910. Empire of luxury
However, under the current legal system in China, in a real sense, a family foundation with the purpose of family inheritance cannot be established. In reality, people often refer to foundations that are set up by individual donations for public welfare purposes as family foundations. However, even such a foundation can only be called a family foundation, not a family foundation. Because these foundations are only controlled by a single person, or a small family, not by the entire family. Therefore, in order to establish a family foundation in the true sense, it is necessary to understand the meaning of family.
What is a family? And the central question that is included in the question "What is a family?" is: What is the essential difference between a family and a family?
Although it is said that families and clans are social groups that are bound together by blood and marriage. However, the family is a social unit established from the standpoint of the self through the relationship between the living. When a mortal is born, he grows up with his siblings under the supervision of his parents, and after marriage, he has children with his wife and forms a new family. Therefore, the structure of the family is constantly changing due to the birth, aging, sickness and death of its members, so the family tends to grow and break up.
The family is different in that it is understood from the origin of Chinese characters, and it is formed by the "cluster" of many families, which usually start from a deceased ancestor and are established by the multiplication of that ancestor. From a developmental point of view, this kind of social group exists on the basis of common ancestral recognition and ancestor worship, and does not fundamentally change because of the increase or decrease of the number of living people, so the family has stability, continuity, and even theoretical sustainability.
As for the clans that the Chinese often refer to, they are just larger families based on the same surname, linked by a more distant ancestor who multiplied together.
Therefore, it is clear that families based on common ancestors are more durable and stable than families that are growing and tending to break up. This is where the fundamental difference between family and clan lies. This difference is why funds should design family succession plans from a family perspective, rather than a family perspective.
So, how can you tell if a business is a family business or a family business? That is, to see whether the major shareholders of the enterprise have a mutual inheritance relationship. If the major shareholders can have a relationship of mutual inheritance in accordance with the provisions of the inheritance law, it is a family enterprise; if there are relatives among the major shareholders who do not have mutual inheritance, but are still within the traditional "five services" of our country, then such an enterprise can basically be called a family enterprise. If the main shareholders of the enterprise have a common surname and have a long-term kinship, but it has gone beyond the scope of "five services", then according to the traditional culture of our country, such an enterprise can probably be called a clan enterprise.
If you can distinguish between a family business and a family business, and correctly understand the definition of a family business, then it is not easy to think about the problem within the family relationship when designing a family foundation. However, a foundation designed based on the interests of the entire family or even the clan is not so important to the interests and role of individual individuals. Under such circumstances, if the structure is scientific and the system is rigorous, such a foundation should be able to win a longer life.
Of course, that's right, but if you want to set up a family fund, or even a clan fund, it doesn't happen overnight. And in a short period of time, Zhou Fangyuan is not ready to get the fund immediately, he just has this idea, but suddenly Ah Jin, at least within ten years, he will not set up a so-called family fund or clan fund.
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April, Europe.
As I said before, when Zhou Fangyuan conspired with the third brother to conspire with the winery, he also took a fancy to a winery.
The winery, called Lysalus, is also called Château d'Egin and, of course, it also has a name, which is called Château d'Egan.
Château Lysalus is the only super-prime sweet wine in the 1855 rating of Bordeaux Sauternes and Barsac. Located on a small hill in Sauternes, the southernmost point of Bordeaux and the smallest of the several wine regions, this historic top château dates back to the 12th century. Lysalus is the most prestigious and legendary family in the French wine world, Lysalus is not only one of the oldest aristocratic families in Europe, but also the owner of the world's most precious rot castle, Château Lysalus, for hundreds of years, driving the history of wine.
In fact, Lysarus has already been introduced, so let's talk a few more words here.
Château Lysalus is one of the oldest wineries in Bordeaux. In the Middle Ages, the Duchess of Aquitaine of France married into the British royal family and later became Queen of England, and the Château Castle domain belonged to the British royal family. After the Hundred Years' War between France and England, King Charles VII of France reclaimed Aquitaine in 1453, and Château d'Échâteau returned to France.
On 8 December 1593, Jacques de Savanger acquired the Château de Châteaux, then a royal domain, in exchange for a reservation treaty. Then in the 16th century, the construction of the Château de Lysalus, the Savanger family built the simple and magnificent Château de Lysalus, and successively purchased the vineyards around the Château de Château, which has a history of more than 400 years, and in 1711, King Louis XIV of France officially canonized the title of nobility and became the official owner of the winery.
