"Thinking back to the end of last year, Ali's Hong Kong stock was listed for the second time, and the mainland shareholder circle set off a wave of carnival to go to Hong Kong Island to play new. ”

Bao Fan poured Shen Feng full of wine and joked: "Some media even call it a once-in-a-lifetime opportunity to make a fortune!"

Shen Feng laughed, at that time, there were various jokes circulating on the Internet, and the slogan of many financial planners was: The money spent by his wife and girlfriend on Double 11, and the brothers subscribed to Ali's new shares to earn it back!

"It's easy to play new over there, and the prediction at that time was that the winning rate was about 30%, but the actual winning rate actually reached 80%?"

"The closing stock price was locked at 187 Hong Kong dollars, an increase of 6.65% on the day, if you win a hand, the principal is 19,000, and you can easily earn 1,002. ”

Shen Feng nodded, it is indeed much easier to win the lottery than A-shares, but retail investors can earn pocket money at most, and the majority is still in the hands of institutional funds.

For the Hong Kong Stock Exchange, the listing conditions are not as stringent as A-shares, there are more new companies listed on IPOs every year, and there is no invisible red line that the market value of A-shares on the day of issuance does not exceed 23 times the price-earnings ratio......

Wanliyang's trading team even predicts that there will be three major sectors of new stocks this year: pharmaceutical stocks, property stocks, and returning Chinese concept stocks.

Who makes the average rate of signing at home 68 percent,

We're only 0.5 percent!

A shares are limited to 100 new shares in one lot,

People set their own hands by listed companies, 100 to thousands, or even 100,000 shares!

"Jingdong NetEase is all old rivers and lakes, Nongfu Spring is the focus, and at the end of the month, it is ready to submit a prospectus to raise one billion US dollars. ”

Bao Fan said: "People are the model of making a fortune in silence." ”

Shen Feng pouted, nonsense, what is the concept of 4.7 billion net profit?

Hang and beat everything in the country!

According to Li Nanjun's estimates, Nongfu Spring's sales easily exceeded 20 billion yuan last year.

What advertising can be used for 23 years without changing?

Nongfu Spring is a little sweet!

Lao Zhong is also a ruthless character, and he hired CICC and Morgan Stanley as joint sponsors in one go, and he is very ambitious. ”

"For eight consecutive years, it has maintained the first market share of packaged drinking water, and the top three in the market of tea drinks, functional drinks and fruit juice drinks......"

Bao Fan joked: "Zhenwei's biggest competitor!"

Bullshit, Shen Feng laughed and scolded, why don't you say it's Starbucks?

But he was curious: "It stands to reason that there is no bad money at all, why do you think about going public now?"

Bao Fan waved his hand and explained: "Compared with other consumer goods, the drinking water business is not difficult to do, and the gross profit margin of Nongfu Spring can reach 60%, which is equivalent to selling water for 1 yuan to earn 6 cents." ”

"Not to mention that as an industry giant, it has full bargaining power in terms of cash. I heard that the net inflow of operating cash last year was as high as 8.7 billion!"

"It's not that people don't know how to go public, but they don't want to go public. ”

Shen Feng nodded, this is the confidence of the FMCG giant. Whether it is the old godmother or the more awesome Nongfu Spring, the least bad thing is cash.

After all, most companies go public just to cut leeks with financing, but once they are listed, they must stand in the spotlight, and there are countless pairs of eyes staring at every move, such as quarterly financial reports.

If I don't go public, I'm the boss,

Listing depends on the face of the market.

"The official explanation of the IPO is that the funds raised will be mainly used for continuous brand building, steadily increasing distribution breadth and single-store sales, further expanding production capacity, increasing investment in basic capacity building, and exploring overseas market opportunities......

"It's all, isn't it that Lao Zhong wants to make more pension money?"

Bao Fan said contemptuously: "Last year, he was only ranked more than 180 on the Forbes rich list, and the full count was no more than 16 billion. ”

"In 11 years, Nongfu Spring pulled Master Kong down from the boss position and successfully ascended to the position himself. After only four years of sitting, he was pulled off the horse by Cestbon ......"

"In 17 years, he regained the throne of the boss, and now there are chasing soldiers in front of him, and there are interceptions in the back, and life is not easy. ”

"What's more, selling water is not the ultimate goal of people at all, and its core holding platform is called Yangshengtang!"

Shen Feng was stunned, big health?

"Therefore, the benefits of listing can be increased by issuing pledges to play financing and further expand the commercial sector. After all, with the golden sign of the leading boss, it is easy to raise a billion US dollars. ”

Shen Feng suddenly realized, he was waiting here!

It's no wonder that in the past three years, he has been desperately trying to be a fortune boy, and he has smashed out 10.3 billion in dividends from shareholders alone, and you have taken 9 billion for yourself!

This is the legendary ......

Is the daughter gone?

$1 billion is a drop in the bucket for Nongfu Spring's size, which shows that Zhong Sui doesn't care too much about financing, and what people want is liquidity!

Want to retire at 65?

"Hey, I'm probably tired after fighting for most of my life. Bao Fan sighed: "He was born in hardship, from a mason, a reporter to a Wahaha agent......"

"It's not easy to boil it out!"

Shen Feng agrees with this point of view, and has to say that this person is a marketing genius, and Nongfu Spring is a little sweet from the sentence......

to the point where we don't produce water, we're just nature's porters......

Buy a bottle of water and donate a penny......

In particular, the concept of natural water is used to actively provoke disputes between industries......

Knife to blood!

Don't look at Cestbon's market share, but the profit is only one-fifth of Nongfu Spring?

It took five bottles of hard work to reach one bottle!

"Bottled drinks, especially water, are definitely lucrative. Bao Fan said seriously: "As long as the brand recognition is high, it is simply lying to earn." ”

"The raw materials are simple, no ingredients need to be added, and there is no overly complicated production process......"

"Most of the costs are still concentrated in packaging, transportation, manpower, marketing, ......"

"As long as the scale goes up, it's not a problem. ”

Shen Feng was silent, now the packaging of drinking water is PET bottles or glass, not so much selling water, but bottles.

The cost of packaging six walnut cans alone accounts for more than 50% of the total cost.

Coca-Cola also chose to launch small bottles of Coke in order to save packaging costs and increase net profits.

Why is Nongfu Spring's gross profit so much higher than that of its peers?

Or because of the water source.

Monopoly of the top ten water sources, what are the 4 mountain springs, 1 deep groundwater, 2 mineral water, 1 deep reservoir water and 2 deep lake water......

It not only covers the supply of the national market, but also effectively shortens the transportation radius, helps to reduce the time of product transportation from the production line to the shelf, controls logistics expenses, and ensures profit levels......

Coupled with excellent differentiated marketing,

Who wouldn't want to drink clean water these days?

"There's no way, people just need to fill the surface water directly, and they only need to send the water to the factory with a pipe, and turn on the tap to make money. ”

Bao Fan said with a little envy: "After signing the mining rights for 30 years at one time, the cost of amortizing each bottle of water according to the intangible assets is negligible. ”

"The distribution channel is a combination of intensive distribution by dealers and direct sales of key customers, and it will never be returned. ”

"There is no inventory pressure, cash flow is leveraged, and it is a slippery game. ”

Shen Feng put down the red wine glass, and to put it bluntly, he is now listed, first, he wants to realize the stock and leave more pension money in his hand.

Second, I also want Nongfu Spring to go abroad and explore overseas markets.

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