When I got home, my parents hadn't gotten off work yet, Li Yifan picked up a cold cup and poured a glass of water, took a sip to relieve the heat, picked up the phone, and dialed my cousin in Beijing.

"Yes, who are you looking for?" "Is Zhou Wenjie here?" "You wait." ”

At this time, I heard the phone shouting, "Wenjie, phone." After a while, my cousin's voice came through the earpiece, "Hello!

"Cousin, I'm Yifan. ”

"Ahh

"Well, I just finished the exam. It felt ok. Cousin, the last time you talked about the oral liquid, I told my friend that his father's pharmacy can sell it on his behalf, but it needs to be paid later, do you think it's okay?"

"It's not much of a problem, anyway, it's a dead product, a dead horse is a live horse doctor, but you discuss it with him, it's best to pay a little money, on the one hand, there is an explanation to the leader, and on the other hand, you have to pay the freight. ”

"How much does that cost at least?"

"I'll calculate, the ex-factory price of a bottle is 5 yuan, a box of 24 bottles, 50 boxes, the total value of the goods is 5,000 yuan, according to 20%, it is best to pay me 1,000 yuan in advance. You talk to them. In addition, a few days ago, I sent you the relevant information about the product, and the time should be up, so you can take the time to go to your guard room to take a look. ”

"Okay, cousin, you put down the phone, don't go away, I'll call now and ask, it shouldn't be a big problem, my friend's father is the manager of which pharmacy, and he has the final say. ”

After Li Yifan finished speaking, he put down the phone and continued to drink water. In order to make this business, win the trust of others, and not let his cousin worry too much, he said a white lie, he was sure to sell this batch of oral liquid as soon as possible, and he was not unable to pay the full price of this batch of goods, but he just thought that next time he needed to buy in large quantities, it was best to press it, so that he did not have to pay the full amount.

After a while, Li Yifan called again and told him to send him money tomorrow, and Zhou Wenjie also promised to deliver the goods as soon as possible.

After making the call, Li Yifan went downstairs to the guard room to take a look, and sure enough, there was a registered letter, and when he took it home and opened it, he saw that it was a full set of information about Tian'an oral liquid, including instructions, relevant certificates, approval documents, efficacy instructions, leaflets, etc.

Li Yifan thought while looking at the information, there is no marketing concept for product sales in this era, and the products are not advertised, because the era of planned economy is the separation of production and marketing, and the state is unified in purchasing and selling. "Enterprises only need to produce products in accordance with the plan of the superiors, there is no real sales problem, the sales department only plays a role in coordinating services, just deliver the goods to the seller, and the seller is responsible for the sales, their main sales concept is that the wine is not afraid of deep alleys.

At present, in the process of changing from a planned economy to a market economy, people have not yet learned the law of survival of the market economy -- to determine production by sales, that is, a phrase that people often say later -- sales is king. So in this period, an advanced sales concept produced an explosive effect.

On the other hand, the credibility of the media and society during this period was bursting, and people believed that the voice of the media was absolutely true and would never be questioned. And because the value conversion of credibility has not yet started in a large area, the cost of advertising is extremely low. This is an era when advertising is king.

After reading the relevant information of oral liquid, Li Yifan felt that this product was good and the foundation was very good. First, the product is in the form of oral liquid, which is a new type of product in the current market, and the intuitive feeling is high-end; second, the curative effect is extensive, and treatment, conditioning, and health care are in one, and there are no obvious side effects, which is relatively safe; third, the product hangs the brand of the Academy of Sciences, and the people trust it. If you use the current advanced marketing concept to open the way, the market prospect will definitely be good.

Li Yifan secretly considered the test sales in Mobei first, on the one hand, to explore the depth of the water, to explore the marketing model, on the other hand, to run in the team, for the next step of the sales of the foundation.

Li Yifan thought about it while writing down the thoughts in his heart to form an initial promotion plan. At this time, I suddenly heard a knock on the door, and as soon as I opened the door lock, the door was pushed open by Chen Gang, so he entered the door and said, "Yifan, why don't you wait for me after the exam, and leave by yourself." ”

"Hey, I walked out of the exam room, I felt relaxed all of a sudden, my mind was empty, I didn't think about anything, I got on my bike and walked home. I didn't come back to my senses until I got home, and I thought that I forgot to wait for you. Sorry, buddy. How did you do in the exam?" Li Yifan explained as he led Chen Gang to his hut.

As soon as the two entered the room, Chen Gang reclined on Li Yifan's bed and said comfortably, "Whatever, I survived anyway, no matter what the results are in the future, I won't come back for the second time." But I feel okay myself, in addition, the test points you asked me to see that day were really not in vain, and I bet on a few of them, so that I can score a lot more points. ”

"That's good, I'm worried about the exam right away, and I'm still asking you to review these, if you don't use it, it will be a waste of time. Li Yifan pretended to be relieved and said.

Li Yifan poured Chen Gang a glass of water, and Chen Gang took the cup and drank it all. "I'm dying of thirst, pour another glass. ”

Li Yifan took the cup and asked Chen Gang while pouring water, "Gangzi, the exam is over, you are free, have you ever thought about what you want to do?"

"I don't want to do anything now, I just want to get a good night's sleep for two days, no alarm clock, no exercises, I can get up at what time I want, I plan to do it when I get home, and sleep in the dark. Yifan, I know you have ideas, but don't say it now, wait until I'm asleep in a day or two. Chen Gang hurriedly said, as if he was afraid that Li Yifan would interfere with his hibernation plan.

Li Yifan laughed when he heard this, "As for it, isn't it just that he suddenly relaxed, lost his direction, and was lazy." If you want to ask me now, I won't tell you. ”

Chen Gang looked at Li Yifan suspiciously, rolled his eyes a few times, and said, "You'd better not tell me, huh? No, you kid must have something good, you don't want to take me, and deliberately take advantage of my lack of energy to bring it up, so as to leave me alone." No, you can tell us what you're going to do?"

"What good can I do? Since you want to know, then you can see for yourself!" Li Yifan pointed to the information on the desk with his hand and said to Chen Gang.

Chen Gang sat up, stretched out his hand and picked up the plan from the table, "Hey, Yifan, this is what you wrote? It looks like your pen." What is this?"

"That's one of the things I wanted to do during the holidays, to sell a ***, this planner, I just wrote. Look. ”

"What is ***? Can this be sold? Where did it come from?" asked Chen Gang as he looked at it.

So Li Yifan told Chen Gang about this matter from beginning to end, and finally said to Chen Gang, "I think if you are interested, you can join in, on the one hand, you can earn some pocket money for yourself, so as not to go to school in the future, want to chase a girl, play a romance, and be shy in your pocket, delaying your sexual life; How's it going? Are you interested?"

Chen Gang listened to Li Yifan's introduction, and hurriedly patted his chest and said, "Yifan, you have to dare to leave your buddies behind, and you are in a hurry." ”

Li Yifan smiled and agreed.