In 1785, Françoise Josephine Savanger Igan married Count Louis Amity Luel Lusalus, godson of King Louis XV of France, and the Château was part of the Lusalus family. However, after the tragic death of her husband after three years of marriage, Francoise-Josephine took over the management of the family estate and expanded the most splendid part of the history of Château Lysalus.
Josephine built a new cellar in 1826 to meet the needs of the world's most famous wine connoisseurs, and more and more prominent figures such as Thomas Jefferson, the Third President, and the Tsar of Russia, became supporters of Château Lysalus, and the demand for Château Lysalus's wines became more and more demanding, and in order to meet this demand, Josephine built a new cellar in 1826, and Château Lysalus and the Château Lysalus family enjoyed a long period of prosperity after this expansion. After the death of Françoise-Josephine in 1851 and four years later by the famous Bordeaux classification of 1855, Château Lusalus was the only Château de l'Écor de l'Écolleté de la Régius de la Cru (Château de l'Éco-Lux) in the classification of wines, a privilege that led the Marquis to co-founded the Confederation of Grand Cru of the Girontes with wine tasting as its main marketing strategy, and served as its president for forty years.
In 1966, Bertrand Lysalus, who had no children, handed over the management of the estate to his younger brother's son, Count Alexandre Lysalus.
In 1968, Château Lysalus passed to the last nobleman, Alexandre Lysalus = Count, who carefully managed the estate for 36 years, allowing the ancient estate to grow. However, the 400-year family succession was ultimately defeated by the final blow of modern commerce. In 1999, members of the Lusalus family began to sell their shares, and LVMH acquired a majority stake in Château Lusalus, becoming the head of the estate, the first time in 400 years that the old estate was transferred from family ownership to joint ownership by a family and a large group. Many wine lovers lamented the merger, believing that the strong commercial flavor would ruin the artistic wines of Château Lusalus, but others believe that the merger of Château Lusalus with LVMH strengthens Château Lysarus' position as one of the world's luxury brands.
Speaking of LVMH, there should be a lot of people who know about it.
LVMH's full name is Louis Vuitton Moët Hennessy, which stands for Moët Hennessy. Founded in 1987 by Bernard Arnault merging Louis Vuitton and Moët Hennessy, the group employs around 56,000 people and owns more than 50 brands, making it the largest boutique group in the world today. The Group's main businesses include the following five areas: Wine & Spirits, Fashion & Leather Products, Perfumes & Cosmetics, Watches & Jewellery, and Boutique Retail.
Of course, perhaps for ordinary people, everyone is most familiar with LV's bag, which is the so-called donkey bag, which is the most often heard and most often seen luxury.
Today, LVMH owns more than 50 Maisons and more than 1,700 stores, 68% of which are located outside France, employing nearly 60,000 people.
In 2005, it generated sales of 13.9 billion euros and a net profit of 1.668 billion euros, about four times that of the Gucci Group. With total assets of 28.053 billion euros and a market capitalization of 36.8 billion euros, the company is a component of the CAC 40 index in Paris. LVMH is committed to protecting the environment through its philanthropic organizations such as the LVMH House, the LVMH-ESSEC Chair and the LVMH Asian Research Fellowship. The Group adheres to its mission of public welfare, and is committed to inheriting Everbright cultural traditions, advocating humanitarianism, promoting education, and nurturing and supporting young art and design talents.
And the man who single-handedly created all this is called a gentle wolf!
Bernard Arnault, born in France on March 5, 1949, is the godfather of the world's luxury industry, the founder of the LVMH group, and the Napoleon of the boutique industry. At the age of 70, he is France's richest man, and Bernard Arnault is ranked No. 4 on the Forbes list of the world's billionaires in 2019 with a net worth of more than $76 billion. Relying on the innate artistic cells of the French, today's LVMH empire was formed. He has been repeatedly praised by fashion magazines for titles such as "Best Dressed Man".
This person's ability is definitely the best in the world.
In 1984, at the age of 36, Bernard Arnault mortgaged his family business to buy the Dior Group, which was twice the size of the family business. The acquisition of Dior was the first step in Bernard's acquisition of the brand's business. At that time, the Dior Group was almost in decline, but Bernard brought Dior back to life within two years with his excellent management wisdom, so that the old brand not only maintained its own tradition, but also added an international color.
