(Postscript: Xia Qing learned a story similar to the movie from his girlfriend's mouth, but the two were not for men, but because of a school's dispatch quota, Liu Xi, who was disheartened at the beginning, never had a good relationship with the girlfriend who successfully got the opportunity, after last night's movie, Liu Xi has been relieved, I have to say that movies are a very magical thing, and often have a very magical effect)

Xia Qing's story is just one example.

But today, countless "Xia Qing" across the country have walked into the cinema to watch this movie.

Then I cried profusely.

Both men and women have contacted their former friends and girlfriends.

Some wept bitterly.

There are those who curse loudly.

But without exception, it all means that this movie is on fire!

Yes, it's on fire.

Tonight, "July and Ansheng" exploded the circle of friends!

Countless people cried because of this movie, and countless people couldn't sleep because of this movie.

And with the fermentation of this movie, there is also its box office.

The premiere starts at 8 o'clock, ends the first round at 9:50 a.m., and starts the second round at 10 a.m.

In other words, as of 12 o'clock in the evening of the same day, a total of two rounds of broadcasts were carried out.

However, its box office suddenly broke through a number that no one expected!

One hundred million!

At first glance, in today's era of more than one billion box office, the box office of the first release of more than 100 million is not very outstanding.

But there's a premise here.

First of all, this movie is an authentic literary film, and it is not a commercial film itself, so in the history of literary films, "July and Ansheng" has become the first film with a premiere of more than 100 million!

Secondly, it is about the "traffic" of the film.

Yes, traffic.

Previously, the director of this film, director Zeng Guoyang, was implicated because of his father's affairs and had to resign from the crew.

However, what followed was a wave of attention to this movie.

Invisibly, this literary film has received huge attention before it was released.

Finally, and most crucially, this movie is a collaboration between Light and Ali.

In terms of publicity, it is far better than ordinary literary films!

In China, when it comes to marketing movies, the light recognizes the second, and no one dares to talk about the first!

Even Huayi, as an old rival, has to admit that in terms of marketing, the light is really strong!

Ali's own funds, plus the operation of the light itself.

Coupled with the previous negative news, this movie has not yet been released, and it has attracted a lot of attention.

Of course, these are just prerequisites.

What is really amazing is the quality of the movie itself!

The use of cheerful and bright lenses in the early stage created the ultimate innocent and beautiful relationship between the two girlfriends.

turned around in the middle and entered the stage of girlfriend tearing, but it caused controversy.

There are those who support Ansheng, and there are those who support July.

But it is undeniable that in this day and age, controversy is also more and more about attention!

Reflected in reality, it turned into a box office of real money!

And the most important thing is that this movie did not directly become the kind of boring theme that girlfriends have been tearing up, but in the end, the two reconciled again.

Seeing a pair of girlfriends reconciled as before, the relationship is better than before, which is surprising and pleasantly surprised.

It may not be the best ending, but it's definitely the best.

However, just when people were immersed in this pure girlfriend love, July died.

Died so suddenly, so willfully.

And then......

The little yellow duck contributed the best crying scene in the audience.

Of course, to say that the whole movie is the most surprising, and it is also the shocking shot.

It's time for the last five-minute scene.

That paragraph seems to be July, but it is actually a metaphor for Ansheng in July, but it suddenly sublimates the theme.

July didn't die, because she lived forever in Ansheng's heart!

And always live in the hearts of all the audience!

How can such a surprising, but surprising movie not cause a word-of-mouth explosion?

There is an old saying in the entertainment industry, especially in the film industry.

Those who win hearts and minds get the box office.

Even in the current era of traffic, this sentence is true.

In addition, there are no blockbusters worth eye-catching in the whole September, and the tail of the previous summer file has now been almost consumed, which has led to the current popularity of "July and Ansheng".

Strictly speaking, the summer file of 16 years can definitely be called the worst in the past.

In the past, there was a star in "The Mermaid", which won a box office of 3.4 billion, and then many comedy or action blockbusters were scheduled for the National Day, so that although there were many movies in the entire summer file, the box office was 0.02 billion lower than the same period last year.

The box office share of the top three is even lower by 12%!

There is no movie with word-of-mouth explosion.

On the contrary, the box office champion "Notes on Tomb Robbery" fell into a scolding.

Although the box office results are good, it is very sad that it did not exceed 100 million.

This year's summer file is cold, and it has become something that no one expected.

It was under such circumstances that "July and Ansheng" appeared.

With the propaganda of light, there is a good quality.

This literary film, which received a high score of 8.0 on pods, successfully exceeded 200 million at the box office after three days of release after receiving a box office of over 100 million on the first day!

In fact, as early as the box office exceeded 100 million on the first day of release, all the people of the light were stunned.

You know, at this time, there is still a lot of investment.

Strictly speaking, the scale of publicity for "July and Ansheng" can only be regarded as a small and medium-sized scale in the light.

After all, this is a literary film.

If it weren't for the fact that the director was owned by Guangguang's own family, I'm afraid he wouldn't even have this scale.

But with the box office climbing, the light is now facing a very embarrassing problem.

The overall revenue of a work that has invested huge publicity expenses has not exceeded 100 million, but a literary film without much publicity has quietly broken 200 million.

At this time, if you don't know the propaganda anymore, you will be blinded by the eyes of the light.

And Peng Hui also became famous!

Soon, the preparation of "Flash Girl", which was originally procrastinated, was quickly on the right track.

It is worth mentioning that at this moment, "July and Ansheng" gave birth to a record.

A record at the box office of domestic literary films!

However, throughout the movie, there is no so-called artist who can resist the box office.

Little Yellow Duck, although she is a girl, although her popularity is also good, and her popularity is also good, but so far, due to her appearance, Little Yellow Duck has not become a female artist who can attract box office in the eyes of people.