Zhou Fangyuan's participation in the "Longing Days" program was scheduled before.

After all, he is the big boss of Yuanfang Media, and he has introduced the status of Yuanfang Media in China more than once before, so I won't say much. Let's just say that he is now tossing back and forth in Hollywood, coupled with the background of the entire Yuanfang Group, although Zhou Fangyuan is not a star, but his Weibo account has more fans than first-line stars, and has almost reached the level of an emperor superstar, and at this moment of 06 years, there are tens of millions of fans.

And his fans are not all those star chasers, as a well-known young entrepreneur in China, his fans include many age groups, which can be said to be known to women and children. It's just that there wasn't much information about him on the Internet before, and he had always deliberately controlled his influence, until a series of moves that began at the beginning of this year that he really stepped out of the background and came to the forefront.

Young, handsome, golden, single, self-made, couldn't be better.

Of course, the "Longing" program team hopes to be an instant hit, so the opening episode of the show invited Zhou Fangyuan for the first time.

After all, it was his own show, and Zhou Fangyuan didn't want to take it big, and he used to watch variety shows, and he felt very happy, so he thought that it would be good to just go to have fun, so he agreed.

Now that the first episode has started filming, the crew notified Zhou Fangyuan half a month in advance, and Zhou Fangyuan is also pinching the time, and on the day the show starts filming, he departed from the capital. The filming location is actually not far away, just around the capital, a very small village, but the environment is quite good. And the director team chartered a yard and a few pieces of farmland here half a year in advance. In this, the site selection alone has gone through several twists and turns to meet the requirements of independent courtyards, halfway up the mountain, and only a mountain road that is not wide. In addition, in order to ensure that the entire mushroom house and the surrounding crops look abundant, the director team planted corn, watermelons, potatoes and other crops next to the mushroom house half a year in advance, expecting all the green plants to exist in a very natural state, which also made the director form half a team of agricultural experts.

The content of the program is very simple, that is, let the guests go to the fields to pick, build stoves, and use the only traditional daily necessities in the farmhouse to live a self-sufficient life. If there is an additional demand, they need to be exchanged for the corresponding labor. A good life is bought with the labor of both hands, and the program tells some simple and simple truths by allowing the guests to return to life itself, such as cherishing the value of a meal, talking about Chinese hospitality, and so on.

This show, the original time and space, is said to have been imported from Nanxian at the earliest, as if it was called "Three Hours and Three Meals" in Nanxian? Zhou Fangyuan was not very sure, he had only heard such a statement in his previous life, whether it was true or not, he did not carefully explore.

But for this issue, Zhou Fangyuan has always felt that this needs to be looked at objectively. As a die-hard fan of variety shows, he knows that many of Nanxian's economies come from the film and television industry, and there are many variety of variety shows in Nanxian in his previous life, almost all the themes he has filmed, and there are many excellent variety shows among them, which are also well-known to our domestic audience, so it is normal to compare them.

As for whether there is plagiarism in the domestic "Longing" and Nanxian's "Three Hours", how to say this, if you spent money to buy the copyright, then there is no problem at all. Of course, there are some variety shows in the previous life that did not give people copyright, but it doesn't matter, as long as you can really guarantee a large amount of self-original content, the so-called plagiarism is not established, at most it can only be regarded as reference, of course, there are some rules and regulations in this, whether it is plagiarism or borrowing, well, it has nothing to do with "Longing" in this life. Because in this life, "Longing" is original by Far Away Media, and it is difficult for anyone to come. Besides, the two variety shows have their own characteristics, and they both reflect the special food of their own countries. First of all, the resident guests invited in China have different personalities, among the four guests in the original time and space, one is optimistic and enthusiastic, one is warm and healing, one is witty and resolute, and one is hard-working and kind, and the content embodied by the four different personalities of the four people is of course very different. From the perspective of the high pressure of modern urban life, the program points out that more and more people are willing to return to the countryside and integrate into nature, which is in line with the current living situation of Chinese people and their inner desire for rural life.

Secondly, there are thousands of forms of variety shows, and it is also a success to strive to do a good job in content and give the audience a harvest, laughter and comfort. Putting aside the "plagiarism" theory, we might as well take a look at the positive energy brought to us by "Yearning". Some of the games in the show made us feel unbeatable joy in it. The program team recorded the delicate emotions and moving moments in life through the camera, instead of using the empty language of the host and guests to express lyricism and straightforward emotions, which made the audience feel the "perceiving the beauty of life" that the creator wanted to convey.

Just like when it first came out, there were doubts that it was an infinite challenge of plagiarism from Nanxian variety shows, but with the creativity of the extreme challenge and the performance of the resident guests to convince the audience, gradually the voice of "plagiarism" is gone, and the happiness and positive energy brought to us by the yearning of the original time and space are the most precious, so most viewers will not feel that it is plagiarism, because what it shows is the life that Chinese people yearn for.

Gossip is far away, let's talk about the show itself.

In fact, most of the reasons for the success of "Longing" in the original time and space come from the sense of "warmth". Whether it is the color of the picture, or some post-production, to be honest, it is not likely to be used in domestic variety shows at present, especially Hangkai, which shows the beauty of the mountain village, which is actually the most troublesome.

The original "Longing" used drone aerial photography, which was simple and convenient, especially in the suburbs and the countryside, as long as you don't affect others, there will basically be no problem.

Nowadays, drones do, but they are very immature. Of course, this is talking about civilian drones, and if it is military, it must be much more advanced than civilian ones, but the problem is that it can't be done. What's more, the military ones are all big guys, and they can't be used to play these things, there was a super famous brand in the previous life, or domestic, which almost occupied the vast majority of the civilian UAV market, which is simply invincible, and not only invincible at home, but also invincible abroad, easily breaking the barriers between countries and entering the international market.