In addition to the famous Louis Vuitton and Dior, many other brands have been successfully resurrected by Bernard Arnott's magic wand. Bernard's enthusiasm for acquiring brands is very high, from Donner Cullen to Puki to Lowe, and he has bought a wide range of brands, from TAG Heuer to the department store Bonmas, from Chateau DY quem, the sole source of the finest white wines, to Phillips, and he has hardly missed a beat, except for Gucci.
He threw out the brand as seemingly casually, and he surprised the entire fashion industry by selling Christian Lacroix, a haute couture brand he founded decades ago, to the American Falic Group. Those noble brands in Bernard's hands seem to be playing with dice. During the economic downturn, he slowed the pace of acquisitions. Now, the potential of the fashion industry is slowly recovering, and the entire luxury world is watching: when will Bernard start the process of a new round of acquisitions.
The head of the world's largest boutique empire, with an elegant appearance, has been praised by fashion magazines for titles such as "the best dressed man" many times. He is calm by nature, even a little reticent, and is always very low-key in front of the media. But no one ever doubted that Bernard was an unfathomable and brilliant entrepreneur. With a smile on his face, he buys and sells brands with ease, and it's no wonder that some people describe him as a "wolf in a cashmere shirt."
The LVMH Tower, nestled between Fifth Avenue and Madison Avenue in the heart of Manhattan, New York. LVMH sells luxury goods, and there are so many ordinary people who are willing to pay for the noble definitions of dreams, desires, and wealth created by Bernard Arnault, so LVMH's performance has been booming. WHILE STEEL AND ELECTRONICS WERE STRUGGLING ON WALL STREET, BERNARD ASKED THE LOUIS VUITTON STORE IN PARIS TO LIMIT WHAT CUSTOMERS COULD BUY, BECAUSE HE HAD ALWAYS BELIEVED THAT LUXURY GOODS SHOULD BE SOMETHING TO LIVE IN, NOT A FLOOD OF GOODS.
Bernard's bold use of designers has led to a new allure for LVMH's luxury brands. Starting with the hand-picked Italian designer Gianfranco Ferre for the Dior Group, Bernard has made a number of surprising choices. Dior is considered by the French to be the most old-fashioned top brand, and people don't understand how to let an Italian designer express Dior, but in 1987, Gienfranco Ferré's debut in Paris "Ascot Cecil Beaton" amazed the world, and almost became synonymous with the Dior group in the future.
Bernard handed over the veteran Givenchy to the genius John Galliano, the "wild child of the British fashion industry" gave Givenchy a new sense with his sensational creative style, and John Galliano broke the shackles of tradition with almost extreme complexity and luxury, and with breathtaking debauchery. Two seasons later, Bernard transferred his fantastical ideas to Dior and appointed the equally controversial British designer Alexander McQueen to take over.
As it turns out, while Bernard Arnault's admiration for emerging designers in London and New York has made the French designer feel disgraced, he couldn't have made a wrong choice. Whether it is choosing a designer or positioning a brand, he has a unique vision. The secret of his creation of LV is to create history for LV, so that LV's noble sense of history can be integrated into modern luxury life, and become a time-honored fashion, which makes people have the desire to own and inherit. Perhaps today's buyers of LV suitcases don't even think of keeping it for their granddaughters as a dowry, but LV still insists on hammering rivets on the suitcases and prides itself on being firm and of quality.
Perhaps the numbers tell us a little bit, as LVMH saw double-digit sales growth in the first half of 2005, LV soared 22 percent, and the company's stock hit new highs with a 30 percent price increase. Today, LVMH operates brands such as fashion, leather goods, perfumes, cosmetics, watches, jewelry, and alcohol. Bernard Arnault now holds 47.5% of the shares, the largest shareholder of the LVMH group, and of his five children, the eldest daughter Delfina, is his deliberately cultivated heir. The LVMH Maisons were not created by Arnault, but he knows better than anyone their potential value around the world and is best at maximizing their value.
Now Zhou Fangyuan wants to buy the brand "Igenburg" (Lysalus Castle) from such a person, the difficulty cannot be said to be big, but it must not be said to be small, because in the face of such an emperor in the luxury industry, money has long been something that can move them. If you want to win the goal, you need to use some other methods.