"The hot search has been blocked?"

Ding Wei was surprised when she saw the boss, and explained with a smile: "In the days when the hot search was in the face of the wall, those big watery eyes were forced to operate for seven days on the homepage, and the melon-eating people in the whole world seemed to have stopped turning. ”

Shen Feng shook his head, he rarely pays attention to this thing, but one day it suddenly disappeared......

It's really uncomfortable!

Fortunately, the hot push of the rest of the apps in the mobile phone has not missed too many highlights for the melon-eating masses. But I always feel that there is a little less atmosphere, so that people who chase stars and watch hot spots have a public square where they can "watch the crowd and vent their excess energy". ”

"Especially after there is no hot search, Weibo is really "tasteless"!"

Ding Wei enjoys the happy time of chatting with the boss every day, and only Li Nanjun is the only one in the whole group who has this kind of treatment, after all, he is in charge of tens of billions of funds, millions of dollars per minute.

Now because of Wanli Media, I can also chat with the boss for more than half an hour every day, this highlight moment I don't know how many people are envious, jealous and hateful, and walking anywhere in the company is the focus of attention.

Shen Feng felt the excitement of the little girl, and secretly laughed, the veterans who followed him first to fight the country have become CEOs, and Kerr Edward even became partners.

Seeing his subordinates taking charge of each other, she has a special sense of accomplishment, Ding Wei's personality is still a little soft, neither as bold and spicy as Li Nanjun, nor as exquisite as Song Yun, but for a media tongue, her ability is basically enough.

The CEO doesn't have to worry about specific affairs, as long as the general direction is good, and some professionals are saddle up and behind, otherwise the big guy will be tired to death.

At the beginning of the news of the stoppage, Weibo's stock price fell 3%. The marketing accounts, water armies and so-called suppliers attached to the Weibo hot search industry chain are completely crazy. ”

Ding Wei is self-aware, and she does not leave her old profession in three sentences, since the boss likes to listen to gossip, then guard this acre and three points of land, as for the rest......

Shen Dashen still uses others to guide the country?

Since we talked about this topic, Shen Feng asked, "I heard that hot searches can be operated internally?"

"Hey, hey, as long as you know insiders, you can spend one less zero on the hot search package!" Ding Wei teased: "It's very simple to spend money without spending money, as long as any celebrity Weibo praises her for how white her face, long legs, and how good she can wear, she bought it properly." ”

"First of all, the price of buying a hot search is very empty, and it all depends on the background and relationship. No one can operate and quote 1 million casually, as long as you can find the right person, 100,000 will be done!"

Shen Feng pouted, the moisture was too much, right?

"After all, there are a few people who spend money to buy hot searches, and more people do everything possible to do hot searches, and the knowledge in this is great. ”

Ding Wei said mysteriously: "In addition to the commercial hot searches marked with the blue word "recommended" can be bought directly, if brands want to be on the hot search, they often have to rely on operation and planning to achieve it. ”

"Whether it's celebrities, film and television variety shows, or FMCG, cosmetics ......"

"No one can run. ”

"We also have a special team to operate the hot search, although the number is not large, but all of them are elites. ”

Ding Wei said with some pride: "They are all battle-hardened old rivers and lakes in large factories, and each person has a set of unique rules, which is the core competitiveness of operation." ”

Shen Feng is a little funny, in all fairness, he has basically not paid attention to Wanli Media, the A-share listing has been on the market for more than three months, and the stock price has soared, and the market value has exceeded 8 billion......

It's a pity that it's RMB!

Three melons and two dates are not even a fraction of the millions of winners, at most they can be regarded as a voice channel for the group in the future, and the traffic does not flow to outsiders.

"First of all, we must determine a hot search topic, or use celebrities as a gimmick to directly attract fans and onlookers. Either the public issue that can make the people who eat melons rise up is the signboard, and after the user enters, they find that it is an advertisement to achieve the purpose of brand reach. ”

"Then determine the big V marketing number matrix, as a content strategy provider, 4A will give Party A a channel communication plan when formulating a communication plan, such as which large numbers to invite, how many numbers to invite, and how much budget to spend......"

