The basic framework of luxury time has been basically completed, with second-hand luxury goods as the entry point, and high-end additional services for members have been continuously increased to enhance the gold content of the platform.

In the steady progress of various supporting facilities, there are Xiaowenzi and Lao Hong's specific operations, as the boss does not have to worry at all, the rest depends on word of mouth among members, after all, the circle of local tyrants is very small.

Stable development can also recruit eight or nine hundred members every month, with a minimum threshold of 390,000 and a proper 400 million in the account.

Thinking of this, Shen Feng smiled, at this time, he reflected the power of the NASDAQ golden signboard, and others asked who the boss was?

Shen Feng, you don't know?

The boss of the million winner,

That's right, it's the bull who went public on the U.S. stock market in 12 months.

A proper net worth of more than 50 billion,

I heard that it's not even thirty,

Known as the strongest diamond king in China!

"Boss, this is the latest research report. ”

Li Nanjun interrupted Shen Feng's self-esteem, took out the report, and said with a smile: "After investigating the trend culture industry according to your instructions, in addition to trendy toys, shoe speculation has also been very hot in the past two years. ”

Shen Feng took the report and said casually: "Didn't you hear that the plate collapsed last year?"

"The main reason is that the movement is too big, which has attracted the dimensionality reduction blow above, and several major platforms are eager to survive, and they directly close the shoe frying channel. ”

Li Nanjun explained: "Especially the poisonous APP, which was directly renamed into a thing, can be regarded as a dark horse on the trend track. ”

"It was originally a pure community product incubated within Hupu, and its core business lies in the identification of sneakers, targeting young people who can't buy the sneakers and AJ they want on Tmall JD.com, and are afraid of finding fakes. ”

Shen Feng nodded, this entry point is good, in today's gathering of big guys, small and beautiful is a kind of ingenious lever.

Of course, there are many people who are eyeing the big cake of trendy e-commerce, such as Zhixiang, Nice, and even Xiaohongshu have long been in the game, and this competitive product analysis is these three. ”

Shen Feng looked at the financing report, this guy is quite popular?

The A round attracted $20 million in financing from Sequoia Capital and Pulse Capital?

Led the second round of DST last year, with a valuation of more than $1 billion?

The sample is running very fast!

Li Nanjun saw that the boss showed an interested expression, and continued: "Take the lead in the circle with the "C2B2C" business model, the seller supplies to the platform, and the platform identifies the authenticity of the goods. Customers can only see the brand, style, size, price. Under this model, the price of shoes of different styles and sizes of the same style will change with market supply and demand......"

"In the early days, it was also a shopping guide website under Hupu, which mainly pushed online shopping information on sports, trends, life, fashion, etc., and won a large number of users who love NBA by Hupu Sports. ”

"It also focuses on the male market, but its share is relatively single, providing a shopping service platform for national sports and life, and the trend competitiveness is not strong......"

"Nice is the first social software to share content to Weibo and QQ space with pictures + tags, and the user-sharing mode has brought considerable traffic, and has won $8 million Series A by Jingwei, Zhen Fund, and Morningside Capital. ”

"In just one year, it has been financed to the D round, and it is tens of millions of dollars larger, and many people behind it are optimistic. ”

"Not to mention Xiaohongshu, you basically have to insert a foot in everything, so ......"

Shen Feng nodded, no wonder many people are optimistic that trend culture is a sunrise industry, a proper 100 billion market. For large funds, there is only one principle:

Rather kill the wrong,

Don't let it go!

After reading the report, Xiaohongshu does not need to mention that Dewu and Nice have similar business distribution and services, both of which are mainly based on building a resale platform for sneakers and trendy brands.

Nice even conducts cross-border cooperation with fashion brands, film and television entertainment, and theatrical performances from time to time to detonate the trend market, and introduces celebrities and Internet celebrities to settle in to obtain more traffic.

The greatest competitiveness lies in the identification function, and the recognition of goods also relies on the shopping guide model to lead to some high-end goods.

For the popularity of trendy brands, user groups of different classes have different reflections: core users are very concerned about limited editions, co-branded models, and star items, and like to queue up to buy. Some sought-after items, even at any cost.

Mid-range users concentrated on buying sneakers and said that they would not buy them at a higher price, and the purpose of queuing up to buy them was mainly to resell them to make the difference.

Passers-by are just following the trend, and there are people around you who look good when they wear them, so buy one and try it.

"You don't know how crazy the shoes were last year!" Li Nanjun said with a smile: "What is circulating on the Internet that if you buy a few pairs of AJ5 ice blue last month, you can buy a house in full in the fourth ring this month!"

"The A-share Shanghai Composite Index only rose 2.7%, and the top 10 trendy shoes on the list of price increases were casually more than 30%. ”

"The 26 popular models have a daily turnover of more than 500 million, and the 9,431 companies on the New Third Board are not enough to see!"

"The poison even launched a trading section, which is exactly the same as the three major exchanges of the U.S. stock market, with various K-lines and various market makers trading, and the results are ......."

Li Nanjun said disdainfully: "Attract a dimensionality reduction blow and cut vegetables directly, do you know what the first slogan is when you open the homepage now?"

"Sneakers are for wearing, not for frying!"

Shen Feng was stunned for a moment, and couldn't help laughing, very cheap and shameless.

"Shoe frying is just a pain point in the industry, and the biggest pain point is to fake and real, and the omnipotent Putian is not only technologically superb, but also has shoe boxes, purchase lists, and invoices. ”

After listening to Shen Feng, he smiled again, always claiming to support counter inspection?

,

Do you take one to the counter and ask?

Look at other people's dicks or not?

"I specifically checked the number of complaints about poison last year, and it was as high as more than 5,000 times, which was not a lot, mainly non-delivery, non-return, counterfeit sales and after-sales customer service not responding to problems. ”

"The development of the second-hand shoe trading platform can be said to be both fortunate and unfortunate. Li Nanjun saw that the boss finished reading the report and sighed: "Fortunately, standing on the tuyere, the bonus beckons." Unfortunately, no one knows when this gust of wind will stop abruptly, and whether it will be life or death when it hits the ground?"

"That's because the maturity of these platforms themselves doesn't match the noisy market atmosphere!"

Shen Feng summed up sharply: "I just want to make quick money, and with the help of the capital behind it, a good industry has ruined these grandsons!"

Li Nanjun smiled and nodded, you look at StockX, the U.S. market has a valuation of more than one billion in just one year, 60,000 tradable commodities, and a turnover of more than 100 million.

What drugs, nice, and goods in the country all add up to not enough for people to beat!

Sent Li Nanjun away, Shen Feng went online to study and study shoe speculation strategies, and found that it was really difficult to buy a pair of limited-edition AJ.

For junior shoe dogs, online and offline lottery is an indispensable process, although most people are reduced to running with the popular rush to buy, but as long as they win, they will earn, whether they like it or not, whether it is suitable or not, grab it first.

Someone summed up that the number of limited sneakers sold and the number of numbers is almost one to six, and it is trivial to walk shit luck to really grab shoes and sell them, and make thousands of dollars casually.

In addition to retail investors, how can there be no bookmakers?

A large number of goods were swept through various channels, and a group of aunts and uncles were hired to participate in the lottery on the spot...... Take technical means to grab shoes online...... More awesome direct internal and external collusion!

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