple profit point, but a profit model, web games, even in the era of smart phones, are definitely promising, after all, even if mobile games are very, very convenient, but one needs to download the client, one does not, the two are compared, or the latter is more convenient.

Of course, that's all for later, Weibo's performance is very good now, so even if they don't follow the trend to develop the field of web games, Zhou Fangyuan won't say anything, at most he is a little disappointed, but he will definitely not continue to give them directions. How the following companies develop is their own business, if they do not develop well when the general direction has been determined, Zhou Fangyuan will directly dismiss the CEO of the company, the capable live there, and the incompetent get out, it's that simple.

On the Internet, once the farm game was launched, it became popular almost instantly. How popular is it? Okay? There is no need to do anything in the background, and the real-time hot ones are almost all pictures of various farms. Especially those celebrities, they are the trendsetters, the makers, and the biggest followers, now the farm is on fire, countless people are addicted to such a humble game, and the stars are certainly not exempt from vulgarity, one by one, all of them have joined the army of stealing vegetables.

。 m.