Chapter 305: The Intention of Endorsement
During the recording of that program, Fang Hao received another business for the company, cooperating with Zhan Li, a former costume diva, to help her publish an autobiography.
With Jen Li's popularity there, this project will not lose money, it's just a matter of earning more and earning less
Of course, the remuneration to be given to Zhan Li is completely different from the remuneration to Luo Xiaohu.
The market prospects of the two people are not the same.
The contract signed between Haoran Culture Communication Company and Zhan Li is a guaranteed plus share.
Zhan Li took 20% of the royalties.
If the price is 50 yuan, then for every copy sold, Jen Li can get a share of ten yuan.
One million guarantee, that is, no matter whether the book is profitable or lost, Zhan Li must be paid a guarantee of 1 million manuscript fees.
According to 50 yuan a book, then 100,000 copies need to be sold to meet the minimum guarantee requirements.
The excess part will be charged royalties according to 20% of the yard.
In this way, the author's motivation to promote the book can be increased.
Of course, Zhan Li will not be the real author, she just provides some information, and then the staff of Haoran Culture Communication Company will screen and process it.
The project won't be up and running for the time being, because the employees of Haoran Culture are busy flying right now.
Even Ye Wenwen worked hard to do their logistics and cook for them.
"Days and Nights in Pengcheng" was reprinted in 100,000 copies, and it was sold out in a day and a half, which involved more than 10,000 buyers.
The first edition of "The Sorrow and Sorrow of Youth" was 900,000 copies, and more than 860,000 copies participated in crowdfunding, involving more than 80,000 buyers.
There are more than 30,000 copies left, which are also hanging on their online store for online pre-order.
Even if 10 or so temporary workers were hired, it was still an uphill battle.
The courier companies they cooperate with have reduced the courier cost to a fairly favorable point, saving them a lot of logistics costs.
Labor costs can't be saved.
At his point, the courier company comes in a dozen times a day to pull their packages - well, most of them are tricycles driven by the courier guy.
A large number of books are sent out every day.
Some buyers have hundreds of copies, and they have to be packed in many boxes.
Fang Hao didn't participate in this hard work, now he doesn't need to do many things himself, and hiring a few temporary workers for such things is more efficient than him.
Every day, a lot of books are brought over, and a lot of books are sent out, back and forth, which creates a lot of profits for this company.
I got more than 30,000 poetry books sold online, and after only a day of putting them up, they were gone.
It can be seen that after "Footprints of Youth", Fang Hao's popularity has increased many times compared with before, and his ability to attract gold has reached a very strong point.
The book was taken off the shelves when it was sold out.
For the time being, there will be no plans to reprint the two books, and the leeks can't be cut forever, so they have to leave a chance for the leeks to grow.
However, Fang Hao received invitations to several variety shows during this time.
is not an online variety show, but a variety show of several mainstream satellite TVs.
But Fang Hao didn't agree, and politely refused.
Some programs are too high-end, and they really regard him as a poet and author, and the people on the same stage with him are some famous cultural people.
On that occasion, Fang Hao's past was completely suicidal.
Don't say that he doesn't have that background, it's just that Liu Qing, the operator of his writings, was still beaten in the past.
He would be stupid to agree.
There are also shows that are too noisy, just tossing the guests.
The appearance fee given is not very high, and it is only one episode, Fang Hao feels that he can't improve his popularity, and he is so tired, there is no need.
There are also two shows that are quite worthy of Fang Hao, and let him be a judge.
But Fang Hao looked down on himself, he still had a few pounds and taels in his heart, and he could only refuse.
Anyway, it's quite easy for writers and poets to quit variety shows, and one sentence of dedication to creation can be done.
In addition, he was approached by two advertising endorsements.
One is the mask product.
One is pure water.
Mask products, Haoran Culture learned about that brand, it was just a micro-business product, and it was rejected at that time.
It's not that I look down on micro-business......
Well, it just looks down on micro-business.
Fang Hao also persuaded Luo Xiaohu not to accept the advertisements of those micro-businesses, and of course he himself would not accept them.
Advertisements for pure water are talking.
Although the price of the pure water company is not very high, it is a first-line brand, and it is much better to be the spokesperson of such a brand than to endorse those pheasant brands.
The price of other micro-business products is 20 million for two years, and the contract is 2 million, 8 million for the completion of the first year, and 10 million for the second year.
And the pure water company quoted only 8 million in two years, and it was also paid in three installments.
But this is a regular company, the possibility of problems with its own products is very small, and the possibility of refusing to pay for endorsements is also very small, so it is still worth talking about.
Under Fang Hao's instructions, the company was talking to the pure water company about advertising endorsements.
The main thing is the price.
The offer of 8 million, Fang Hao still felt that it was a little less.
It's not just about money, it's about a coffee position.
Even if it's 10 million.
Although it is only 2 million more, the remuneration has suddenly changed from seven figures to eight figures, which is a qualitative improvement.
He's now self-proclaimed top traffic, and certainly can't take on seven-figure ads.
And I'm afraid that when it's just a little transparent, the advertising endorsement signed with the Han Sentry men's clothing is also 10 million.
Although the endorsement time is three years, how good is the eight-figure advertising remuneration?
And seven figures are not a coffee at all.
The second advertisement, which is even more remarkable, 20 million in two years, a proper first-line giant.
What if the third ad turned into a seven-figure payout?
Isn't it that the hint given to others is that Fang Hao can't do it, and he must deal with it at a lower price?
So it's absolutely a no-no.
As soon as this price drops, it will be difficult to raise it, even if it is a few fewer advertisements, it is necessary to ensure the coffee position.
Fang Hao wanted to make that money, but he couldn't accept that price, and the requirement for the company was that the bottom line of eight figures must be guaranteed, otherwise there would be no negotiation.
There is still a long way to go, and this advertisement cannot be negotiated, and there will be other advertisements to talk about.
This thing can't talk about small profits and quick turnover, there are too many advertisements, and the audience will be annoyed, so you must be cautious.
Anyway, after the BMW team's support, his top traffic reputation is already there, and he doesn't have to worry so much about advertising endorsements, he can afford to wait.