What's the point of this little fight?

Shen Feng could only scoff, even if he won?

Lose you five million?

Shame or not?

In my opinion, if you can't kill your opponent with one blow, just lie down and try your guts, don't come out and talk nonsense!

Curious to open a certain 60 mobile phone assistant, enter the word "Kuaishou", the first one that appears is really not Kuaishou?

It's a short video of Douyin!

And there is a promotion logo displayed on the right side of the application name, can you really install it with a little click?

Shen Feng is also drunk, so arrogant?

Call Ding Wei over and ask what's going on?

"Just set "Kuaishou" as a paid keyword. Ding Wei explained with a smile: "Because the functions of the two programs are highly similar, it is very simple to move your hands and feet. ”

"It's just that few people use such a low method, I didn't expect ......"

Shen Feng couldn't cry or laugh, he was also the two giants of short videos, can he have a face!

"There's no way, there are many people who are popular, and at least one-fifth of the official account every day eats Kuaishou Douyin's melons, and I can't stop at all. ”

Ding Wei said: "What is South Douyin, North Kuaishou...... Douyin's ambition, Kuaishou's crisis...... Douyin counterattacked Kuaishou ......"

"It feels a bit like WeChat counterattacked Alipay back then, and Lao Ma directly scolded his mother for the Pearl Harbor incident. Originally, Kuaishou was the leader of the leader, but in less than half a year, he was surpassed by Zhang Yiming?"

"Who isn't in a hurry to get on fire?"

Shen Feng laughed, and two words flashed through his mind:

Zhihu!

I have to say that Zhang Yiming is still good at playing algorithms, and now Douyin is sitting on 400 million daily lives, and it is the first place in China.

Kuaishou's pace overseas is even less than ByteDance's TikTok, and TikTok's global downloads exceeded 100 million last month alone, which is proud of the crowd.

Kuaishou is only ranked eighth, and the international version of Kwai is not even in the top ten.

The gap is in one move: acquisition

I heard Bao bald head say that Kuaishou was the first to contact, but because the other party asked the buyer to buy its other two overseas products at the same time.me, Kuaishou couldn't bear it, and even scolded others for being hooligans.

Zhang Yiming saw an opportunity to take advantage of it, made a decisive move, and smashed one billion US dollars into it, contributing to the most important acquisition in the history of short videos.

With its popularity and huge user base, TikTok quickly gained a firm foothold in the North American market, and now Su Hua is estimated to even regret his intestines!

This is the legend of getting up early in the morning,

But caught up with a late set?

"During this time, Kuaishou hooked up with Zhihu, after all, Zhang Yiming in the field of graphics and texts has today's headlines, and Kuaishou is still blank. ”

Ding Wei gossiped: "Zhihu can make up for Kuaishou's ecosystem, and barely one more weight to compete with ByteDance." ”

Shen Feng waved his hand, what did the yellow flower mean yesterday?

Graphics and texts have long been in the past, and now is the era of live broadcasting, especially in the future, 5G will be popularized, which is simply ......

Although the number of users is not as good as Douyin, it can't stand the two of others!

Last year, the total revenue exceeded 50 billion, and the live broadcast brought more than 30 billion goods, and Zhang Yiming's eyes were green when he looked at him.

Douyin looks lively, most of them are white prostitutes, Taobao has a brother and a sister, Kuaishou has countless old iron, what does Douyin have?

The legendary greasy Luo Chubby?

For the first time, the total transaction volume of Lao Luo exceeded 110 million, and the Simba team directly sold 480 million, setting a new record for e-commerce live broadcast.

Does it count as a hanging?

Not to mention that Miss Dong broke 300 million in three hours, is it the second slap in the face?

"Baidu can't sit still. Ding Wei said: "At yesterday's Vientiane Conference, the vice president directly shouted that he would go all out to lay out the live broadcast. ”

Shen Feng pouted, only now did he find out?

The market value of Pinduoduo has exceeded two, is Robin Li good?

"What kind of goods does a person who sells hot searches bring?" Shen Feng said disdainfully: "In the final analysis, it doesn't rely on huge knowledge and information flow?"

"At present, there are more than 3 million creators in 100 accounts, and Haokan Video has 800,000 media organizations and PUGC creators......"

"Baidu Knowledge Vertical has 220 million content creators, including 60,000 cooperative institutions and 50,000 experts and scholars......"

Ding Wei analyzed: "Baidu's mobile ecosystem claims to have 1 billion users, which is also an important confidence for them to attack various businesses. ”

Shen Feng nodded, it should not be the reconstruction of people, goods, and fields in the traditional sense, it is difficult to see Wei Ya and Li Jiaqi-style anchors shouting the Baidu platform, this is the destined result of genes.

Entering the live broadcast e-commerce is nothing more than a further extension of the existing DAU foundation, and the creators of the platform are the key players in the development of various businesses.

Of course, Baidu is not stupid, bringing goods is not the key, the focus is on how to maximize the value of existing traffic and information in the search business.

Now that it is clear that traffic has peaked, everyone's business model must be transformed into how to dig deep into the limited value?

Maximize the benefits of your chips!

In Shen Feng's view, the three-way closed-loop of content + live broadcast + e-commerce is the most desired health model for many platforms. For example, Douyin, as a content consumption community, needs to improve its e-commerce capabilities.

As an e-commerce platform, Ali's content is its weakness.

Kuaishou is currently in the middle, and although its e-commerce capabilities are weaker than Alibaba, they are stronger than Douyin.

If one of the three-way closed loops is extremely longboard, then on the road ahead, it will naturally go faster.

If both legs are long, then you will be able to run.

It's really awesome on all three legs......

Fly straight up!

Ding Wei saw that the boss didn't speak, hesitated for a moment, and still spoke: "Now that the live broadcast water is getting deeper and deeper, a big guy in the industry has lost millions of dollars in live broadcasting, and small businesses are scrambling to find MCNs and being pitted......"

"In the past few days, a travel UP master named Lin Chen at Station B has even been exposed to being blackmailed by a black-hearted institution to pay 3 million liquidated damages!"

Shen Feng took a sip of tea, this kind of thing is normal, and he has been prepared since the first day of doing MCN.

To put it bluntly, there are two ways for merchants to find experts to bring goods: one is pure commission to bring goods, and the other is pit fee plus commission, and the simplest set is to cheat pit fees.

Because it is a fixed fee, it ranges from thousands to hundreds of thousands, for example, Lao Luo's pit fee is 600,000 yuan, and the lipstick brother offers 320,000 yuan.

That is to say, you don't know if you sell well or not,

Anyway, I have to earn my appearance fee first.

Once a Douyin anchor of tens of millions, the price of a pit fee was 40,000 yuan at the beginning, and it dropped to 15,000 two months later!

In addition to cheating pit fees, the commission for bringing goods can also make a fuss, usually the commission ratio is 20%, and some MCNs directly shout 10% in order to pull customers.

After customers take the bait and send a large number of samples to the past, they will increase the commission ratio in disguised form on the grounds of product profits and anchor promotion efforts.

Just ask if it's disgusting or not?