All entrepreneurs, as if they didn't see it, don't like it anymore.

Why?

It's very simple, because this copy is different from the previous tickling copy, and this copy hurts the muscles and bones.

If there is anything that Disney's dominance in Hollywood has brought to the global film industry, there may be many.

But the most important thing?

There is no doubt about the concept of IP!

Further, it is the concept of the Marvel Universe.

What is the core of the Marvel Universe?

Is it Iron Man?

Is it Team Rice?

Is it the Avengers?

Is it a special effect?

Is it a big investment and a big production?

No.

It's copyright!

Disney can rely on the Marvel Universe to dominate the entire Hollywood, and there are countless profits around the world, relying only on these two words.

In fact, there was already this trend in Star Wars and even earlier, but at that time, the word copyright was far from being developed to the fullest extent that it is today.

Putting aside the real-life influences of peripherals and co-branding, whenever a superhero is pulled into the Marvel Universe, it will be sublimated in an instant, and the box office of the film will have a basic guarantee.

With IP as the center, Disney can build any intermediate link in their system.

Important Characters, Crew, TV Series, Movies, Superstars, Next Important Characters, Crew...... Cycle.

Making money has become secondary, and control is the key.

And Disney's set, the whole world is crazy to learn.

Especially the flower market.

Because the current flower film market is no longer inferior to the North Mi Film Market.

The North Mi Film Market is able to give birth to a supergiant like Disney.

What about the Flower Film Market?

Who will be Disney for the Flower Movie?

Is it crazy?

No, it's the company that mastered the "Marvel Universe" of planting flowers.

So a few years ago, planting flowers set off an IP frenzy.

Monkey king?

Nezha?

Apotheosize?

Journey to the West?

Antiquity?

Grave?

Shushan?

As long as it is an IP that has a certain influence in the hearts of the public, it has begun to be acquired.

However, the results were not good.

After a wave of hot money, various big IP productions did not give birth to any attractions. Instead, they left a lot of chicken feathers, and the visitors suffered heavy losses.

This not only makes people suspicious, is it a big IP?

This suspicion existed only for a short time.

Because it turns out that in Hollywood, big IPs are absolutely workable.

Transformers, X-Men, Justice League, are all examples of this, not to mention the Marvel Universe.

The real problem is that these IPs are not elaborate, but a bad piece of money with a layer of skin, which can become classics and deserve to hit the streets one by one.

In this wave of painting cakes, some people have lost all their money, and some people run away after picking up a wave of money with top class and big IP.

These people are not ambitious people, they don't want to be Disney who grows flowers, they just want to cut leeks.

This situation lasted for several years, and the value of IP began to fall, and it seemed that it had been beaten back to the prototype.

But!!!

At this juncture, those who have only begun to acquire and hoard IP on a large scale are the companies that really want to become Disney flowers.

And some time ago, it was these companies that entered the film and television industry on a large scale.

After the big IP boom subsides, it's time for big IP to really play a role.

Because of the current flower film market, Disney can't get out.

It must be many years after the concept of IP is deeply rooted in the hearts of the people that Disney will come into being.

Without the Spring and Autumn Period and the Warring States Period, where would the Great Qin be unified?

The general trend of the world, divided and combined, there are not many "points" to spread the concept, how to "unit"?

Those hot money that ends first is actually equivalent to helping these truly ambitious companies heat up.

The battle for Disney planted flowers, which only went from the first chapter "The Conception of Concept" to the second chapter, "The Growth and Collision of Concepts".

In the second stage, there will be several IP works that are really big.

They were kings of their respective lands and fought fiercely against each other.

Just like the battle between "Teenage Mutant Ninja Turtles", "X-Men", "Transformers", and "Fast and Furious" in Hollywood many years ago. Only the final winner is qualified to form the "Marvel Universe" and push the process to the third chapter - Planting Disney!

But now there's a problem.

That is, the IP accumulation of these companies is enough.

However, these IPs that have been used in a short period of time cannot play a role for the time being, and they will not be able to regain their brilliance until they enter the third stage.

So now, major film and television companies need a new batch of IPs to conquer the city.

But...... This batch of IPs is different from the previous ones.

The previous IP was mainly for money and hot field, and any style can come, and there were many such resources in the past, just buy and buy.

The second batch of IPs is for the final construction of the universe, so the new IPs of each company must be in the same vein and be able to build the world in the future.

This can't be bought, bought, not so suitable.

This requires someone to create.

After going around in such a big circle, I finally came to the original part.

Authoring is required, and IP pre-cooling has occurred before.

Therefore, various companies tacitly began to reduce prices.

The price of the original content market has been greatly reduced by major film and television companies. The income of many original creators has plummeted, but the overall demand of the industry has increased, which is very abnormal.

Without the loss of price protection, creators no longer care about their creations, and plagiarism began to appear on a large scale. At the same time, due to the decrease in profits and the increase in the cost of rights protection, there are many unhealthy trends in the original market.

The space for originality is getting narrower and smaller.

If this continues, planting flowers will not usher in the third chapter of the Disney Plan.

Because by the time of the second chapter, the excellent originality has disappeared.

You copy me, I copy you, and in two or three years the industry will have nothing to copy, because everything is the same.

The best example is that you can't find a book on an e-book platform now, and their content is all homogeneous and non-original.

The industry and the music industry have learned from the past, and the film and television industry must not be repeated.

Because the volume of the film and television industry is huge, the situation of the extinction of this cultural creative ability is a huge blow to the entire spiritual civilization of planting flowers.

The consequences are not just something that an industry can bear.

It is very likely that it will be the decline of the spiritual civilization of a generation.

It may also lead to the phenomenon of cultural invasion in other regions, just like the invasion of the cold snap many years ago, which is terrible not because of its economic benefits, but because of the spiritual demagogy and enslavement of a generation of Kahan people.

Xu Yuan's proposal is to prevent such a terrifying status quo.

This seems to be a big fake, but in fact, it is not difficult to get results when you deduce it carefully.

There is only one reason why this proposal did not receive the support of a big boss, and that is that Xu Yuan has increased the price of original content in disguise.

crack down on plagiarism, then these big bosses will not be able to buy the IP they want at a low price.

Content providers have become in demand, so the value and voice have also gone up.

These big film and television bosses will never allow an extra hand to take money out of their pockets.

Even if the money originally belonged to that hand, not to the bosses.

Mr. Kang said indignantly: "Xu Yuan overestimated the influence of content on a film and television work. ”

The president of a certain art: "There are so many scripts for planting flowers, but the scripts are not worth anything at all, what is lacking is a good film and television company and director!"

The person in charge of a bird film and television: "The IP is already cold, we will not give the IP creators too much right to speak, it turns out that they are not worth it!"

One company after another began to speak and boycott Xu Yuan's copywriting.