735. Promotion
The pattern of the global mobile phone market today is like this.
First of all, according to the traditional mobile phone and smart phone, the two sides can be regarded as a dog's tooth, because except for a very few areas in the world, in most areas, mobile phones have been popularized. Especially the traditional button mobile phone, after all, after years of development, the cost has already been pressed to a very low level, so the popularity rate is the highest. But since the advent of smart phones, if on the map, traditional mobile phones are marked with white to cover the area, then this white, now like snow in the sun, is rapidly melting and fading, smart phones, is crazy to occupy the market with quite a terrifying momentum.
In developed regions, smartphone coverage has surpassed that of non-smartphones, while in less developed regions like China, the two sides are competing for an advantage. In a few poor and even small-scale unstable areas, smartphones are basically unsellable, and no one sells them, and there are some dangers in that kind of place, and ordinary people dare not enter them casually.
And what about smartphones alone? It's a three-way situation today.
Not to mention Nanxian, Samsung's own land, Apple is not easy to sell, let alone distant mobile phones. When Samsung didn't have a smart phone before,YuanfangI1There can still seize a very considerable market,But with Samsung's first smart phone on the market,Yuanfang mobile phone is not to say that it has withdrawn from the market like a low tide,In fact, it is not bad,At least the turnover is an avalanche,There is no ability to resist at allγ However, in places other than Nanxian, such as East Asian countries and European countries, distant mobile phones are played according to Apple, although Apple is powerful, and the quality of smart phones is indeed good, but after all, distant mobile phones have seized the market for nearly a year in advance.
A year,This is enough to make a distant mobile phone leave a deep impression in the hearts of users,Now the second generation of mobile phones on the market,The quality of all aspects,In fact, it is still better than Apple's mobile phone,There is no obvious difference in price,So many people,Are homeopathic to buy a distant I2 mobile phone,A few people who have never used a smartphone before,Some of them because of the people around them,Chose a distant mobile phone,There are also some people because they like Apple,Choose an Apple mobile phoneγ
All in all, the 65% share of the global smartphone market is no joke, and with the further development of the market, in fact, the sales figures of the distant I2 are not worse than the I1, but slightly higher. It's just a little bit worse than expected.,It's really a little bit.,After all, Apple and Samsung came out to grab the market.,Just a Nanxian.,How many mobile phones are sold.γ You must know that after the help of the rice country, Nanxian is now a developed area. After more than ten years, Huaxia does not dare to call itself developed, and it is still a developing degree, so it is conceivable how rich Nanxian is now.
One Nanxian and one Fusang can basically be regarded as developed regions or developed countries in Asia.
Fortunately, Bin Qibu is the image spokesperson of the distant mobile phone in Fusang, which is a good value for money, which directly drives sales. On Nanxian's side, Han Jiaren is used, in fact, if it is not Samsung, there are enough Han Jiaren. But there is no way, Samsung is already a state-level enterprise in Nanxian, or in other words, Samsung is equivalent to an industry that has mastered part of the country's strength. The country of Nanxian is a bit special, several big consortia, basically carved up all aspects of the country, so to speak, if these consortia collapse, Nanxian will be directly finished.
It's so powerful, and among these consortia that have mastered the lifeblood of the country, there are Samsung.
So in Nanxian, no one can sell mobile phones, as long as Samsung makes a move, it will properly crush you, and there is no room for negotiation at all.
But fortunately, only in the Nanxian area they have such ability, and if they get out of Nanxian, then they can't live it.
After all, it is still the world of distant technology.
And in order to market the world, Yuanfang Technology has also formed a multi-national and multilingual compilation team, with more than 50 team members, covering almost all mainstream and second-tier languages in the world, of course, in fact, as long as English and Chinese are mainly promoted, after all, only these two languages can be regarded as mainstream languages. Needless to say, the former is today's international lingua franca, while the latter is now getting higher and higher because of the large number of speakers and the growing Chinese state. What's more, the main battlefield of distant technology is domestic, and the Chinese version is naturally the most important.
The English version, the Chinese version, and other versions such as Japanese, Korean, French, German, Arabic, Portuguese, etc., all of which are relatively common, have special versions. In fact, Zhou Fangyuan can also make a language switch, just inside the system, you can switch the language directly. But he still insisted on making a multilingual version, the main reason, first of all, is to exercise the team, and even if it is a multilingual version, in fact, it is a combination of different languages and English, although it is troublesome, and to be honest, it is not as convenient as the one-time multilingual, but for different regions to adopt different methods, this specially produced model, will give the locals a sense of closeness.
This is very important.
When everyone is about the same level, who consumers are closer to and trust, whose sales will be better, and vice versa, will be worse.
Yuanfang Technology would rather spend more money, but also do a little better in this regard, Apple is not an enemy that can be underestimated after all, and the same is true for Samsung, how to show its own uniqueness as much as possible on the existing basis, Zhou Fangyuan can be regarded as racking his brains.
And it's not just the language that has changed.
In all the mobile phones sold, especially the foreign versions, they come with a few commonly used software, such as Alipay, such as WeChat...... Cooperation with foreign banks is not easy to carry out, after all, it involves the financial field, and foreign banks are privately owned, which is far less easy to talk about than domestic banks.
It is said that it is difficult for domestic banks to do things, but the so-called difficulty is that the difficulty lies in finding people.
The so-called pig's head can't find the temple gate, money is not necessarily useful, you have to find the right person. If you want to do something, especially the kind of work that is more difficult, relatively large, and more strenuous work, you definitely need to ask someone to find a relationship. Finding the right relationship is naturally simple, but finding the wrong relationship is extremely difficult. The Yuanfang Group is now a hot group in China, and if no one else knows, Zhou Fangyuan, it was filed with the No. 1 leader, although it was because he had to accept some transactions from the emperor at that time, he must explain the situation to the domestic high-level after he comes back, and he can't let people treat him as a spy or a traitor.