I believe everyone is familiar with this name, yes, it is DJI.

This company is really good, and Zhou Fangyuan must admit that it is really not possible for anyone to make a civilian aerial photography drone a global leading level. But DJI has done it, not only has it done it, but also for many years, it has been leading the trend, constantly developing, and constantly expanding its product library, from the initial ordinary consumer level, to the later professional level, and even began to carry professional photography equipment, to be honest, just such a small drone, to a large extent, has changed the way of filming many entertainment programs such as film and television dramas and variety shows.

Let's talk about aerial photography, if this was put in the past, it was really not easy.

Either use a high swingarm to simulate a bird's eye view, or rent a helicopter directly.

The former is highly limited and ineffective, while the latter is expensive and unstable.

After the advent of DJI's aerial photography drones, the biggest benefit is that they are cheap, durable, easy to use, and stable enough, and the picture effect is quite good.

Removing products, DJI is also a cow beep.

From the beginning of 2013 to April 2018, DJI has successfully completed 6 rounds of financing, as a unicorn in the field of drones, DJI is committed to gaining a firm foothold with innovation and technology, but has never planned to go public. As a leader in the field of unmanned aerial vehicles, in addition to creating a miracle in technology, the strategic investment in April 2018 adopted a bidding financing model that also created a miracle in the financing industry. The financing was a bidding process, with equity financing of US$1 billion. In accordance with DJI's requirements, investors must subscribe for a certain percentage of non-yielding Class D ordinary shares to qualify for Class B ordinary shares, with an average subscription ratio of 1.61:1 for Class D/B shares. In just four or five years, DJI has become the leader of the consumer market, and for a company that has not been praised by capital and conducts product research in a down-to-earth manner, it reflects the optimism about the future development environment of DJI's industry, the recognition of drones in various application fields and the strong confidence in its products.

With the continuous improvement of people's disposable income and the improvement of the pursuit of high-end technology, the consumer demand for consumer drones is increasing. DJI's products are mainly divided into consumer drones and industrial drones, and consumer drones are the mainstay.

In 2016, DJI's consumer drone sales revenue accounted for 80% of the total revenue of that year, and industrial drones accounted for 20%, and in 2017, the proportion of consumer drone revenue further increased to 85%, which shows the company's attention to the development of consumer drone market demand and product research and development. So far, in 2017, the operating income of DJI's consumer drone business reached 14.93 billion yuan, a nearly double increase from the previous year, while the industry drone sales were 2.64 billion yuan. With the continuous expansion of the agricultural application field of UAVs and their recognition of the role of UAVs, in the future, under the guidance of the development of policies and norms, consumer-grade UAVs still have a large space for development.

As a leading drone company at home and abroad, DJI has released five representative types of drone products from 2013 to 2018, and there are representative and upgraded product releases in each year. DJI's drone products include helicopter flight controllers, multi-rotor flight controllers, multi-rotor flight platforms, professional aerial photography gimbals, multi-rotor flight platforms, etc.

At the beginning of 2013, the company launched the Phantom quadcopter, which is the main representative brand of the company's UAV. As of March 2016, the fourth generation of the Phantom 4 has been launched, and the new MavicAir launched in January 2018 provides a better platform for consumer drone applications with its high-end technology level and light take-off weight.

According to statistics, in the various price ranges of consumer drones in foreign markets, DJI's drone market share is more than 65%, while in China, the share is as high as more than 85%. It can be seen that DJI has a clear competitive advantage in the domestic and foreign markets with its representative technical strength.

In foreign markets, in the price range of $1,000-$2,000 drones, DJI's drone market share is 66%, and the market share of relatively high-end drones of $2,000-$4,000 accounts for 67%. Compared with foreign markets, DJI drones have a stronger influence in China, and the market share of DJI products is close to 100% in the price range of 6500-9000 yuan drones. It can be seen that DJI's "unicorn" status in the field of drones is relatively clear and convincing.

DJI's rapid development is inseparable from the company's R&D strength. As a modern technology-based company, DJI's development pays more attention to the competitiveness of the company's products.

As far as Zhou Fangyuan knows, DJI later had 8,000 employees, 25% of whom were engaged in R&D and engineering to ensure the competitive advantage of the company's products.

In the three years from 2014 to 2017, DJI has consistently ranked first in the industry in terms of the number of patent applications, with 874 patent applications in 2016 and 605 patent disclosures that year. Although the number of patent applications of the company in 2017 has declined to a certain extent, under the accumulation of patent applications in the previous year, the number of patent disclosures of the company has reached 916, and the number of patent disclosures has reached 288 as of mid-April in 2018.

In recent years, the number of patent applications in some fields has been increasing, mainly inventions and utility models, indicating the company's leading technical level and innovative research and development strength in the field of drones.

With such a company, to be honest, could Zhou Fangyuan let him go?

In fact, he has already funded the initial R&D of several founders without anyone else knowing, and has already taken a stake in their companies.

In this way, it can be regarded as an angel round investment, but his purpose is not to make money, and he also knows that DJI will not be listed in the next ten years, just like in his previous life.

So he just thinks that such a bullish company, what is wrong with him, he also has to get some shares, in other words, Zhou Fangyuan is also equivalent to helping the development of domestic enterprises, and he can be regarded as a good person. He is ready to keep the shares, and if he has the opportunity, he has to expand the shareholding ratio, if nothing else, in the future, DJI Niu beeps up, and as a shareholder, he can also get some of the latest trial products. Especially companies like Yuanfang Media really need DJI's drones.

So this investment, from the very beginning, has been very successful.