Chapter 266: Live E-commerce (Subscription Requested)
Early morning.
Gu Bin, as usual, asked the secretary to make a pot of good tea, and then half lay on the soft and comfortable boss chair in the office, drinking tea, brushing his eyes, and not living too comfortably.
He is only 26 years old this year, with an annual salary of up to one million, and he is still the general manager of the online store company "Dogfud Network", with hundreds of people under his hands.
As one of the earliest batch of post-90s generations, Gu Bin, who has only graduated and entered the society for less than four years, deserves to be regarded as outstanding among his peers.
When his college classmates were still competing for a middle and low-level management in various network companies, he served as the general manager of the company.
When his peers were still struggling with renting a single room in the capital, where every inch of land was expensive, he made a down payment for a suite in the capital.
When his college classmates were still crowding the bus and the subway, he drove a BMW 5 Series.
Of course, all this is thanks to the two nobles he met in his life, the first is Zhang Yida, who promoted him to be the general manager, and the second is Lu Fenghai, who recommended him to take over his position.
When Gu Bin just graduated from college in 2012, he followed Lu Fenghai to create a career.
Later, the entrepreneurial project failed, Lu Fenghai joined the Dogford Network, and Gu Bin, as an old brother, followed not long after.
Later, Lu Fenghai became a co-founder and founded PeTe.com with Zhang Yida, and the vacated position of general manager was cheaper for Gu Bin.
However, although Gu Bin is a little younger, he still has the ability to do things, and under his helm, Dogfud Network has made a profit of more than 20 million yuan for two consecutive years.
Gu Bin is very satisfied with his current life, and the only thing that is a little uncomfortable is that he has not been allocated shares in the company.
In his opinion, the company will operate for another year this year, and it will meet the A-share listing conditions of "continuous profit in the last three fiscal years, and the cumulative net profit is greater than 30 million yuan".
In these years, what makes money quickly, it must be a big A-share cutting leeks!
In his opinion, U.S. stocks are a bit bad and too tightly regulated. If you don't have the "ability to excel", you may not have cut the leek, but you will be launched by a class action lawsuit by institutional investors in the U.S. stock market, and you will be in trouble.
He had long heard that Mr. Zhang's Yimin Netfinance had been listed, but Mr. Zhang didn't even dare to set 1 share, for fear that the stock price would crash and be uplifted.
"Gu Bin~ What are you busy with?"
Zhang Yida suddenly pushed open the door of Gu Bin's office, walked in and asked with a smile, followed by a Zhao Erya.
"What do you want me to do, how to say it, so that you can love me~
I need to sing a few songs to be able to capture you~"
Gu Bin was a little flustered, and he hurriedly turned off the playback interface of Shake Vision.
"Good taste, this "9277" has been very popular recently!"
Zhang Yida looked at Gu Bin, who was nervous, and commented lightly. In fact, he has already scolded in his heart, the office plays with this right, except for me and Zhang Lan, no one else can!
Gu Bin had a faint cold sweat oozing out of his forehead, he was playing with shaking at work, and he was seen by the chairman of the company, he didn't dare to imagine what tragic consequences would be.
finally became the general manager with an annual salary of one million, and he didn't want to lose this golden job.
Mr. Zhang...... I ......"
Gu Bin had a sad face, wanting to defend but couldn't find any reasonable excuse.
Gu Bin glanced coldly at the secretary who followed Zhang Yida and Zhao Erya into the door together.
The secretary shrunk his neck, shook his head slightly, and then lowered his head and didn't dare to meet Gu Bin's "want to eat people" gaze.
"Heh~"
Zhang Yida smiled disdainfully, Gu Bin's little action naturally did not escape his eyes, he looked at Gu Bin with a cold gaze, "Still acting as an official? Blame the secretary for not giving you a timely report and letting you prepare for the surprise inspection in advance?"