"After the plan of the gold owner is determined, the advertising company will ask these accounts to prepare specific content in advance, such as words. ”

Ding Wei took a sip of tea and continued: "When it really came to the list, all kinds of big Vs who had been contacted in advance fired thousands of arrows, setting off the first wave of heat, covering the topic, and washing the list well. ”

"At this time, the most test of a team's skills, whether you can grasp the cool point of the people who eat melons is the most important, I think what is against common sense, doing things, and rubbing the hot topic, it is easiest to be made on the hot search. ”

Shen Feng nodded, for any Internet company, algorithms and operation sets are core secrets.

It's not easy to dig into the wall even if you throw money at it, what kind of non-compete agreement...... Patent Protection ...... Layered Authorization Encryption ......

"Now the circle is mixed, and the forest is big and there are all kinds of birds. ”

"Countless trolls claim to be programmers who go out on Weibo, but in fact, they do it by frequently swiping a certain keyword through a large number of ordinary accounts, and the quotation is only tens of thousands, which is dedicated to deceiving rookies who don't know how to do it. ”

"Weibo is not stupid, Sina is also the former Big Three, this kind of low-level gameplay can't be swiped nine times out of ten, and the money is all wasted. ”

Ding Wei said contemptuously: "If you fail, you will blame the Weibo review mechanism, and if you succeed, you will attribute it to your own credit." From the hot search of the water army channel, the situation of being deceived abounds, and there is no place to reason. ”

Shen Feng has read a research report, and last year's official price on Weibo was as high as 40,000 per hour.

Of course, you can talk about it, and in the end, it's easy to get a six-seven fold, and long-term financiers are more welcome.

In the first two quarters of this year, the advertising revenue exceeded 500 million US dollars, and if it were not for this gold-sucking cow, Sina would have died long ago.

How can such a thing make you eat alone?

What Douyin, Kuaishou, Bilibili, Zhihu and even WeChat......

With various hot list functions, the MAU of many products is even higher than Weibo, but its hot list presence and influence are still not good.

This is the classic expensive time precipitation, and people have become accustomed to eating melons and watching dramas on Weibo...... is also accustomed to being swayed by the agenda setting of Weibo hot searches...... As long as habits are formed, the inertia of behavior is terrible.

But in my own opinion, although users are active in listening, the business efficiency is very low, only a quarter of Twitter, and one-third of Facebook!

"How long has it been since you noticed that Weibo has incubated a popular KOL?"

Ding Wei said with a smile: "The KOLs and Internet celebrities who have become popular in recent years, almost without exception, have become popular from short video platforms such as Station B, Douyin, and Kuaishou, and then opened an account on Weibo, and then continued to rush into the hot search list to break the circle." ”

"For short videos and live broadcasts that are in the limelight, what Weibo lacks is not action. As early as the 16-year Thousand Broadcast War, Weibo strategically invested in a live broadcast, and the result was ......"

"In 17 years, the function Weibo story that can send short videos can be directly launched, and it is not too far behind compared to Douyin, but it is a pity that it ......"

"There is a traffic pool of hundreds of millions of daily active users, but now there is no top Internet celebrity?"

"Every day is still the parents of celebrities, all kinds of trivialities, tearing and tearing......"

Ding Wei complained like a tiger, took a breath and continued: "Fortunately, celebrity Internet celebrities still haven't given up on Weibo, especially hot searches. ”

"Whether it is Zhu once or Li Jiaqi, they speak out frequently and regularly, and they want to use the spread of social relationships to make their voices heard by more people. ”

"The major Internet content platforms also attach great importance to Weibo, and there are often clear requirements for ranking in all operational communication briefs. ”

"This time, around this list, which is updated every minute, celebrities, fans, brands, and public relations and advertising companies are a bloody storm!"