When I proposed to change the name of the bar to "Fifth Season", the crowd was confused, and finally Munn asked me, "Jiaming, does this fifth season have any special meaning?"

"Traditional bars are all about excitement and popularity as selling points to attract consumers, of course, the pursuit of bars is excitement and popularity, which is also the most important factor in stimulating consumption desire...... However, it cannot be ruled out that there are a very small number of people who are looking for a quiet and natural bar consumption environment, such as these customers who come today. ”

Lu Yu and Meng En nodded at the same time, while Zhang Rixuan just looked at me calmly, obviously what I wanted to express was within her expectations.

And I said, " For example, if there are 100,000 consumers in Suzhou City who will go to the bar for consumption, even if we divide it in a ratio of 100 to 1, there are enough 1000 people who will tend to go to the literary bar for consumption, if we cater to the consumption needs of this part of the people for transformation, even if there are only 1000 people, it is enough to feed a bar, of course, in reality, it will definitely not be a 100 to 1 ratio, and there will be only 1000 consumers with literary and artistic consumption needs, so after we accurately locate the characteristics of the bar, you can infinitely ignore the poor market environment of the entire commercial street, because once word-of-mouth communication is formed, consumers with strong consumer demand will take the initiative to find it. ”

Meng En and Lu Yu showed thoughtful expressions at the same time, and this time it was Lu Yu who asked me a question: "There is also a literary bar in Suzhou that you mentioned, but the business is not very good!"

I nodded and said: "I know that bar, although it is a literary bar, but there is no clear theme, and the consumption environment of the whole bar cannot keep up with the industry level, which will also reduce the consumption desire of consumers, and our bar, the consumption environment is on the upper side of the bar, which has laid a good foundation for marketing." ”

"I agree with that, but how are you going to position our bar as a theme?"

I thought for a moment and said, "Spring symbolizes vitality, summer symbolizes enthusiasm and vitality, autumn represents the happiness of twilight and the joy of harvest, and winter has the romance of snow and the purity of ice...... So is there a fifth season, which contains vitality, passion, happiness, harvest, romance, purity? If there is, then it will be the most beautiful season of life, and if not, we are dreaming and fantasizing in the bottom of our hearts...... And our "Fifth Season" themed bar was born out of such visions and fantasies...... Finally, it meets the consumption needs of some literary and artistic consumers. ”

After I finished speaking, Meng En and Lu Yu nodded at the same time, and even Zhang Rixuan nodded thoughtfully.

I continued: "I am going to divide the bar into four areas: spring, summer, autumn and winter, and then decorate it according to the most beautiful characteristics of the four seasons, such as the area that represents autumn, there will be ripe fruit trees, the embellishment of fallen leaves, the area that represents winter, there will be snow cover, ice crystalline...... Consumers are free to choose their favorite area for consumption. ”

"And what about the fifth season?" asked Munn with a puzzled look on his face again.

Zhang Rixuan, who had been silent, finally spoke on my behalf: "The whole bar is the fifth season, because it already contains the most beautiful scenery in spring, summer, autumn and winter." ”

After Zhang Rixuan's explanation, Meng En had a suddenly realized expression, and sighed for a long time: "Jiaming, you are really creative, at least this is a business theme that makes me happy, I like it very much." ”

I smiled and said, "You are a typical representative of literary and artistic consumers...... However, the real difficulty of marketing lies in the dissemination of bar information, although we know that there are many literary and artistic consumers, but they are scattered all over the place, and our limited funds are impossible to do covered advertising communication, and the word-of-mouth communication between consumers is too inefficient, and so on they spread, it is likely that our bar has closed down early because of lack of funds!"

After I finished speaking, Zhang Rixuan nodded and said: "Your analysis is very correct, the difficulty of marketing is here, if this bar is opened in the bar street that has formed a climate, the target users are relatively concentrated, and the word-of-mouth spread is also very fast, but in the new commercial street that has not formed a consumption atmosphere, it is not practical to rely on word-of-mouth communication!"

Munn said worriedly, "I finally saw some hope, and you two were cruelly extinguished again...... So what to do?"

I lit a cigarette, took a deep breath and finally said: "Only the cauldron is broken, we really don't have much time left, let's renovate the bar first, as for the information dissemination of the bar, I think about it while reforming." ”

Zhang Rixuan smiled at my statement and said: "Business operation is very courageous, in the case of no other way, breaking the kettle is the only option that can be chosen at present, I believe that since you can come up with a business theme like the fifth season, you will definitely be able to find a solution to the problem of disseminating information in the bar in the process of transformation...... Come on, Jiaming!"

Looking at Zhang Rixuan's trusting expression, my heart throbbed inexplicably, but there was a sense of manly satisfaction, which made me more confident, at this moment, I believe that I can rely on my own ability to overcome all difficulties to bring this bar back to life.

At this time, Zhang Rixuan unexpectedly took out the checkbook from his handbag, immediately filled out a check for 200,000 yuan, handed it to me and said, "This money will be used as the renovation fund for the bar." ”

I didn't reach out to pick it up, although the current funds are very tight, the 150,000 yuan that Le Yao left me in the end can still barely be supported.

Zhang Rixuan put the check in front of me and said, "With the funds you have now, it won't work in decoration, so keep it...... Also, let me state that this 200,000 yuan is definitely not to repay your favor, but because the business theme of the fifth season has moved me, and this 200,000 yuan is my share, is it okay?"

Before I could say anything this time, Meng En put away Zhang Rixuan's check, and then said to me in a joyful tone: "Jiaming, you are stupid...... Xuanxuan's willingness to invest in the shares not only solves the financial problem, but also represents that she has a responsibility for this bar, and she will inevitably come to our bar to sing in the future, and we and consumers have a good ear, which is a good thing to kill multiple birds with one stone!"

Lu Yu, who has always been cool in front of women, is not cool anymore, and said in the same joyful tone: "I agree with Zhang Rixuan to become a shareholder, the bar may really be saved!"

After everyone finished speaking, Zhang Rixuan looked at me with a very serious expression and asked, "Is it okay, Jiaming?"

I didn't immediately express my position, but I looked at Zhang Rixuan and couldn't help but wonder: Was she really moved by the business theme of "The Fifth Season"? And the future profit of the bar was attractive to her, the general manager of the super shopping center?

If not, what is her real motive?

Or maybe I think too much, maybe she just uses this kind of investment behavior as a spice for boring life, and there is no complicated purpose.

Finally, I nodded to Zhang Rixuan and said, "Welcome to the fifth season, the theme music bar." ”

Zhang Rixuan smiled slightly, and rarely took the initiative to stretch out his hand to me and said, "Happy cooperation." ”

And I was stunned before I took her hand and said, "Happy cooperation!"