"Don't dare~"
Gu Bin shook his head, "Mr. Zhang, you punish me!"
"If you don't punish you, do I still want to praise you?"
After Zhang Yida sneered, he waved his hand to let Gu Bin's secretary step back first.
When the office door was closed, the three of them were left in the room.
Today's bodyguard is Qian Li, a tall man wearing a black suit, standing with his hands in his hands, like an iron tower guarding the door of the office, attracting frequent sideways glances from passing staff.
Zhang Yida pulled Gu Bin's secretary back, and began to lecture again: "Are you very satisfied with your current results, and you want to keep your old book in the credit book?"
Gu Bin plays with this matter during work hours, in fact, it is said that it is big and big, and it is small and small.
Zhang Yida is not the kind of person who can't tolerate a grain of sand in his eyes, he happened to meet it today, and it is inevitable to say a few words, and it is impossible to treat it as if nothing happened.
waved the secretary away, and then began to reprimand Gu Bin, which can be regarded as saving him some face, lest his prestige be ruined, and the team will not be easy to lead in the future.
"If you look at the financial reports for 15 years, what is the growth rate of the business?"
Zhang Yida had a cold face and continued to reprimand: "The net profit in 14 years is 22.6 million, and the net profit in 15 years has not even exceeded 30 million, only 27.16 million.
What is the growth rate? 20 percent.
That's just the result, and you're cocking your tail. Feng Hai strongly recommended you at the beginning, and I also gave you enough trust and authority, so you repay us like this?
I can let you ascend to the sky in one step, or I can let you fall into the mortal dust in one step.
People who want to sit in your position, a lot of them outside. With a phone call, the headhunter can push me dozens of shortlists.
And these people are all more educated than you and have more experience than you......"
Gu Bin felt bitter in his heart, so he had to bow his head with shame.
After training for a while, Zhang Yida was also tired, took a clean cup from the coffee table, poured himself a cup of tea and drank it, relieving the dry thirst in his throat.
Zhang Yida lit a cigarette by himself, took two puffs, looked at Gu Bin, who was like ashes and had a decadent face, and thought that it was almost the same, just punish him a little.
"Your 16-year year-end bonus is regarded as a punishment for this "dereliction of duty". ”
After Gu Bin heard this, his face was very distressed, his brows were furrowed, his basic annual salary was only 500,000, and most of his income came from the year-end bonus, 500,000 the year before and 600,000 last year.
Aren't I just going to play a game? As for the punishment, is it so severe?
However, he only dared to slander a few words in his heart, did not dare to show a complaining look, and did not dare to speak back, nodding, "Thank you Mr. Zhang for your kindness, I accept the punishment!"
"In 16 years, the company's net profit reached 40 million, and I will cancel the punishment. ”
Gu Bin, who didn't expect things to take a turn for the better, finally regained a trace of vitality on his face, and he was no longer so dead-faced.
Zhang Yida shook his head and said, "The next time this kind of thing happens, it won't be so easy." ”
"Mr. Zhang, I know it's wrong. Gu Bin said very solemnly: "I promise not to do it again, there will be a next time, no need for you to say, I will leave my job by myself." ”
Zhang Yida is still quite satisfied with his statement, young people have some achievements, it is inevitable that they will be complacent and slack.
Dogfud Network is one of the companies that Zhang Yida attaches the least importance to, and he will not come to the company for a long time to see on the spot.
Occasionally deal with the work emails submitted by Gu Bin, and look at the company's operating statements and financial statements.
For a long time, it is normal for Gu Bin, who is in power, to do something out of the ordinary.
Gu Bin still has the basic ability, and there is no big mistake, and a rash replacement may also cause turmoil to the company.
But he must personally restrain his rights, otherwise if he continues to do this, it will inevitably be a big tail.
This is Miss Zhao Erya, and he will be the deputy general manager of the company. ”
Zhang Yida began to introduce Zhao Erya sitting beside him again.
