North Tung.

Yuanfang Group Headquarters.

Subordinate to the remote game headquarters.

"What's the number of players doing these months?"

Zhou Fangyuan sat on the main seat of the conference room, looking at the people in front of him, this is the leadership of Yuanfang Games, it is not an exaggeration to say that the leadership of Yuanfang Games controls the life of most of the employees of Yuanfang Games.

It's been a few months since Minecraft (MC) was released, and unlike the previous life, the MC was developed by a man named Markus Persson. This person is a very ordinary-looking white man, a little bowed, and an elder beard.

As a child, Persson lived in a small town called Edsbyn, north of Stockholm. His father was a railroad worker and his mother was a nurse. When Persson was 7 years old, his family moved to Stockholm, and when he was 12, his parents divorced. His father moved to a cottage in the countryside, where he suffered from depression, alcoholism, and drug abuse, and lived in a difficult way for those years. On December 14, 2011, Persson was hit hard by his father's drunken suicide with a pistol.

Persson started teaching himself programming with a Commodore 128 home computer at the age of 7, he didn't finish high school, but he got a job at a web design company at the age of 18, and around 2000, he worked in different jobs at several tech companies.

In 2009, Persson spent a week writing the first version of Minecraft outside of work. Selling 20,000 copies in the first year, Persson's idea was to make enough money to make the next game. However, by the end of 2010, Minecraft was selling 20,000 copies a day. In June 2013, the total sales of Minecraft had exceeded 11 million. The game's community continues to grow, with players creating instructional videos, bugs, and podcasts about their adventures. Minecraft has been more than just a game since then, but a platform.

Persson is the most famous person in the game, with 1.6 million Twitter followers.

It can be said that the success of MC in the previous life is not only due to its own quality, but also to Persson's own continuous dedication and years-long training.

The unique advantage of Far Games is its own international fame, since the acquisition of Blizzard, Far Games has become a rare game giant in the world. Its games, all of which are classics, are not only second to none in China, but also have a huge player base abroad. In fact. There has always been such a group of players abroad, who are good at accepting new games and different cultures, especially some games that are called niche in the local area.

Domestic culture, in the minds of foreign players, is actually a representative of the minority.

This niche is not like some small countries, where the small country and the people are unknown, but purely because there are too few people in contact, too few people who know how to appreciate it, and there are no other people around who can communicate with them, so it is called a minority.

But these people's spirit of exploration is really powerful, and they will try their best to accept the culture they don't understand, and even take the initiative to learn. Zhou Fangyuan had heard it in his previous life, saying that the domestic online articles had spread abroad, attracting a large number of readers abroad, and some of them even sat up in the Yinghua group. What's more interesting is that these people themselves are not Chinese, they only knew Chinese at first, or even didn't understand it at all, but because they saw the English, they felt that these were too cool, so they took the initiative to contact Chinese, learn Chinese, and even finally succeed in learning.

Zhou Fangyuan must say, amazing.

Because you must know that Chinese is one of the most difficult languages in the world to learn, and its learning difficulty is far greater than that of English.

In order to take the initiative to learn Chinese, these foreigners can imagine their spirit of exploration.

Therefore, with the presence and help of these people, Yuanfang Games is constantly expanding its influence in foreign markets.

Of course, if the game style is really too Chinese, there may still be various problems in terms of promotion. However, in the MC game, the game style is the least likely to be a stumbling block.

Because it doesn't have a playstyle at all, or rather, the MC's playstyle, which is freedom.

You can do everything you want in the game.

You can build a house in it, you can venture inside, and you can even build your own territory inside, of course, this is all at a beginner's level.

Someone makes an automatic farm in it, someone makes a song player in it, and even someone makes a binary computer in it, of course, many of these are what Zhou Fangyuan saw on the Internet in his previous life, and there is no such god in the game in this life, and many people are still in the process of getting familiar with the game.

But it is conceivable that as everyone's understanding of the game gradually deepens, there will inevitably be various gods who will begin to appear and surprise the eyes of gamers all over the world.

Of course, that's for later, and now again.

MC is a game that relies on the global channels of distant games and the reputation of "high-quality" and "excellent quality" of distant games.

At first, many people didn't understand this game very well, after all, the price of ten dollars, to be honest, is not high in foreign countries, for example, in the United States, ten dollars is not a problem. But in China, considering the exchange rate at the time, ten dollars is dozens of soft sister coins. At this juncture in 06, many ordinary people's monthly income is only more than 2,000, and nearly one-twentieth of it is taken away at once, and many people are reluctant. Of course, considering that everyone likes games, dozens of dollars will be spent, after all, it is a distant game.

But the problem is, after the money is spent, when I look at the game again, I suddenly feel that the game is average.

It's all pixel blocks, it's square, you can smash stones and wood back and forth, and then build a house or something, and you can't feel the fun of the game at all.

Although it can be upgraded, it doesn't feel meaningful, it's not interesting to build a house, it's not interesting to fight monsters, it's just not interesting anyway, so it set off a craze for returning money on the Internet. Whether there is another game company's handiwork behind this is basically impossible to find out, but it doesn't matter, Zhou Fang is far from caring.

When the wave of online money refunds was at its strongest, he hung a video directly on Weibo.

Quite simply, it's a video of building the Forbidden City in a game.

Following the camera, all players saw with their own eyes a Nuo Grand Forbidden City, which gradually took shape in the game.

Vast!

Spectacular!

Many people only then know that the original game can still be played like this.

Immediately after that, all kinds of buildings began to appear in the game, and then through the game's built-in tools, the video was converted and posted online.

At this moment, the game began to become popular.

"At present, the game Minecraft has sold more than five million copies in China, and it is almost the same number abroad, that is, our current global sales have reached 10 million!"

The sales director of the distant game said with some excitement, a copy of ten dollars, ten million copies is 100 million dollars, which is hundreds of millions of dollars in soft sister coins, and a game has such sales, and his whole person is a little red with excitement.