"Even Lao Pan of SOHO is not optimistic about the long-term rental apartment model, with a rate of return of only 1%. A long-term rental apartment, after superimposing rent, decoration, management, and operating costs, is basically the same as the price of renting out, and even has a slight loss. ”

Li Nanjun reviewed: "As an industry with scale traps, in order to run through this model, it is necessary to reduce the marginal cost after achieving the scale effect, coupled with proper management, in order to make money." ”

Shen Feng tastes tea, and the domestic people who can play with the scale and benefits brought by this rapid expansion......

Handful!

Danke has been trying to use the concept of science and technology to solve the unity of scale and efficiency, hoping to reduce costs and improve operational efficiency through the increase of unit housing.

The question is whether it can be achieved in the short term?

That's why there's a sense of reverence for the real industry,

Goldfinger isn't a panacea either!

Don't underestimate real estate, people's high-tech level is staggering, not to mention anything else, just develop a BI big data business intelligence system, not tens of millions to try?

From receiving, measuring to leaving, each process link is standardized and modularized......

Collating true and transparent information, prices and standard service systems can enable users to make quick judgments and effectively promote the networking process of the housing rental market.

Based on the big data accumulated in the process of housing design and decoration, combined with laser imaging and machine vision technology, it can quickly identify and build a house type and match the optimal house renovation plan.

Isn't this what artificial intelligence is?

The story is very good, otherwise it can't be IPO, the problem is that the current expansion rate of eggshell housing is too fast, and reducing costs in the procurement process alone is not enough to optimize the overall efficiency.

Coupled with the continuous expansion of new cities, it is difficult for this part of the property to immediately generate local scale effects and reduce costs.

To put it bluntly, centralized long-term rental apartments are a bit like hotels, one building at a time, and it is more convenient to transform them due to the scale effect, but the radiation area and flexibility of customer acquisition are limited.

Decentralized and individualized renovation increases the cost, but it is more flexible and can also get more high-quality properties.

A good house, or a good address, does not automatically equate to a good rental condition. The house is to be renovated, the decoration cost, the result, and how to get customers are all tests of the operator's refined operation ability.

The money earned is deducted from between the teeth little by little!

"Boss, should we try it?"

Li Nanjun hesitated again and again, but still said seriously: "Now the group is strong and strong, backed by the largest knowledge crowd flow pool of millions of winners, so ......"

Shen Feng tapped his fingers on the table and asked, "Tell me what you think." ”

"Take the eggshell analysis, the age of the tenants is concentrated in the years, highly educated, and has a stable income. The occupancy rate is 89%, and the tenant renewal rate is over 51%, both ranking first in the industry. ”

"The core advantage is first embodied in the technology, research and development of the business intelligence center system, the background based on more than 30 dimensions of data to establish an evaluation model, in order to understand the local housing rental market conditions, pricing and risk control ......."

"The BA department evaluates the business environment around the transportation, industry, and revenue of the entire city, establishes a business model, and guides business decisions......

"Big data aggregation to get rid of the constraints of offline stores, realize online business, and use big data to carry out refined operation ......"

"Once the business upscaling capability is improved, a set of standardized design and execution processes can be formulated, and the national supply chain management can be coordinated through the network, and decoration, assembly, warehousing, logistics, etc. are all incorporated into this online supply chain management system......

Shen Feng listened and thought about the feasibility of the project, the future rental is definitely a trillion market, with the general trend of urbanization, people will inevitably enter high-rise buildings.

"I have studied the core team of Danke, which comes from the Internet, retail, e-commerce, finance and other industries, and attaches great importance to technology and products, and cares about user experience. ”

Li Nanjun analyzed: "Last year, the market has reached 18 trillion, and three years later it will break 3 trillion, this cake is too tempting." ”

Shen Feng thinks further and embeds other third-party service providers in the future to provide a wider range of services to better serve tenants, and explores new value-added services, such as smart home, moving services, financial and insurance services, as well as new retail and other local ......

The house is the biggest consumption scenario, and once it occupies the user's mind, it is simply ......

Of course, the bones are also very hard, whether it can explore various derivative formats such as home furnishing, logistics, and finance in the rental market, in addition to the scale of housing, user groups, and supporting services......

What is more testing is the ability of data management, analysis, and integration.

Li Nanjun saw that the boss was silent in thought, and continued: "Now our group has a lot of self-owned properties, and many of them can be remodeled and rented, so ......"

Shen Feng's eyes lit up, he actually forgot this?

With a wave of his hand, he said: "You are responsible for this matter, integrate the new team, the scale is not large, let Ye Fei do technical support, and get the profit model out first." ”

Li Nanjun hurriedly agreed, secretly excited, he had another piece of power in his hands!

Although the group is thriving under the leadership of the boss, there are rivers and lakes where there are people, let alone a 100 billion group.

It can be seen that the boss also encourages healthy competition, although a little like cronyism, but the effect is very good, every internal project founder can carry a big banner, and even eighty percent are women!

This is also one of the legends that are talked about in the circle,

Wanli has even become the most coveted holy place for many high-ability women in Kochi!

Do you say sexism?

That's depending on where you climb.

Who dares to discriminate against Miss Dong Mingzhu?

Now Wanlijia has a big business, and it is not a poor and white grass platform, some are professionals, as a CEO, the test is strategic vision and insight into the market, really do you have to do everything?

Exhaust you!

Look at the boss's chic appearance, work and leisure, the strongest diamond king in China, how many losers' dream lovers......

This is called the big guy!

Sending Li Nanjun away, Shen Feng carefully studied the industry report, which seemed to be a trillion-dollar market, but in fact there was an undercurrent.

Last year, Lejia Apartment, which had more than 400,000 customers and more than 200,000 listings, closed down in a few days, leaving a lot of chicken feathers.

The explosion is not the first case in the industry, and it will not be the last. What Dingjia and Yujian have sounded the alarm again and again for this industry that is in full swing walking on a tightrope.

Like the sharing economy and P2P, the boom of long-term rental apartments seems to happen overnight.

In recent years, the Internet industry represented by Lei Jun has entered the apartment field with a subversive attitude, and has great ambitions to carry out Internet-based transformation of real estate.

Real estate enterprises are close to the water, and the scale target is often hundreds of thousands of sets, and the corresponding debt financing methods are also immediately arranged.

The traditional hotel apartment industry is also sticking to the basics and expanding into a new situation.

Capital provided ammunition behind stealth, and the forces of all parties were close to each other, and the industry quickly changed from a blue ocean to a red ocean.

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