Chapter 245: Hooked
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The movie began to be promoted, and after the trailer was released, it was natural that it would not be ignored, and there would definitely be a follow-up to hype it up.
Propaganda is generally linked to one link.
"Zhang Pu's work"!
These four words still have a lot of weight in many fans.
Although Zhang Pu announced his relationship, his popularity decreased a little. But his popularity has definitely increased unabated.
Has the decline in popularity had an impact on his box office appeal?
Naturally, there is.
However, it is also limited.
Zhang Pu always firmly believes that the quality of the movie is the most important thing at the box office.
Of course, he does not deny that other factors play a role.
For example, publicity, such as casting, such as release time, etc.
"What are the strong competitors in the same period?" Zhang Pu asked Jiang Xingwen.
"Originally, there was none, but after you and Xu Jiahui announced their relationship, they did. Jiang Xingwen looked at Zhang Pu and said, as if he wanted to see what Zhang Pu's expression would be when he heard this.
"It can't be Orange Entertainment, right?" Zhang Pu asked with a smile.
He was a little surprised, but only a little.
Thinking about it, it doesn't seem that hard to understand.
The schedule of "A Chinese Ghost Story" has been set very early.
The public may not know, but the people in the circle must know.
The New Year's Day and Christmas schedules may be good, but they are far less than the summer and Spring Festival schedules.
The film directed by Zhang Pu has achieved an amazing box office for three consecutive films. Fans are naturally looking forward to his fourth film.
His popularity, his box office appeal, is absolutely feared.
What's more, this film is the first starring role of Zhang Pu.
And "A Chinese Ghost Story" is still Zhang Pu's first blockbuster, and the box office potential of this film is naturally highly evaluated in the circle.
A literary film written by Zhang Pu can break 700 million at the box office.
So will the box office of his commercial blockbuster be worse?
No film and television company is willing to fight with Zhang Pu's film.
Who is going to have trouble with money!
But Zhang Pu and Xu Jiahui announced their relationship, their popularity declined, the movie was boycotted by countless people, and the box office potential evaluation of "A Chinese Ghost Story" naturally dropped sharply.
"You know. Jiang Xingwen smiled.
He naturally knew that Zhang Pu was pure speculation. However, I did guess it right.
"At this time, who else will be in the well except Orange Entertainment?" Zhang Pu pouted.
In addition to Oriental DreamWorks, "A Chinese Ghost Story" is also invested by several film and television companies such as Huaying.
Although Oriental DreamWorks accounts for the majority, those film and television companies are not going to use their blockbusters to compete with this film, let alone deliberately change the schedule to collide with "A Chinese Ghost Story".
If it is not necessary, who will easily change the schedule?
Why Orange Entertainment is like this, but it is not difficult to guess.
If "A Chinese Ghost Story" hits the street at the box office, it is definitely not a good thing for Zhang Pu.
He and Xu Jiahui will face more pressure.
Because the box office of the film hit the street, the pot will definitely be deducted from the announcement of the relationship between the two.
In this way, the negative impact of Zhang Pu's announcement of his relationship continues to expand.
It's not surprising that Orange Entertainment fell into the ground.
After all, they have a deep grudge against each other.
Of course, based on this alone, Orange Entertainment is not like this.
The box office potential evaluation of "A Chinese Ghost Story" has declined, the competitiveness of the schedule has weakened, and there is a gap in the Christmas and New Year's Day schedules, so other films will naturally have a chance to take advantage of it.
"Detective" has also begun to promote, and its momentum is much greater than that of "A Chinese Ghost Story". Jiang Xingwen said.
"Detective?" Zhang Pu frowned when he heard this.
He has also heard of this film, and it seems that it is ready to be released again during the Spring Festival.
This is a gear up.
"A costume suspense film with a big investment. Jiang Xingwen said, "This kind of film is still very marketable today." ”
In addition to detectives, costume suspense films naturally incorporate elements such as martial arts.
The investment in "Detective" is much larger than that of "A Chinese Ghost Story".
This film may not have many special effects, but the cast is stronger and there are many big scenes.
In this regard, "A Chinese Ghost Story" is much weaker.
"A Chinese Ghost Story" uses a lot of special effects, and the special effects scenes are not small, but there are no big scenes, and even the actors are not used much.
Most of the scenes also revolve around Lanruo Temple.
This is also one of the reasons why the special effects of "A Chinese Ghost Story" cost a lot, but the investment is only more than 100 million.
The cost of filming "Detective" is much greater than the cost of production.
And "A Chinese Ghost Story" is the opposite.
"A real rival. Zhang Pu nodded and said.
He has heard of "Detective", so he can naturally see the appeal of this film.
Whether it is a director, an actor, or a theme, etc., the market appeal is not low.
The box office evaluation of this film is no lower than that of "A Chinese Ghost Story".
If it weren't for that, how could Orange Entertainment use this film to snipe "A Chinese Ghost Story" and add fire to the negative impact of Zhang Pu's announcement?
"Detective" is a fierce rival, but Zhang Pu is not afraid.
He has confidence in "A Chinese Ghost Story". What's more, what can I do, it's not enough, if it is evasion, the impact will be even worse.
