1017 A Solid Step

Shen Huan received a call from Zhang Yaya in the afternoon.

Zhang Yaya is a very simple and lovely girl, she and Mu Ruru have similar personalities.

It's just that Zhang Yaya has a little more arrogance, and Mu Ruru is a little more coquettish.

Yang Xingxing, who is a little older than the two of them, is more innocent.

Shen Huan likes these girls very much and is willing to be close to them.

Zhang Yaya often calls and sends messages to Shen Huan on weekdays.

Today, I made two phone calls in three hours.

Zhang Yaya said that it was naturally a matter of Yongxing Supermarket's waterfront Qingqing new store.

Rao is Yongxing Supermarket has been prepared, Rao is they have already highly estimated today's crowded and hot consumption, and they did not expect that the situation is still beyond their expectations.

As mentioned earlier, the profit margin of Yongxing supermarket is very low, basically maintaining a gross profit margin of 10%-15%.

At first glance, you will think, wow, the average gross profit margin of about 13%, is it still low?

But it's not that simple.

Gross profit margin refers to the complete sales of goods in the best state, without any loss, without any rent, water, electricity, labor, taxes, etc.

If you add this expense, do you think the gross profit margin of about 13% will be very high?

Not at all!

If you don't control it well, it can give you a loss in minutes.

If you want to make a profit on this level of gross profit margin, then the first one must be to have a large number of customer traffic, so that more people can buy things, resulting in a situation of small profits but quick turnover.

Yongxing supermarket's many large-scale packaging and a large number of promotional packaging are the best executors of this strategy.

Usually, other people sell potato chips for 130 grams for 9 yuan, but Yongxing supermarket sells 300 grams of potato chips of the same brand for 16 yuan.

Generally speaking, young people will immediately buy a large package to go home as soon as they compare a little.

And drinks.

For example, a 12-bottle 330ml Sprite is generally about 14 yuan in the supermarket.

The locally produced cola sold in Yongxing supermarket, although the brand is not very good, but the health quality is passable, the taste is good, the price is 12 bottles of 550ml, only 15 yuan.

Under such temptation, they usually move home one by one.

Not only for young people, but also for middle-aged and elderly people, there are a wide variety of promotional programs, otherwise there would not be hundreds of delivery specialists responsible for accompanying delivery within a radius of 3 kilometers. ——If middle-aged and elderly people give up buying because the things they buy are too heavy, it is not a good thing for Yongxing Supermarket.

To put it more bluntly, even the hot dog window and the roast chicken window are tools to attract people to buy more products from Yongxing supermarket.

The ultimate goal of losing money is to make a better turnover.

In such a year's time, this plan of small profits and quick turnover has done particularly well.

Yongxing Supermarket's monthly turnover, for a year in a row, five stores ranked among the top five in the country, far beating the alliance of large supermarkets in Beijing, Shanghai, Guangzhou and Shenzhen, which is the embodiment of this plan.

Although the scale of such a supermarket is not particularly large, dealers like it very much.

The more you sell, the faster our turnover.

If the turnover is fast, then it is natural to earn more.

The factory was originally a place of small profits and quick turnover.

Sell 2 batches of goods in three days, and sell 2 batches of goods in four days, and you can't see it once or twice, but after ten times and eight times, the gap will come out.

For partners with particularly strong delivery capabilities such as Yongxing Supermarket, suppliers are of course willing to give more price concessions, so that they can continue to grow and develop.

For example, the opening of the sixth supermarket this time has been particularly supportive from suppliers.

A month's worth of goods from a supermarket of the same size are prepared to supply the opening of Yongxing Supermarket for a week, and there are additions at any time.

In fact, everyone knows that with the size of Yongxing Supermarket and its popularity, it will definitely be sold out in less than a week.

But no one expected that just at noon, the first batch of goods prepared for a week would be sold out by almost two-thirds.

Except for the big ones that are not used on a daily basis, almost all of the rest are sold out.

This is still in a state of constant replenishment.

There is no way, the shelf personnel can only use a small forklift to push the goods to the designated place, and there is no need to unload the goods, just push the previous small forklift away and replace it.

At three o'clock in the afternoon, the goods for the second emergency dispatch were sold out again.

It wasn't until about 7 o'clock in the evening that everyone had to go home today to relive the Chunwan program and have a reunion and rest, and Yongxing Supermarket stopped.

"We sold a total of three times as many goods from five stores on weekdays today! A total turnover of 15 million!" Zhang Yaya proudly announced to Shen Huan.

15 million?

Putting down the phone, Shen Huan shook his head with a smile.

It's a little scary.

Usually Wal-Mart and Carrefour have a storefront, that is, a turnover of about 600-100 million a month.

This has to be a large supermarket close to a bustling business district.

If it's the kind of supermarket around the community, it's the sky to reach 60 million.

Now the sixth supermarket of Yongxing Supermarket has achieved sales of 15 million on the first day, how can it not be jaw-dropping?

According to Zhang Yaya, those suppliers all held a banquet tonight and invited Zhang Duocai and others to the banquet to celebrate their achievements.

Among them, many suppliers are very powerful, and their business has been done throughout Zhejiang and Vietnam.

Yongxing Supermarket cooperated with them before, thanks to the family of the school flowers.

As shareholders of Yongxing Supermarket, they are rooted in various industries, not only actively supplying themselves, but also pulling their friends and partners into the supply channels of Yongxing Supermarket.

At first, many people were a little unimpressed.

You have only 5 supermarket stores, even if your previous scale was good, and it was the first in Zhejiang and Vietnam, but now you have such a little façade, how can you talk about any large-scale cooperation with us.

But it wasn't until Yongxing Supermarket opened that they felt what is called the top five sales frenzy in the country.

Even the average 10 large supermarkets are not as good as their turnover.

What's even more valuable is this development model, and Zhang Duocai often told them that Yongxing Supermarket should at least take root in the entire Jiangsu, Zhejiang and Shanghai regions, which makes them full of expectations for the future.

Now it's just the sixth branch.

By the sixtieth company, or even the one hundred and sixty companies, how much sales and profits will this bring to everyone?

Being able to supply them with only one supermarket group is enough to make their companies and factories make a lot of money!

So tonight's celebration banquet, on the surface, is for the opening of the new branch, and the main thing is to congratulate Yongxing Supermarket on taking a solid step again!