The most fundamental reason why artists like marketing and hot searches is that marketing is linked to their own worth.

Although often showing his face in front of the public may not necessarily increase his value, he can't stand the likes of manufacturers and financiers to use these artists.

The routine is similar to the rise of traffic Xiaosheng and Xiaohua, all of which are blown up in the early draft, and the airport invited No. 100 fan actors, and then smashed various resources to create a 'I am very popular' posture.

At a glance at the manufacturer, this artist seems to be able to, and it seems to be quite popular among young people, so sign an endorsement contract!

There are more endorsements, TV series, and variety show resources, and traffic Xiaosheng and Xiaohua show their faces in front of the audience a lot, and there will always be a group of fans who follow the trend into the pit.

Under this routine, the number of fans will snowball, getting bigger and bigger.

In the end, 'virtual red turned into real red', the brokerage company withdrew, and there was another cash cow in the company.

Its essence is to tout the artist, otherwise how can it be said to be 'traffic'!

If someone is replaced on this assembly line, such an operation can be called a star.

In front of Wang Qiangsheng, the leader of the New Year's Eve party preparation team of station B, is such a list of traffic niches, and his subordinates stood still on the side, pointing to several people on the list and explaining, "Boss, this is the list of preliminarily selected artists, all of whom are ...... in the circle in recent times"

The leader of the preparatory team probably glanced at it and put the list on the table and shook his head, his attitude was already obvious, this list of artists did not suit his heart.

It's not difficult to think about the reason, the leader of the preparatory working group for the first New Year's Eve party of station B was born in CCTV, and he has handled many major party preparations.

Counting the major galas of previous CCTV stations, in recent years, they have bent over the ratings and public voices in the invitation and selection of actors, and all kinds of traffic niches, celebrities in the circle, and actors have rushed to the CCTV gala to gild, CCTV looked at the ratings table and nodded, and many parties were happy.

This phenomenon has also appeared on TV stations in other provinces and cities, which is not close to the New Year's Eve, and each station has released a list of invited artists, and the lineup is more 'luxurious' than the other, and one is more 'starry' than the other.

He doesn't agree with the current trend, but he is powerless to stop it, but fortunately, this time Station B has given such a platform for him to show his talents.

"Let you invite Teacher Wang Jinlong, how is the progress?" After putting the list aside, Wang Qiangsheng glanced at his subordinates and asked.

As a master of folk music in China, Wang Jinlong has represented the country many times in foreign theaters, and has also held many solo pipa recitals in China, and is known as 'the representative of contemporary five-string pipa'.

From the candidates for the party booked here, Wang Qiangsheng's standard should be seen from it.

Different from other provincial satellite TV stations, the New Year's Eve party is running towards the goal of ratings, because it is a live webcast, and the ratings are not the category he considers.

Teacher Wang Jinlong said to think about it, because he needs to perform abroad after the year, so he is worried that he will not be able to come out in time. The subordinate hurriedly replied.

"You follow up again and play the emotional card with the master,"

The master also wants to eat.,In the past two months, station B has pushed all kinds of folk music videos to many users,Among them, the highest number of plays and clicks is Wang Jinlong's pipa performance clip.,It can be said that this time the staff of the preparatory group is aware of the emotion and profit.,Only success is allowed, not failure。

Putting Wang Jinlong's invitation aside for the time being, he ordered again, "You can also arrange for someone to ask Gao Ge over there." ”

That's right, on Wang Qiangsheng's list of scheduled personnel, Gao Ge was also invited.

If the hot spots of station B in the past week are in addition to the videos of those UP masters, then several edited videos with "The Brightest Star in the Night Sky" as the background music have reached a very high number of views and likes.

The highest video has come to nearly two million, which is definitely a miracle for a small UP master with less than 2,000 fans.

It's actually very simple to say it, he just removed the original background music from some videos on Kuaishou and Douyin, and replaced the original color with black and white, obviously it's still those 'sand sculpture' videos, but under the background music of this song "The Brightest Star in the Night Sky", it also has a slightly different meaning.

There are even more people in the comment area, and one of the netizens' replies was put in the front row by many people, "The earthy video is added with a black and white filter, but what I see is only the courage to be yourself and the love of life, why is this? Because we removed the colored glasses......

The second popular comment is also deeply popular, "I used to watch earthy videos with a ridiculous mentality, accompanied by singing songs, and suddenly realized that these people are not the Chinese expression of European and American freedom that we have always admired regardless of the eyes of others?"

The barrage is even more popular, such as "I cried", "I have seen the original version of these videos, why do I want to cry now?", "This is a magical country, and a group of magical people live (no pejorative)......

After this video became a hit in the life category, there were soon a number of follow-up works, in addition to "The Brightest Star in the Night Sky" in the background music, another song "Ordinary Road" by Gao Ge was also particularly popular.

Different songs, but the same flavor, the same uplifting.

Maybe the slogan in the short video is not wrong, recording a good life.

For a while, the search for Gao Ge also appeared on the hot search list of station B, and more and more UP masters also moved some live clips of Gao Ge to station B.

................................................

With the approach of the solar calendar year, all David TV stations have released a list of New Year's Eve parties, especially Hunan Satellite TV and Dragon TV, the performance lineup of the old variety TV stations is the most powerful.

It was also at this time that Station B also pushed its first New Year's Eve party lineup to many users.

", it's actually Mr. Wang Jinlong!"

"There are all virtual idols?Station B Dad, I love you!"

Netizens couldn't stop sighing while looking down, such a lineup was really beyond their expectations.

At the end of the list is Gao Ge's name and photo, this is not only the user of station B, Weibo netizens who learned that Gao Ge was about to appear at the New Year's Eve party of station B also couldn't help jumping out, Hunan Satellite TV, Dragon TV or something were left behind by them......