Zhang Pu's character will not escape.
Of his previous three films, which one has no rivals?
Zhang Pu was busy promoting "A Chinese Ghost Story", while Xu Jiahui was busy rehearsing the song.
"Jingwu Hero" has been completed, "Parasite" and "The Richest Man in Xihong City" are about to be completed, and "Crouching Tiger, Hidden Dragon" is estimated to be a close second.
Oriental DreamWorks is also busier as a result.
With the passage of time, the first issue of "I Am a Singer" has become more and more influential, and the second episode has been broadcast, and the ratings have directly broken the record of the previous issue, winning the first place in the same period without any suspense, and the distance from the second place has been widened, making it hopeless to surpass and completely dead.
And the topic of this episode of the show is even better than the previous one.
In particular, Zhao Zhi's elimination unsurprisingly sparked controversy.
His performance in the second phase was very bright, and he won the fourth place, but unfortunately the comprehensive results of the two phases were disadvantaged and were eliminated.
And the scheduling of this issue is naturally still controversial.
Fan Hai lost first place and only finished third.
Xingqi exploded, and with his amazing treble, he won the first place.
And Xu Jiahui won second again.
"If you take the second place next time, it is estimated that netizens will ridicule you for being the second in the millennium. ”
After Zhang Pu learned that Xu Jiahui won the second, he also laughed and ridiculed.
Xu Jiahui won the second, and Zhang Pu was somewhat surprised.
The other singers are all veterans, and they are all powerful. Xu Jiahui was able to win the second place in the first issue, largely thanks to the song.
And in the second issue, she didn't have an advantage in this regard.
In the second issue, although they sang other people's songs, each singer sang their own flavor and injected new life into what they sang.
Therefore, the seven songs that appeared in the show once again dominated the list of major music websites.
But soon a song appeared very abruptly in it, and then it kept rising.
And this is the theme song of the same name of "A Chinese Ghost Story".
Zhang Pu wrote the lyrics, composed the music and sang.
This surprises many people, but it makes sense.
Zhang Pu's songs are rarely not popular.
"I Am a Singer" is amazing, but Zhang Pu is not weak.
It's no surprise that his songs can compare to the songs on the show.
Those who were surprised, I'm afraid they just didn't expect that after Zhang Pu announced his relationship, his songs would still be so popular!
And what about his films?
The theme song of "A Chinese Ghost Story" rushed into the lists of major music networks and went straight to the top of the list, but it made the voice of the film "A Chinese Ghost Story" much quieter.
Zhang Pu announced his relationship, and his popularity declined.
None of his songs have been affected, so why should his films be affected?
The theme song exploded, which naturally had a great role in promoting the promotion of the movie.
However, this propaganda is obviously not enough.
"Is the film scheduled?" Zhang Pu asked.
In addition to having a lot to do with the distribution company, the initial schedule of the film is also related to the evaluation of the film's box office potential.
"A Chinese Ghost Story" is naturally strong in terms of distribution.
Now that the box office potential is more evaluated, there is no possibility of an increase in the film schedule.
"About twenty-three percent!" Jiang Xingwen said.
This film schedule is still extremely good.
"What about Detective?" Zhang Pu nodded and asked.
Naturally, he is not dissatisfied with this schedule.
During the Christmas and New Year's Day schedules, there are not many films released. It's just that the only one who poses a threat to "A Chinese Ghost Story" is "Detective".
That doesn't mean there aren't any other films coming out.
For films that are a little lower, the film schedule will not be much lower.
"Almost!" Jiang Xingwen said.
The film schedule is almost the same, the box office battle between the two films, if "A Chinese Ghost Story" wins, then the negative impact of Zhang Pu's announcement of the relationship will be reduced again, if it loses......
Will it win?
Jiang Xingwen really didn't have much confidence.
Whether it is the public or the filmmakers in the circle, they are not very optimistic about "A Chinese Ghost Story".
The film can get a schedule comparable to "Detective", largely thanks to the distribution company.
Needless to say, Oriental DreamWorks is backed by the largest cinema chain in China, in addition to Huaying, etc., which are jointly distributed by these companies, if it weren't for Zhang Pu's announcement of his relationship, which led to a decline in the box office potential assessment of "A Chinese Ghost Story", and "Detective" sniping, otherwise it would not be a problem to win 30% of the film schedule in the absence of strong rivals.
This love affair still has a great impact on the box office of the film.
At least the film schedule has definitely been affected.
In this way, this love is really expensive!
Zhang Pu was about to say something when Tan Siming knocked on the door and came in.
"Boss, there's a foreigner named Sean Sommos who wants to see you. Tan Siming said, "He said that he is a director in Hollywood and knows you." ”
"Who?" Jiang Xingwen looked at Zhang Pu with some surprise when he heard this, and said, "You know Sean Sommers?"
It's obviously not a simple acquaintance!
If Tan Siming just said the name Sean Sommers, Jiang Xingwen might not remember who it was, but with the identity of a Hollywood director, how could Jiang Xingwen not know who this person is.
"Egypt knows. Zhang Pu said with a smile, "I forgot about it, I didn't expect him to really take the bait." ”