Chapter 1170: Extreme Shock!
At present, domestic film producers have mastered the production technology of 1.3 and 2K, especially the 1.3K production technology has been quite mature in China, and 2K technology is becoming the mainstream.
In fact, this is mainly due to the fact that Aihua Technology Group launched 2K and 4K digital cinema projectors four years ago, and it was also the first company in the world to launch such a high-resolution digital cinema projector, and the camera has an image sensor with an area of more than 35 mm film, which shook the entire film and television industry at once.
In the following years, Aihua Technology Group also launched 6K and 8K digital cinema projectors, and image sensors with a film area of more than 65 mm.
Moreover, Aihua Technology Group has also launched digital original reproduction technology equipment, which can convert ordinary 35mm film films into digital copies with up to 6K resolution, and even exceed the resolution of 35mm film.
This kind of technology also scares many people in the industry, because it requires ultra-high-resolution scanning equipment to scan every frame of 35mm film and then convert them into digital images, which is also inseparable from high-resolution image sensors.
After scanning, these raw footage also need image enhancement processing software to optimize each picture, enhance the sharpness of the picture, perform color correction, remove image grain, eliminate image instability, etc., and the sound effect also needs to be enhanced, and it needs to be highly automated.
These technologies cannot be done without strong technical accumulation, and Aihua Technology Group has been engaged in the development of imaging technology for so many years, and its strength is already strong enough, and it is a matter of course to develop such technical equipment.
Many film production companies at home and abroad have also introduced this set of technical equipment, and the price of a set of such equipment is tens of millions.
Of course, the reason why Aihua Technology Group Co., Ltd. can do so well in the audio system is that it has mastered the analog and digital hybrid amplification technology, Huaxing Technology Group Co., Ltd. has finally made up for the shortcomings of analog circuit technology through the acquisition and establishment of R&D centers in Europe, and has reached the world's leading level in numerical analog hybrid power amplifier technology.
Huaxing Technology Group Co., Ltd. has been conducting a lot of research and development on audio technology for so many years, and has recruited a lot of senior engineers in acoustic technology to help the company develop its own audio system, focusing on the needs of the group's own products, and has also accumulated a large number of technical patents, including hardware and software.
Of course, Aihua Technology Group Co., Ltd. has also carried out in-depth cooperation with a number of audio system manufacturers, and also uses the unique technology developed by these manufacturers, and then through integration, the cinema audio system created has reached an extreme in all aspects.
The volume of the cinema sound system launched by Aihua Technology Group is very small, but the sound effect has achieved the effect of making the audience extremely shocked, and the audience here can hear the ultimate live effect in every position, which is a level higher than the foreign Dolby surround sound system, so that the audience who enters the theater is shocked.
Of course, good equipment is also one thing, this sound system is not only in terms of equipment, in order to suppress the noise of the theater itself, the central air conditioning system is also muted, and the surrounding walls are also laid with absorbing materials to ensure that the audience can clearly hear the sound of a needle falling on the ground in the movie.
Moreover, in order to ensure that the audience in different positions can hear the same sound effect, a sound monitoring system is also set up in different positions to adjust the sound adaptively with the sound localization technology, which can take care of each audience. I love Chinese.com
In order to create such an ultimate cinema audio system, Aihua Technology Group also spent a lot of effort, but the effect is also very amazing.
Audiences who have experienced this sound system will instantly feel bored when they go to other ordinary movie theaters in China to watch movies.
Wenxing Entertainment's digital original reproduction technology also needs to be remixed in terms of sound effects in the process of transformation in order for the audience to experience this ultimate sound effect.
Of course, Yang Jie still takes good care of Xiao Yuhan's company, this set of equipment is only given to Satellite Entertainment Company for the time being, and many domestic movies that are still shooting with film are basically sent to Wenxing Entertainment Company for processing.
Because Wenxing Entertainment Company was the first to start digitalization, it has now opened up a full set of digital processes from film sources to theaters, greatly reducing operating costs, and the company's profit margin remains at a high level, which can be said to be very profitable, and has also driven the trend of domestic digital cinemas.
At present, the source of domestic film production has begun to widely adopt digital production, and there are fewer and fewer copies of film films, especially in the field of copy distribution, digitalization has become the only choice for producers, and the progress in this regard is the fastest.
In recent years, satellite entertainment companies have basically maintained dozens of directly operated cinemas every year, and now there are more than 300 self-operated cinemas, and if you add more than 700 theaters, covering 286 cities in 29 provinces, municipalities and autonomous regions across the country, the number of screens has exceeded 4,000, and the box office revenue alone has reached more than 6 billion, with a gross profit margin of more than 20 percent.
If you add the cinema sales, advertising and distribution, film distribution and other business theater turnover can reach tens of billions, plus its own film production and TV series production and investment, the total revenue is more than 12 billion, although there are still a lot of debts because of the construction of cinemas, but these money are low-interest loans owed from Guanghua Bank Group, which can be repaid slowly, and the company's own finances are still very healthy.
Many people know the relationship between Yang Jie and Xiao Yuhan, although Wenxing Entertainment Company owes a lot of money, but the company's internal personnel are not worried about it, and the construction of the laser digital cinema has no intention of stopping.
Fan Changchang and other company management is still very confident in the domestic film market, the domestic film box office market has exceeded 30 billion last year, and it is expected to exceed 40 billion this year, with a very fast growth rate.
In the face of such a market growth scale and speed, Wenxing Entertainment Company also hopes to keep up with this growth rate, and will build dozens of self-operated theaters this year, and if you add the franchised theaters, at least 100 theaters.
Wenxing Entertainment Company also hopes that it can maintain a proportion of about 20% in the domestic cinema market, and can firmly occupy the position of the leading domestic film and television enterprise.
Yang Jie also agrees with the planning of Fan Changchang and others, the cinema line is a very mature industry, relying on scale, and it can still maintain very good profits if it is operated properly.