At the end of July 2020, Ruixiang Group held a high-level meeting.

Zhang Yida flicked the text message printer paper he had just sent from the United States, threw it on the table, and complained with a smile, "What does Wang mean?

The executives looked at each other, and there was a saying that "" did not know whether to say it or not.

Do you still laugh?

Judging from the straightforward style of understanding Wang, this matter is probably not groundless, and it must be a dead hand?

Something similar happened a month ago, when Ah San took the lead in firing the first shot to boycott China's internet.

Ruixiang's stock price fell by more than 5 in response, and its market value evaporated by more than $25 billion.

At that time, your reaction was not as calm as it is now, and you greeted all the eighteen generations of Modi's ancestors.

The executives' faces are heavy, and the U.S. market is no better than the Indian market.

�India's 200 million monthly active users are equivalent to spam, and the company's operating margins have risen significantly since the shutdown of its operations in India.

India is a country with a population but no output.

This point can also be seen from the fact that Ah San built an aircraft carrier.

I heard that Boss Guo regretted going to India to open a factory, and he was ready to go back to the mainland and continue to enjoy food for the people of the mainland.

Ah San is really not good, there is a population, but there is no population quality.

Lin Zhenyang stunned Zhang Yida, I don't know if he was pretending to be calm and panicked in his heart, or if he had broken the jar and was fearless.

"I've heard that there was a group of naughty American children who released the king pigeon, and millions of people booked tickets, and only a few thousand people went to the end.

While doubting our "data security", American politicians have added a new crime: "interfering in the US election". ”

Lin Zhenyang smiled, "Of course, this is all an excuse, and the real reason behind it is that it has shown the nature of the media, and it is possible to break the control of public opinion in Western countries."

This year's epidemic and anti-racism and riots caused by Lao Hei's kneeling and killing ......

People in China and around the world can now watch high-definition reality versions of American blockbusters on TikTok and Ically without leaving their homes. ”

The executives have a black line, is the company floating, or are the two CEOs floating?

Instead of hastening to discuss a solution, they are still ridiculing the US authorities and the current state of American society here.

Zhang Yida glanced at the executives, slowly smiled, and said lightly: "To solve the problem, we must find out the essence of the matter." ”

"The essence is very simple, it is a Sino-US Internet hegemony competition. ”

Lu Qi, who has always been a good gentleman, was also rarely angry, "Just like Xiao Mazi said, the rise of China's Internet companies poses a huge threat to the United States.

To put it simply, after Ally opens ad monetization, it is likely to be divided into three parts of the world with Google and Facebook.

It's not hard to speculate that we can also see how popular short video ads are and how much potential they have in our financial reports. ”

"Although the withdrawal of the Indian market has cast a huge shadow on our globalization story, the actual losses are very limited, and the direct economic losses are only a few hundred million dollars.

Although the market capitalization has evaporated by $25 billion, this actually contains investors' pessimistic expectations about the loss of the Indian market.

At present, the company's market value is constantly recovering, and it will soon stand on the $500 billion mark again. ”

Lu Qi paused, and then said, "But the U.S. market is different, India doesn't have a little brother, the United States has a little brother."

Once the United States begins to ban the Five Eyes Alliance, Japan and South Korea and other countries may choose to follow suit.

The story of our globalization is basically impossible to tell down, and we can only shift the focus of development back home. ”

Zhang Yida nodded, Lu Qi's analysis and inference were very logical.

If the worst situation really happens, then you can only go back to China and grab food with Erma.

Although he didn't mind, Erma certainly would.

The GV of Ruixiang's e-commerce business has skyrocketed, and the good news continues.

However, because of the rigidity of internal management, Ahri ignored the sinking market, missed the short video track, and was constantly encroached on by the fight and live broadcast e-commerce, and was miserable.

Some time ago, it was also rumored that the "president was cheating", and even the little brother Weibo, who helped control public opinion, was hit by the board.

Well, now, not only is Mr. Ma's black material continuous, but even the deified Ahri family has begun to shatter the myth.

Little Pony wasn't much happier either.

Some time ago, there was a huge storm of termination on Penguin's website, and a large number of well-known writers were brought to Ruixiang by headhunters.

Zhang Yida actually felt quite inexplicable, and the plate that he had been thinking about for so long was made in this way.

Although there is still a certain gap with penguins in the number of paid readers, dozens of gods have jumped over and still led a wave of Ruixiang.

