Some talents,

If you don't accept it, you can't!

Not to mention other people, in all fairness, Shen Feng himself couldn't help but be nervous when he stood in front of hundreds of people and spoke, let alone face hundreds of thousands, his legs would be weak just thinking about it!

There is no threshold for live broadcasting,

1.4 billion people only come out with a few dozen heads,

It's much more difficult than being admitted to Tsinghua University and Peking University for postdoctoral fellows!

Two days later, Shen Feng sat in the office, waiting for Hu Fang's first live interview to start on the screen, and today not only the director, but also Chen Sicheng and Xiao Yang came.

"The owner arranged it all. Song Yun knocked on the door and came in, and reported: "Everyone is ready, no matter how many movie tickets are left in three minutes, all of them will be rounded!"

Shen Feng nodded, motioned for Lao Song to sit down and watch the live broadcast together, and said casually: "I feel that if last year's e-commerce live broadcast was completely a battlefield for celebrities, then this year will open a new chapter, because the stars can't sit still, right?"

"Taobao just released a set of data ...... yesterday" Song Yun said with a smile: "Last year, the Taobao live broadcast platform brought more than 100 billion goods, with a year-on-year growth rate of 400%, instantly creating a new 100 billion-level incremental market, and Ma's father proudly increased five times this year!"

According to internal information, Gao Lu, Su Qing, Chui Nan, Lai Yumeng, Jiang Mengjie, Liu Xuan and other celebrities will enter the Taobao live broadcast room to test the water and bring goods, after all, Li Xiang, Wang Han, Nicholas Tse, and Wang Zulan have all personally proved that the aura of stars is still quite effective. ”

Shen Feng nodded, seeing such a dividend, more celebrities must be unable to help but walk down the high pavilion, all kinds of live broadcasts to test the waters, charity live broadcasts in May, Dangshan pear paste alone sold 120,000 bottles in Li Xiang and Wang Han's two live broadcasts, and the sales exceeded 2 million.

Li Xiang, the former first sister of Mango, is even more direct, as if she has joined the ranks of live broadcasting, and has been broadcasting almost once a week since the first live broadcast.

There are more than 100 products including cosmetics, health products, and jewelry, and fans are also particularly popular, and the number of online users has never been less than 500,000.

Ting Feng Dragon Boat Festival cooperated with Bei Yuange, Mu Sen, Shuang'er and many Kuaishou tens of millions of Internet celebrities to sell zongzi live.

Although Chef Xie did not do any sales promotion throughout the whole process, only focusing on the production of zongzi, more than 400 pieces of Guidiao zongzi priced at 218 yuan were sold, and the cumulative sales exceeded 100,000 yuan.

"I heard that Sister Na is also ready to enter. Song Yun said: "Especially the comedians, there are no works that can be done, and the advertisements are not as popular as the top ones, but they are live broadcasts, and all kinds of, pee and fart may be more suitable." ”

Shen Feng laughed, it makes sense!

Fools who know the benefits of celebrity live streaming to the platform know that compared with traditional anchors, people themselves have a strong appeal, and they can quickly gather popularity with traffic.

Last month, Kuaishou boss Qi Tiandao invited Bao Bell to live broadcast together, and the highest popularity in 1 hour was as high as 200W+, the number of fans in a single game increased by more than 3 million, and the total list exceeded 500W.

Song Yun analyzed: "There have always only existed with big stars in film and television variety shows, and it is undoubtedly attractive to fans to be able to appear in the down-to-earth form of live broadcast." ”

To this end, the platform is also constantly trying to connect live content with celebrities, such as Taobao's village broadcast plan, celebrity poverty alleviation public welfare plan, live star week and other activities launched this year. ”

"Celebrities are not stupid, last month the Kuaishou new list was released, Wang Zulan and Guo Donglin won the championship and runner-up with 5.12 million and 2.57 million fans respectively. Especially Wang Zulan, most of the fans are all from the live broadcast of the event. ”

"The first place alone swiped 1.03 million in cash, and I roughly calculated that the income from the daylight live broadcast gift reward was as high as 3 million!"

"One of the imported brand masks is priced at 66 yuan, and 100,000 copies were sold in 12 minutes, with a turnover of 6.6 million!"

Shen Feng pursed his lips, and what he said was really right:

It's all about the essence!

Good guy, a live broadcast earned more than 5 million fans, more than 3 million rewards and tens of millions of sales, what kind of bullshit variety show is much better to make a bad movie on this **, right?

What's more, last year, the regulation and control policies of the film and television industry were one after another, and the state and industry bigwigs took action one after another, and the investment also understood what was going on.

In the past, the top-notch life was even more difficult, don't even think about taking the show, and the father of the gold owner who was sent to the door before became more and more cold, even Reba began to cry poor, and the others were even more unhappy.

Look at Wei Ya again, she won 267 million ...... in two hours Kuaishou Sanda Brother 160 million ...... a day Lipstick brother easily 70 million ......

It's all real money!

"I think that next year, the platform will pull and the e-commerce live broadcast with considerable income will become a new outlet for the realization of celebrity traffic. ”

Song Yun said seriously: "Of course, there are many problems, how to integrate a win-win or even win-win situation between e-commerce live broadcast and celebrities?"

"How do the stars balance their position in the process?"

"How to realize traffic monetization and achieve the effect of increasing fans at the same time?"

Shen Feng waved his hand, and when the live broadcast began, it could be seen that Hu Fang was still a little nervous, but fortunately, Chen Sicheng was an old Jianghu and slowly guided the topic into the movie itself.

Shen Feng shook his head, don't look at the star facing the camera all day long, in fact, if you really want to broadcast live, the level is not good.

For example, Song Zuer was a guest in Wei Ya's live broadcast room, and originally thought that it would be okay to take a photo like a contemporary spokesperson, but when she arrived, she found that she had to interact with fans in a real way, and the audience was stunned, and she didn't know what to say at all.

Lipstick brother and star even met Waterloo, partnered with Zhou Zhennan, he just finished introducing the product, and wanted the other party who was not online to say a few words, who knew that people were blindfolded, and only said one sentence for a long time:

Ditto!

Immortals can't bring pig teammates!

There is no way, in the end, in order to keep fans in the live broadcast room, he can only sacrifice a gift-giving nirvana, promising to give away 10,000 yuan in red envelopes, at this time, Zhou Zhennan next to him is estimated to hear the money, and he was suddenly startled, and his face was full of words: When did I say that I would send money?

Brother lipstick hurriedly explained: I sent it, I sent it.

It's just laughing to death!

Neither can bring Zhou Zhennan, let alone Zhu Yilong. I also want the star to introduce a few words of the product, and people are like a good baby for a long time: very good...... It's slippery......

Embarrassed: Uh, can't you say more than three words?

"No, hehehe, this product is good, good. ”

The embarrassment is all over the screen!

So don't challenge other people's professions with amateurism,

Don't look down on bean bags,

That's dry food too!

Attention returned to the live broadcast, as the topic became more and more professional, Hu Fang finally showed years of professional accumulation, starting from the original work, various stalks and various background research, citing classics, and the head is the way.

Xiao Yang was completely confused, even the director couldn't keep up with the train of thought, or Chen Sicheng, the more he talked, the more excited he became, as if he had met a bosom friend, don't want it.

It wasn't until the assistant next to him reminded him that he came back to his senses and came to the time of selling tickets, Hu Fang was a little nervous, it was a mule or a horse, and he was finally going to pull it out.

Don't look at the millions of fans, most of them are prostitutes, and even I don't know how many true love fans are willing to pay?