"Smack!"

Zhao Jianguo shook his hand and slammed the internal data report on the table

"What's going on with such a low conversion rate?"

Rose.com followed the trend of matchmakers and launched a registration and money delivery activity.

There was a little accident at first, but fortunately it was quickly resolved.

But it's this retention rate, which is a bit ridiculously bad.

47。

Such a low value is about the same as the payment rate at a point more than a decade later.

And, it's just retention.

Paid rates, lower.

There is only one reason for this.

Without contrast, there is no harm.

On the homepage of the matchmaker, there are many photos of high-value beauties.

Chen Shixian made the setting very chicken thief, and only displayed ten at a time.

With the dash button, it is possible to swipe continuously.

There are four or five thousand beauties, and the list is four or five hundred pages.

The eyes are picked, and they don't have the same weight.

In addition, he hired a water army and put a lot of fake photos in it.

Through media publicity and word-of-mouth diffusion.

To all the single young people in all the big cities of Huaxia, a signal is released.

If you want to find a beautiful girlfriend, come to the matchmaker.

On the other hand, Rose.com has indeed attracted a lot of women to register.

But comparing with each other, the gap between the appearance and the appearance opened up at once.

Maybe it's the previous water army, and it's intentional.

More and more do-gooders are pretending to be women to receive money.

As a male customer of Rose.com, the experience was very poor.

Look at the homepage first, there are a few beautiful women who fill the façade.

At first glance, it feels okay.

It's a pity that the girl is not local, and she can't tease if she wants to.

Register an account and fill in your personal information.

Once you've selected the relevant city, click Search.

Once subdivided into specific locations, the style of painting changes.

The appearance that can be selected will fall down.

Although male customers came to register, they wanted to fall in love and get married.

There is no need for a woman to look good.

But in my heart, there must be a sense of disparity.

This is cold, and a photo of a women's clothing boss suddenly appeared.

Rugged rough guy with hairy thighs in stockings.

The picture is simply not too beautiful.

Once or twice, forget it.

I often see it, who can withstand this?

What's worse is that customers are already dissatisfied with the website.

It also pops up the customer service online blind date to guide the recharge.

It can give people a sense of being deceived.

Naturally, retention and conversion rates are greatly reduced.

On the other hand, the matchmaker is a completely different scene.

Click on the homepage first, and it is a handsome photo posed by Chen Shixian, the president of the company.

Women may look at it a few more times, and men usually just turn it off.

Ten photos of beautiful women on the homepage are pleasing to the eye.

Sign up for an account and fill in your personal information.

Select the city and click Search.

As long as the registered user is not in a city that is too remote.

In the first few pages, almost all of them are real beauties.

Click on the other party's information, there are detailed life photos and mate selection requirements.

If you feel that you are eligible, you can send an email to introduce yourself.

The other party opens it, and it costs two yuan.

Customers can also recharge two yuan by themselves and affix stamps for beauties to view for free.

This is exactly the same as the model of online dating websites in the future.

On this basis, Chen Shixian also introduced the concept of the list.

In addition to postage stamps and mailings, there are other tricks.

Customers can recharge and give virtual props to their favorite girls.

For example, flowers, roses, sports cars, yachts, rockets, etc., the whole process is copied.

The proceeds are split with beautiful customers.

If the amount of benefit is large, you also need to bear the personal income tax.

This routine is not much different from the station of the future.

Just build a platform to maintain your customers and reputation.

In the name of website operation fees, you can eat up most of the revenue.

You can make money lying down, but that's it.

At first, there were about four or five thousand beauties who received a transfer of 100 yuan.

After coming forward to clarify, most of the girls unloaded the matchmaker.

But you can't get along with anyone, and you can't get along with money.

When the relevant customer service visits them back and informs them that there is a profit for maintaining the account.

The vast majority of beautiful customers will return to matchmakers.

There are some high-quality girls who have picked their favorite boys on it.

will change the status from single to in love.

At this time, the customer service of Xunteng headquarters will call back.

It is hoped that either man and woman can provide a group photo.

Since the customer has really found a partner through the matchmaker.

Most people would not refuse such a request.

Successful cases will be shared in the marriage wall section.

Show it to other single dog customers for them to like or leave a message to send their blessings.

The scene is called a touching one, comparable to ss001 and a certain pomegranate community.

"Good brother, take care of my Goddess Ying. ”

"If you're not good to Yaoyao, I can't spare you!"

Someone sent a blessing, and naturally someone sprayed.

But this is quite rare.

When male customers see their favorite goddess being chased, they inevitably have mixed feelings.

There must be unwilling emotions.

But I can only think about it in my heart and feel that I am not good enough.

No matter how hard it is to open his mouth to scold and vent the indignation in his heart.

If you really want to take action and write it on the message board, you will definitely be attacked by the crowd.

All kinds of sad blessing messages from single dogs have stimulated more male customers to recharge members.

It also makes the vanity of the male who harvests the partner greatly satisfied.

There are also some high-quality girls who don't want to fall in love.

But they will continue to update their news and upload beautiful photos of their lives.

The purpose is to earn more pocket money.

Attract wave after wave of licking dogs and give virtual gifts.

There is a market for beautiful women, and other girls are no exception.

Not every male customer has the strength to hold a beauty.

Most of them are ordinary young people who are well aware of their actual conditions.

They will take the initiative to turn the page and look at the ordinary girls in the back.

Matchmaker, between the rose net.

Again, it's an online dating site.

Similarly, engage in registration and money giveaway activities.

Similarly, there are beauties on display on the homepage.

Similarly, there is a top-up membership service.

But the customer service experience is really one in the sky and one underground.

Objectively speaking, if you put aside high-quality female customers.

There is really not much difference between the two blind date sites.

Because of this, the enterprise loses its core competitiveness.

Zhao Jianguo, the largest shareholder of Rose.com, was pacing back and forth in the office at this time.

He stared at the information on the table, and he was angry:

"The money was about to run out, and I couldn't even see the splash. What went wrong with such a low retention rate?"

In the microphone, the voice of the second shareholder Qian Heping came:

"Mr. Zhao, this plan was originally proposed, but you proposed it. Now that it has fallen into such a field, there is no point in investing any more money, it is better to think of ways to reduce losses. ”

"Old money, young people pretend to be innocent. When you were against it, you had a share!"

After such an angry reprimand, the atmosphere at the scene fell to freezing point.

It took a long time for a minority shareholder to propose:

"Why don't we invite Mr. Hai back first?"