Gu Bin naturally recognized Zhao Erya and knew that this was the "prospective boss lady".
However, he also had some doubts, didn't the boss lady always work for Peter.com? How could she be transferred to Dogfud Network, the company that was least valued by Zhang Yida?
Is it because he has been thrown into the cold palace? Or is he here to share his own power?
With many questions, Gu Bin bowed slightly to Zhao Erya, "Please ask Mr. Zhao for more advice in the future." ”
"Don't dare to be!" Zhao Erya waved her hand, "My work experience is far less abundant than that of Mr. Gu, and I will need more support from you in the future!"
"Mr. Zhao, if you have something in the future, you can just give me an order. Gu Bin was very afraid of the pillow wind, so his posture was very low.
"Okay!" Zhang Yida interrupted, "In the future, the two of you will be responsible for each share of affairs, Gu Bin, the basic e-commerce business you are responsible for will remain unchanged, and Mr. Zhao will have other arrangements." ”
Gu Bin breathed a sigh of relief, it was not good to divide his own rights. Otherwise, if the proprietress wants to seize power, then he can really only sit and wait.
"What products are you selling now besides selling Dogfud brand dog food?" Zhang Yida asked Gu Bin.
"We only sell dog food, and the Taobao store responsible for its sales has reached the gold crown level. ”
Gu Bin paused for a moment and said: "In view of the growth of the company's reputation, we have successively added other pet products categories at the beginning of 15 years, including pet clothing, toys, nutritional products, medicines and so on.
Because Mr. Zhang, the boss of Rongcheng, only produces dog food, so we purchase pet clothing and toys from other manufacturers.
At present, these products are sold in other newly opened Taobao stores, and the contribution to income is not much, and our main business is still Dogfud brand dog food.
At the beginning, the Dogfud Taobao store only sold Dogfud brand dog food, which ensured the specificity and purity of the brand......"
After hearing this, Zhang Yida commented: "The main income must come from Dogfud brand dog food, because at present, except for us, no other online e-commerce company has been authorized to cooperate.
Apart from counterfeit products, Dogfud Network has no competitors in the sale of this product. ”
Gu Bin nodded, to put it bluntly, it was your father who handed over all the online sales rights of Dogford brand dog food to us. My son, I know!
"Other products are not so good, there are a lot of competitors, right? We must be the only e-commerce company that sells the same brand of pet products, right?"
"That's right!" Gu Bin nodded, "Mr. Zhang, your analysis is correct, so we will inevitably encounter a lot of competitors when selling these goods, and it is normal to fight a price war, which is also a point that limits the rise of our operating profits."
In addition, the purchase price is far less affordable than that of Mr. Zhang. ”
Zhao Erya, who was sitting on the side, also understood: Dogfude Network Company is the Dogfud Dog Food Factory in Rongcheng that gives "milk" to the big one, gives the only online sales authorization, and the purchase price is favorable......
"There are reasons why you don't want to move forward. ”
Gu Bin's face darkened, and he said secretly, Mr. Zhang, can you stop mentioning this?
Zhang Yida said slowly: "The main reason is that the dividend period of traditional e-commerce has passed. To develop, we must find new paths. ”
"A new path?" Gu Bin chewed on this sentence repeatedly.
"Yes, a new form of e-commerce has emerged during this year's Spring Festival - live e-commerce.
With the upgrade of live broadcast technology brought about by the maturity of AR and VR technology, I judge that live broadcast e-commerce will become a new outlet. ”
Zhang Yida pointed to Zhao Erya again, "Mr. Zhao will be responsible for the formation of the MCN organization of Dogfud Network next." ”
"Live e-commerce, how can this dog food be sold through live broadcast?
Tell the anchor to perform and eat dog food?"
"That's right!" Zhang Yida nodded.
Gu Bin: "......"
Zhao Erya also glanced at Zhang Yida, whether it was good to be serious.