But since there has been such a play, it is natural that Zhou Fangyuan can be regarded as a character. Not to mention that the gold medal for avoiding death is not bad for the golden body or anything, at the very least, even if he makes some mistakes now, the big leader will not casually ask him for guilt, plus his current hidden identity, the local government also has nothing to do with him, like what the second generation of that second generation, he doesn't care about it at all. With such a political foundation, it is more convenient to contact the bank from the top down. This is the benefit of state-owned enterprises, since the bank as an enterprise belongs to the state, then as long as the state has requirements, all the bank can do is to unconditionally agree and agree.
It's different in foreign countries, private banks, sometimes you don't bird you, you don't bird you, can you bear me?
Private banks are so confident, of course, if it is really the country's life, generally speaking, it will not refuse, but the problem is that Alipay is a thing, in China, it is good to say, once abroad, it is not valued by the local government, once it is valued by the local government, it will basically not be a good aspect, so from top to bottom or something, it is not to think about it, but directly linked to the bank, the bank makes its own decision, maybe it is simpler. But here's the problem, those big banks, to be honest, are not easy to deal with.
If you save money, or do something about financial management and investment, the bank is very welcome.
Alipay ...... When it comes to the financial behavior of third parties, banks are often extremely cautious, and private banks have enough autonomy to establish this level of cooperative relationship with them, and it is really difficult to do foreign software.
Zhou Fangyuan also took a lot of effort to reluctantly complete several major banks in some countries.
Of course, this Alipay is just testing the waters, whether it can work or not, at least Zhou Fangyuan doesn't care too much about it now. On the contrary, it was WeChat, and he asked the members of the development team to directly put WeChat in the system, which was also a bundle.
Many people will understand that just like we usually buy mobile phones, some of the mobile phones we buy are pure versions, but there is no superfluous software. And some mobile phones, which come with a lot of software when they are installed, of course, these APPs can be deleted, and it is a bit too much if they can't be deleted, but they are directly loaded into it, and the mobile phone is directly installed with it, and the biggest advantage of this is that many foreign users, they will subconsciously open it without knowing WeChat, and then try to use it.
It has always been difficult for domestic apps to be popular abroad, because the social habits in China are still different from those in foreign countries, and there are various local APPs in foreign countries, and local people don't need software in front of their own eyes, so why use you? Unless there are world-famous ones like Twitter and Facebook, why should people use them.
The benefits of direct installation are that it eliminates the need to promote the alleviation, and it is downloaded directly to your mobile phone, as long as you try it and think it is good, it will become tap water.
And the best thing is that you don't need to download it additionally, as long as you buy the same mobile phone, other people also have this software in their mobile phones, once the number of users goes up and a habit is formed, the user base will naturally begin to expand. When the time comes, mobile phone users of other brands will also start downloading, and then the software will be thoroughly promoted. This is just a small measure, it doesn't matter if it can succeed or not, Zhou Fangyuan is not worried about this.
β¦β¦
"Chairman Zhou, the company has been successfully registered, and the software has been debugged, ...... look?"
"Then go online!"
Zhou Fangyuan made a decision.
This is almost a month after the I2 mobile phone was launched, and it has reached the end of 05.
"Software promotion ......"
"It's just a matter of burning money, isn't the promotion plan already done? β
"The specific merchants are still being discussed, and we don't have enough manpower......
"Then recruit people, and spread it out across the country, not only in big cities, so second- and third-tier cities are online at the same time, don't be afraid to spend money, you can seize the market after spending money, and there are many opportunities to make money in the future." β
"But the financial pressure ......"
"Is there pressure?"
"Yes, yes, but I can still hold on, I'm worried about ......"
"Don't worry, just do as I say, don't worry, I know what I'm doing. β
Very inexplicable conversation.
But soon, the impact of this conversation was revealed.
As the Yuanfang Group began to operate at a high speed, the funds were spent like water.
In all major cities across the country, a green wallabby logo began to appear in the eyes of ordinary people.
And businesses have also begun to be "harassed" by a group of young people.
"This boss, you look at our software, our software is for all users who use smartphones, as long as we install this software, we can put your name and products in the whole city, and now our software is still in the promotion period, so we will not only not have any commission for all consumption, but also give you a certain rebate. You don't have to worry about not making money by joining this software, we will have subsidies. β
A young man in his twenties, dressed in a small green vest and holding a stack of leaflets, was talking to the owner of a noodle restaurant.
The owner of the noodle shop is a middleman in his forties, his hair is a little bald, and the whole person looks greasy, and this noodle restaurant, looking at the area, is only about 30 square meters, just a small noodle restaurant, and the radiation range is also around one or two communities, to be honest, can you make money? Yes, but not much, it is not a famous big brand, the shop is not big, there are not many tables and stools, it is the most ordinary one among the countless small restaurants in China.
But now, there is an opportunity to promote, to be able to promote his noodle restaurant to the whole range, this city is only a third-tier city, the population is almost a few million, and taking into account the entire administrative division, if it is only within the urban area, it will be less than two million, but if the noodle restaurant can really be promoted to the extent that the people of the whole city know, then this noodle restaurant may usher in a big development.
"That's good, by the way, what's the name of your software? β
"Our software is developed by Yuanfang Group, you know Yuanfang Group, games, mobile phones, a very famous group in China, and the name of this software is simple and easy to remember, it is called Meituan!"