Of course, the cost of Ruixiang is not small.

Once again, the "10 billion subsidy" that made peers jealous was sacrificed, but this time the subsidy was aimed at the majority of online authors.

Zhang Yida also reads online articles, and also knows that it is not easy for online writers to survive, and there is a lot of pressure on code words.

He had seen several great gods, and his hairline was higher than that of a senior yard farmer who had been adrift in Zhongguancun for ten years.

A certain god writer with gray temples said that he was a post-90s generation, Zhang Yida didn't believe it at first, but later learned that it was the sequelae left by the explosion.

With so many authors joining Ruixiang, Zhang Yida will not just be stupidly subsidized, after all, he still has to come up with some plans to treat the symptoms and cure the root cause.

In addition to using short videos to shoot "recommended advertisements" to expand domestic demand, Ruixiang has never given up going to sea.

The biggest advantage of Ruixiang going to sea is short videos, and there are a large number of accounts on it to popularize Chinese online literature knowledge for readers from all over the world.

Just like the film and television commentary account on the short video, many institutions have already targeted this way to make money.

Carry the short video advertisement shot by Ruixiang to YouTube and Ically, and then start to introduce "How does the flying sword take off?", "Jindan period is equivalent to Spider-Man", "The Emperor of Heaven is equivalent to Thanos"......

The historical theme was also brought to fire by Lao Mouzi's "Lonely City White-haired Soldier".

The prosperous and magnificent Chang'an City, the ancient Chinese aristocratic knight's heirloom horse lance, the Mo knife that was split in half with people and horses, and the white-haired old man who stuck to the lonely city for half a century......

Through this movie, you can get a glimpse of the exquisite military skills of ancient China and the 5,000-year-old code of Chinese civilization.

Because of the epidemic, foreigners have watched this movie through ically short videos and YouTube.

The foreigner was very excited to see it, and initiated a lot of interesting discussions in the overseas version of Zhihu ora.

"Why didn't the Tang Dynasty send troops to rescue those loyal and brave soldiers?"

"Why did those generals and soldiers not save their lives when they knew they were invincible?"

"Is it really 50 years? Are there many wars like this in China?"

"I want to have a horse lance, a Mo knife, can modern technology be made?"

......

The most popular movie broadcasts are in Japan, South Korea and Southeast Asia, and the discussion is also very active.

Dongying people said that China at this time was the real kingdom of the Celestial Empire, and Dongying had sent Tang envoys to study abroad......

Kimchi said that our country has another famous general, although it only appears in the movie, but in actual history, he is the first general in East Asia to fight against the Arab Empire.

Chinese netizens were convinced, and the clips that were not released in the movie were turned out of nowhere by Kimchi Country and put gold on their faces.

Ancient Chinese historical war films also ushered in a wave of going to sea, and YouTube officials felt that they were making money, so they bought a batch of films and TV series from Chinese film and television companies and put them on the platform for users to pay to watch.

What new and old Three Kingdoms, Romance of the Sui and Tang Dynasties, and Jingzhong Yue Fei were put on YouTube, foreigners watched it with relish.

They finally knew that ancient Chinese dramas were not all Qing court dramas like "Qianlong and His Women", it turned out that there were other dynasties with blood and loyalty.

Several historical gods have eaten the first wave of dividends, and their works have been translated into English by the martial arts world and have become popular abroad.

Zhang Yida is very satisfied with this result, online article + short video + Chinese movies and TV series, this is the three axes of Ruixiang's cultural output.

Although the results are still very limited, everything is moving in a good direction.

Bonima is naturally very jealous, and in response to Ruixiang's sky-high price to poach the author of the online article, Penguin also conducted a legal battle and public opinion war with Ruixiang.

Nanshan's lawsuit, Rui Xiang lost.

Haiding's lawsuit, Penguin lost.

The public opinion war is also evenly matched, and even Ruixiang has a certain upper hand.

In addition to the fact that the penguins did commit public anger this time, Ruixiang also held high the banner of cultural export.

All kinds of interesting comments on foreigners' watches, short videos, and movies were collected back to China by Ruixiang, and fermented through short videos and major media platforms, arousing the full national pride of domestic netizens.

Everyone thinks that Ruixiang is finally no longer a platform for vulgar and brainwashing content, and has finally done something serious.