Chapter 66 Porcelain Marketing
QQ Music's daily charts have been stable for a while now.
Pei Qiu's "Acacia" ranked first, and Gao Ge's "Ordinary Road" ranked second.
Listeners are also used to such rankings, and it has become a habit to listen to these two songs several times a day.
However, in the evening, when some users opened the charts to find songs according to their habits, they were attracted by the second-ranked "I Wish People Were Long".
When did this new song climb up, and even "Ordinary Road" was defeated?
You must know that Pei Qiu's "Acacia" can successfully reach the top, which is inseparable from her own audience base and national degree, and listeners will even click on Pei Qiu's name to listen to it, even if it is an advertising song.
Gao Ge's song "Ordinary Road" lost in a national degree, or in recent popularity.
This is not to say that "Ordinary Road" has a bad score, it's just that it is not as good as the audience base of "Lovesickness".
These days, there are many singers who release new songs, but they can only be ranked below the high songs, and this is the actual achievement.
How can this song "I Wish People Were Long" how can it surpass "Ordinary Road"?
With full curiosity, everyone clicked on this song and listened to it again.
When they heard Shi Lan's voice like a natural voice singing the first sentence 'When is the bright moon', netizens were stunned.
After listening to a song, I couldn't say anything with emotion, and I couldn't say it, look at the disadvantages of not learning Chinese well, and I was left with only a groove!
The new fans originally wanted to find inspiration from the comments of the bigwigs in the comment area, but when they clicked on the comment area of the song, they were stunned by the black miasma in front of them, Pei Qiu's fans, passers-by fans and Shi Lan's fans scolded each other, and the entire comment area seemed to have become a vegetable market for aunts.
It's hard to tell who is to blame in the scolding war between fans, after all, 'the public says the public is reasonable, and the mother-in-law says the mother-in-law is reasonable', and no one will let the other party.
If you have to investigate the beginning of its scolding war, it is probably related to the posts of the Douban Goose Group.
"Shi Lan's song is very good, the girls' version is a little more ethereal, and I am optimistic that her results will reach the top. ”
"Geese, have you heard Shi Lan's new song "I Wish People Were Long"? If I hadn't known the singer in advance, I would have thought it was Pei Tianhou!'
"I think "I Wish People Were Long" is more suitable for Pei Tianhou to sing, I don't know what the geese think?'
"Don't you think Shi Lan is a bit like Pei Tianhou in terms of singing?"
Pei Qiu's fans felt that Shi Lan deliberately raised the coffee and crossed the level to touch his own porcelain.
Shi Lan's fans feel that Pei Qiu's fans are too domineering, and passers-by feel that their own way of posting and rapping is in the way, and the song "I Wish People Were Long" was originally sung by their little idols, why is it suitable for Pei Qiu?
The war that spread from Douban has not stopped at this moment.
"Pei Qiu's fans are domineering, passers-by can't say a word, you are the seniors, you can't do it? The seniors want to compete with the juniors? I don't understand. Shi Lan's fan typed in the comment area.
"I guess I can't get used to it, the songs written by my idol ex-husband are given to outsiders, and my heart is unbalanced...... But no matter how unbalanced it is, I have to hold back, so I have to find someone else to vent. ”
Pei Qiu's fans are naturally not to be outdone, this kind of scolding war has not been interrupted since Pei Qiu's debut, and this group of fans has long been experienced in this regard.
"No one wants to rob your family's songs, I just want to say don't cross the line and touch porcelain, count how many times you have brought the name of 'Pei Qiu' from the news release in the first half of the year......?
"If you blow your family's bulls, you will blow it directly, you have to bring the name of 'Pei Qiu', and what else will you blow 'Pei Qiu's second'! Yes, your family is second, and you will always live with the name of 'Pei Qiu's second'!"
The war zone opened up by the two fans is not only QQ Music and NetEase Cloud, but also Weibo and Douban, where you can see the two pinching each other.
There has never been a winner in the fan scolding war, and the only ones who cover their mouths and snicker behind their backs are probably traffic operators and major APPs.
"I'm!"
In the girls' dormitory at night, other people were chatting with their boyfriends or watching TV dramas, Duan Rou on the top bunk suddenly screamed, and her mobile phone was also thrown next to her pillow, and her sullen appearance suddenly attracted the attention of her roommates.
"What's wrong with you?"
Faced with her roommate's concern, Duan Rou picked up her phone again, a little embarrassed to speak.
"What the hell is going on? Who bullied you? Tell me, we'll teach him a lesson!"
Duan Rou explained a little awkwardly, "I just had a fight with someone on Weibo, and I haven't quarreled!"
"Damn, so that's it?"
"I'm convinced!"
It's just that these ruthless roommates don't sympathize, and they want to ridicule, so Duan Rou feels even more sad in her heart.
At this time, the eldest sister in the dormitory stood up and smiled softly, and touched her head, "Let me see who scolded you?"
After saying that, she borrowed her mobile phone, and then a group of people laughed even more happily at the scolding battle with others on Duan Rou's Weibo.
"Don't look at my jokes!"
Duan Rou snatched her phone and searched for a scolding dictionary in the browser, she must scold the person just now.
As Pei Qiu's die-hard fan, when he saw some Shi Lan's fans and passers-by on Weibo Square, he couldn't stand it and pinched each other.
There are many enemies, and there is no shame in not scolding!
....................................
A bachelor apartment in a community in Beijing.
One of the protagonists of the fan scolding war on Weibo, Shi Lan, lives here.
This apartment is a house rented by the brokerage company for her, it is not big, but she is very warmly decorated, and she has a variety of knick-knacks and small paintings that she bought from the handicraft store, which is very suitable for a girl of her age.
After the day's trip, her favorite thing is to go to Weibo, watch Douban gossip, and like to watch her super talk on the trumpet.
But what she didn't expect was that the protagonist of today's gossip hot search was actually herself.
On Weibo, Douban, and music APP, his fans and Pei Qiu's fans have already hacked each other from the afternoon to the present.
In fact, there are also rational and Buddhist fans in the two families, but when there are many people in this kind of thing, those who fish in troubled waters will sneak in, and they will start to add fuel to the fire in the skins of the two families.
"Sister, is this marketing your handiwork today?"
Shi Lan sent a message to her agent on WeChat, and after a while, the other party replied.
"You don't have to worry about this, take a good rest, it's time for you to be busy for a while. ”
Shi Lan's agent on the other end put down her mobile phone, picked up another phone and replied to the message, a smile appeared on the corner of her mouth, it seemed that the effect of this marketing far exceeded her expectations.
Whether it is a Douban comment or a scolding war on Weibo, the black hand behind it is her.
'Porcelain marketing' is usually a case where weak and small enterprises take the initiative to speak out, accusing the more powerful companies in the industry of infringing on their own rights and interests, and this set of marketing methods is also applicable to the entertainment industry.
Shi Lan is that 'weak' small business, and this set of marketing has achieved far more than expected results without spending any money at all
Thinking of this, she probably laughed out loud in her dreams tonight......