Chapter 385: It's All Forced
Shen Feng smiled and said nothing, if you have to choose one in the field of new energy, your suggestion is the ideal car.
NIO is also good, but the biggest shortcoming is traffic, which is not as good as Autohome, which has been deeply cultivated for 20 years, which is also a helpless thing.
"Well, spontaneous combustion seems to have become an inescapable spell for the new car-making forces. Bao Fan poured Shen Feng full of red wine and sighed: "As a back wave in the car-making industry, after experiencing a failed attempt, Li Xiang is indeed very cautious in the selection of tracks and product positioning.
Shen Feng nodded, he has never lacked doubts with Li Auto after five years of building a car, and an occasional spontaneous combustion may not be fatal enough, but for him who has only one chance to play the card, there must be more fire pits waiting for him to fill because of quality problems.
If you don't explode in silence, you perish in silence!
As the most famous entrepreneurial star of the post-80s, he was one of the people he admired back then.
"To say that the life of Li Auto is really not smooth, all kinds of bad luck are overwhelming, and Li Xiang, who is forced to start selling cars live. ”
Bao Fan said helplessly: "People sit at home, embarrassed from the sky." Luckin Coffee exposed itself as a financial fraud, making him an indirect victim. At the beginning of this year, he secretly applied for an IPO in the United States, raising at least $500 million. ”
"Later, everyone knew that Chinese concept stocks lost the trust of investors, and the ideal IPO plan was directly followed by Luckin to accompany the funeral......"
Shen Feng laughed, so Li Xiang, who has never been low-key, reposted Lu Zhengyao's energetic apology Weibo, and scolded him by name......
,
Fraud!
"This is not the end, the subsequent new energy vehicle subsidy policy once again embarrassed the ideal: the subsidy threshold of 300,000 is just the ideal ONE card priced at 328,000 yuan!"
Although after the policy was released, Li Xiang posted on Weibo for the first time, complaining about the imminent catastrophe of domestic pure electric vehicles, but he must be unhappy about his lack of subsidies. ”
"It seems that only Tesla dares to do anything on the price, in order to rub the subsidy, and even ignore the feelings of the old car owners, first raise the price and then reduce the price, and the abacus is crackling. ”
"But the ideal ONE doesn't dare to be so arrogant, purely from the perspective of new users, the price reduction is naturally a good thing, but the old car owners will definitely not buy it, right?"
"Last year, Xiaopeng had caused old car owners to defend their rights because of the price reduction of new cars and the improvement of battery life, and He Xiaopeng had no choice but to propose a new compensation plan. At this juncture, what can you do with the ideal of a billion losses?"
Shen Feng touched a glass with Bao Fan and said with a smile: "Actually, I am better than him." ”
"If it weren't for this spontaneous combustion, the performance of Ideal ONE would have been remarkable. At least among the new car-making forces, it can be regarded as the smoothest. ”
"Whether it is cost control, battery fire protection, price adjustment, or in the production system, capital operation...... He has learned a lot from Xiaopeng Weilai, and has successfully avoided some pitfalls. ”
"Others don't know the inside story, and you still don't know the cats between the three of them?"
Bao Fan laughed, in fact, these three companies have a close relationship with each other, and from the perspective of product matrix, equity, and founder friendship, they have long formed an alliance relationship that does not exist in name.
Last month, Li Xiang also publicly said: If the new forces can survive the three, I hope that the comrades-in-arms are Weilai and Xiaopeng.
Facing an unknown field full of life and death challenges,
Isn't huddling a smart choice?
"But the ideal ONE is a range extension car after all, and the pure electric comrades on the core hardware of the range extender have no lessons from the past, and even the traditional fuel vehicle manufacturers do not have much experience to learn from. ”
Bao Fan said solemnly: "This is his own choice, and it is also the price to be paid for the sword to go sideways!"
Shen Feng waved his hand, which was the reason why he respected him.
The reason why I chose the track of the extended range car is not only the helplessness of a latecomer, but also the persistence of a car fan.
At the age of 18, he dropped out of school to start a business, and successively founded Bubble.com and Autohome, he was once the myth of Internet entrepreneurship after the 80s.
From the very beginning, he has positioned himself as an urban intelligent transportation service provider and launched SEV projects with small low-speed electric vehicles as the solution, and has ambitious plans to tap the shared travel market.
It's a pity that this seemingly beautiful project made him taste failure, and he could only be forced to transform, looking for a market segment that neither plays with the concept of the Internet, but also outside Tesla, Xpeng, NIO, and Weimar.
Helpless!
Thinking of this, Shen Feng said: "I am more optimistic that he is a car fan, and he also understands cars and users." The reason why I chose the extended route is because the world doesn't need a new fuel car, and there is no need to explain to the user why the mileage of electric vehicles is so low.
"Finally aiming at the fuel vehicle of the Highlander level, positioning the ideal ONE as a daddy car that meets the needs of three generations of families, I have to say that it is a very smart choice. ”
"It's just that it's hard to make a pure electric car, and it's even more difficult to make a extended car. Because the software of the extension process is very complex, it cannot be done in accordance with the management method of traditional car manufacturers. ”
"What OTA, software algorithms, system architecture, cloud services, autonomous driving ......"
"The money is burning to cross the river by feeling the stones, and take a road that others don't want to walk and dare not take!"
Bao Fan is also silent, for entrepreneurs who have the courage to try, no matter what the result is, we must maintain respect.
Of course, everyone is not optimistic about Lao Ma's Alibaba, and even the Internet has not yet been popularized, so you actually want to play e-commerce?
The results are now ......
To be honest, Shen Feng is not optimistic about new energy, and fools know that this is the general trend of the future.
But now is not the best time to enter the market, and technology is not something that can be solved by burning money.
Looking at the failure of the ideal SEV project and the long research and development, we have missed the most precious window period of new energy and directly entered the cruel reshuffle period.
Next year, Tesla's Model Y will be produced in China, and the pure electric and hybrid models of traditional car companies such as Volkswagen and Toyota will also be attacked on a large scale......
There is certainly not much time left for ideals.
There is a specialization in the art industry,
Do you really think that the engineers who have accumulated a hundred years of Mercedes-Benz and BMW are dry meals?
Bao Fan has already gotten the answer he wants, this guy is not very optimistic, at least not very interested now.
It is also understandable, after all, the Internet can only be regarded as the icing on the cake for the traditional manufacturing industry, and if you sell a little more, in the final analysis, it is still about fighting technology and supply chain.
This is also the confidence of traditional car giants not to be in a hurry.
Whatever you want, you can toss slowly, burn money to educate the market?
Lao Tzu enters the field again to cut leeks!
But after all, he is playing venture capital, is Mercedes-Benz BMW short of money?
Like Li Xiang, you must go off the rails, not to dominate the rivers and lakes, but also to fight for a well-known name, right?