Jiang Wen and the others listened to Yang Fei's words, but they didn't know the profound meaning contained in his words, and thought that he was just talking casually, so they all said in harmony with each other, yes, yes, people are from thrift to luxury, and from luxury to thrift.

Passing by a telecom store that was still open, Yang Fei asked Ma Feng to get out of the car and buy a new mobile phone and a calling card.

"Fei Shao, you have several mobile phones, why do you still buy them? And we have Aiduo mobile phones!" Ma Feng handed the mobile phone to Yang Fei.

Yang Fei said: "It's useful." ”

Back at home, Yang Fei used the new number to send a message to Wu Qianying.

"Is the party over?"

"You are?"

"The person who introduced you to business. ”

"Mr. Yang!"

"The party is over?"

"Well, I'm gone, I'm back at my lodgings. ”

"Do you live alone?"

"yes, living in a rented house. I don't have Emily's ability to make a lot of money. ”

"You'll have it right away. ”

"Who?"

"I'll send it to you now. ”

Yang Fei edited the message and sent it over.

Then, he texted, "Remember, delete all chats." ”

"And what happens after that?"

"I'll get in touch with you. I wish you success. ”

Then, Yang Fei turned off the phone.

The next day, Yang Fei did not stay in Shencheng anymore and went back to the magic capital directly.

On the plane, Jiang Wen asked, "Boss, let's go back like this?"

Yang Fei said with a smile: "The twisted melon is not sweet, and people refuse to sell it, what else can we do?"

Jiang Wendao: "I can still stay and carry out activities." ”

Yang Fei said: "It's not a business that catches up!

Jiang Wendao: "Then next, will we launch our own cosmeceutical brand?"

Yang Fei said: "Let's prepare for the time being!"

Jiang Wendao: "I thought of a name, just call it Materia Medica." ”

Yang Fei smiled: "This name is indeed okay. ”

Jiang Wendao: "Otherwise, call Dr. Yang, who specializes in treating little nurses." ”

“......”

The plane landed at the Modu airport.

Yang Fei's mood did not relax.

Because when he returns, he is about to face a difficult choice.

And he hasn't made the best decision yet.

Chen Mo came to pick up the machine.

In the car, she reported to Yang Fei about the work of the past two days.

The biggest thing is that SARS has really introduced cosmeceutical products.

SARS's cosmeceutical products are selling very well in Europe, America, Japan, South Korea and other countries.

It is conceivable that after the introduction of our country, they will also promote cosmeceuticals as a flagship product.

With Gaojia's urine, after the SAS company completes the product layout, it will definitely start a market battle.

Especially in the second half of the year, the competition for advertising resources will definitely overwhelm Yang Fei.

In order to deal with this impending crisis, Yang Fei must also take corresponding preventive measures.

The acquisition of Little Nurse was at an impasse, and Yang Fei could only prepare his own herbal brand.

The two brand names proposed by Jiang Wen, Yang Fei thinks they are okay, herbal medicine and doctor, which are very suitable for the theme of cosmeceuticals.

However, can the direct registration of such a brand name be approved?

Moreover, whether it is herbal medicine or doctors, it is too direct, and it is easy for people to associate with medicine rather than skin care products.

Yang Fei still thinks that it is better to develop a new cosmeceutical product based on the brand Pechoin.

At the beginning, Yang Fei reformed the formula of Pechoin's new product, and once put forward the concept of herbal skin care, but it did not involve cosmeceuticals.

On top of the existing products, you can invest more to develop a series of cosmeceutical products, branded with the concept of herbal skin care, and carry out large-scale promotions, which should be a success.

The benefits of this are clear.

Pechoin is Yang Fei's brand, with its own sales channels and its own consumer groups, and once the cosmeceutical is launched, it will be able to gain something.

As for the brand of Little Nurse, if the acquisition is successful in the future, it will focus on cosmeceuticals.

In cosmeceuticals, there are also high, medium and low products.

At that time, Pechoin will be promoted as a low-end brand, and the little nurse will be operated as a high-end cosmeceutical brand.

Doing so can be said to be a foolproof strategy.

After Yang Fei returned to the magic capital, he immediately held a meeting, at which he determined the strategic direction of developing herbal cosmeceutical products based on the Pechoin brand.

After a heated discussion, the CEOs finally recognized Yang Fei's strategic layout.

Strategy is the most important thing and gives direction to the company's actions.

Therefore, every time he studies a strategic issue, Yang Fei will hold a manager-level meeting to brainstorm and ensure that the strategy is foolproof.

If the strategy is wrong, then all the next efforts are going in the wrong direction, and the faster you run, the farther away from victory.

Once you've got your strategy in place, it's time for tactics.

Tactics are specific courses of action.

Yang Fei held several meetings in a row to discuss the research and development of cosmeceutical products, product positioning, selection of herbal medicines, extraction methods, synthesis methods, whether the production line is matched, and other technical issues.

The contents of these meetings are classified as top secret internal materials and cannot be circulated to the outside world.

The next step is to make it happen.

In the area of cosmeceuticals, Yang Fei has not yet chosen a leader.

He personally led the team and carried out relevant experiments.

In order to select the best raw materials, Yang Fei personally led a team to fly to the Jixi raw material base and then to the Qingyuan raw material base to select the best raw materials.

The raw materials must be extracted to extract the essence elements that can be used.

And the ways of extraction are varied.

In order to extract the active ingredients in the plant, people have been working tirelessly.

The oldest method is press extraction.

This method is widely used by many factories.

With the development of science and technology, people have invented the extraction method of containing agents.

The solvent extraction method uses a solvent to extract the active ingredient from a solid raw material, and the solvent used must have the characteristics of miscible with the extracted solute.

After the plant material is crushed, it is put into a suitable container, and several times the amount of solvent is added, which can be extracted by impregnation, infiltration, decoction, reflux and continuous extraction.

In addition, there are more sophisticated and advanced methods, such as ultrasonic extraction, supercritical fluid extraction, microwave-assisted extraction and other advanced scientific methods.

What kind of plant, what kind of ingredients, and what kind of extraction method can achieve the best extraction rate?

This needs to be verified one by one through experiments.

The process of research and development is arduous, time-consuming, laborious and costly.

Therefore, a research result often embodies a company's great efforts, and also represents the overall level of the company!

Of course, small companies do not have the ability to engage in R&D, so they can only pick up people's wisdom and survive in order to survive.

While establishing the global R&D center of Beauty Group, Yang Fei regarded the R&D of cosmeceutical products as the touchstone of the R&D center.

What is the capacity of this global R&D center, and can it handle demanding R&D tasks?

It's up to them to see if they can develop qualified cosmeceutical products!

How long will it take to develop?

What level of effect can the product achieve?

Can it compete with competing brands in the market?

Everything is unknown.

A powerful test lies in front of Yang Fei!

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