Chapter 46 Ratings [Second Watch Asking for Votes]
The Mid-Autumn Festival party is over, and the relevant finishing work is still in progress.
The staff in the big studio of Beijing Satellite TV is dismantling the stage, the costume team is counting the costumes and props, classifying them, sound effects, field control, etc. are busy in their posts, and behind a large-scale party is the joint efforts of countless staff.
Ren Bin and other behind-the-scenes workers are not idle, and while dealing with other matters, they are also anxiously waiting for the release of the program's ratings.
The most recognized and commonly used research company in the industry is CCTV Sofurui (CSM), although Nielsen also does ratings research, but focuses more on consumer behavior research.
Sofurui currently has a national, provincial, and city ratings survey network, basically, in addition to the national network is slightly special, the industry has 29 provinces, 31 provincial capitals, 52 cities, and 71 cities are based on different permutations and combinations of CSM sample pools.
"Have the ratings come out of 52 cities?" After more than ten minutes, Ren Bin asked.
Hearing this, the subordinate replied, "I'll come out soon, and I'll bring it to you when I come out in a while." ”
"Hmm. ”
Although Ren Bin has served as the chief producer of documentaries and variety shows on multiple channels of Beijing TV before, it is the first time for a large-scale party event like today, and after so many years, he actually has a trace of nervousness in his heart for the first time in the cave room.
How many years has he not felt nervous?
Decade?
Or fifteen years?
Although his eyes were staring at the computer screen in front of him, Ren Bin's mind was not on it at all.
"Director, the ratings are out. ”
The subordinate knocked on the door and walked into the office, holding a thin two-page paper in his hand, which is the ratings table of all domestic TV programs tonight.
"Let me do this. Ren Bin motioned to his subordinates to put the ratings table on the table and said calmly.
After his subordinates left, Ren Bin picked up the ratings table and checked it.
Satellite TV channel's 52 city statistics table, his eyes looked down from above, at first glance he thought he was wrong, he saw the word 'Beijing' at a glance.
Take a second look, yes!
The first place is Beijing Satellite TV, with an average rating of 1.1560%, and the second place is Hunan Satellite TV, with an average rating of 1.1392%.
As a competitor in the same period, don't underestimate this small gap, considering the huge audience behind the data, you know how difficult it is to chase the percentage of two decimal places.
Looking at the national network ratings on the second page, the first program here is not Beijing Satellite TV, but Chongqing Satellite TV's "Mother" broadcast at the same time, with an audience rating of 1.3477%, followed by Beijing Satellite TV's Mid-Autumn Festival Gala.
In the face of such a strange thing, Ren Bin, an insider in the circle, has long been surprised by this situation.
Why is there such a big difference between '52 cities and the national network'?
The main reason is that 52 cities are city group data, and the national network is city + town + rural data, so the answer to this question is actually the difference between the viewing habits of urban audiences and national audiences.
The two are the relationship between inclusion and inclusion, and 52 cities are all urban audiences, which are part of the national network audience, and have more economic strength and purchasing power.
In terms of viewing preferences, urban audiences prefer to watch variety shows, and in terms of TV dramas, they like to watch urban love idol themes;
In addition, the viewing time is also customarily different, urban audiences get off work late, plus traffic jams or something, and it is usually late to turn on the TV when they get home, so usually 19:30-23:00 is their peak viewing.
If you are in urban or rural areas, you can already turn on the TV at 18:00 to watch people's livelihood programs, and usually lie down early at 22:00 to rest.
'That's it!'
These two thin pages of paper, Ren Bin watched them for more than ten minutes, and he could press Hunan Satellite TV under him in terms of ratings, which he couldn't have imagined before the party started.
Take a look at the star lineup of Hunan Satellite TV, and then look at Beijing Satellite TV, it is not an exaggeration to say that it is shabby.
Putting down the ratings table in his hand, Ren Bin wanted to share the news with Gao Ge, but his mobile phone dialed his number, but the prompt was on the call.
..............................
Hung up the phone with the person in charge of the QQ music topic, Gao Ge shook his head, it seems that he needs to buy another mobile phone card later.
In fact, this circle can't hide secrets, and it can be said that the reporters are still quite ethical in the past, knowing that he does not accept interviews, even if they know his contact information, they will not get in. But now the situation is different, and this circle is indispensable to deal with various media and reporters.
There are some situations that cannot be refused, and this is a humane society.
The traffic situation in Beijing after late at night is much better than during the day, and when I parked the car in the parking space downstairs in the community, I received a call from my daughter Gao Ya when Gao Ge got off the car.
Seeing the contacts on the phone screen, Gao Ge glanced at the time, it was almost twelve o'clock.
He pressed the answer button with a calm face, and the first thing he said was, "What time is it, haven't you slept yet?"
Gao Ya wanted to say something else, but after hearing the question in Gao Ge's words, he immediately changed his words, "Dad, I just want to ask if you have gone back, have you come home?"
Inserting the key into the keyhole, pushing the door into the house, Gao Ge replied, "You just got home, why haven't you slept yet?"
"I couldn't fall asleep after watching the show, and while you were performing, my classmate sent a message asking if it was my dad on TV, and my answer was, of course. When he said this, the smile on the corner of Gao Ya's mouth never fell.
Because the classmates and teachers around them have all seen Gao Ge, and when they saw the parents of their children's classmates appearing on the stage of the Mid-Autumn Festival Gala of Beijing Satellite TV, they were more surprised than surprised.
After hearing the little pride in her daughter's words, Gao Ge's originally tired mood was also relieved a lot, and Gao Ge asked with a smile while changing her shoes, "Then after you said yes, how did your classmate reply?"
"Of course, they say that they are handsome, they sing well, they say that you are not at all different from usual, and some say that they plan to sign and take photos with you after the school starts. ”
It is not only these that make Gao Ya so excited and unable to sleep, but also that others who want to listen to "I Wish People Were Long" can't find resources on the Internet, and she has the audio file sent by her father in her hand, this unique feeling makes her the happiest the most.
Women love things that are unique in this world, whether they are big women or little girls.
"No problem. ”
Gao Ge agreed without thinking, and then asked again, "Is Grandpa and Grandpa asleep?"
"No, grandpa is still watching the news in the living room!"
"Your mom hasn't come back yet?"
"Nope. Just now, he was grinning happily and elegantly, and there was a hint of grievance in his words.
Don't look at it as the Mid-Autumn Festival, but how can artists rest all year round, especially a big star like Pei Qiu, the time schedule is full of arrangements, Pei Qiu originally said that he would take his daughter to play nearby during the holiday, but it was delayed because of the CCTV Mid-Autumn Festival party.
"Go to bed early, and when you get back, Dad will take you fishing." Gao Ge comforted, saying his promise.
"Really?"
"Of course it's true! as long as you go to bed early. ”
"Okay, goodbye Dad!" Before Gao Ge could continue, a blind voice came from the microphone.
'This kid,' Gao Ge couldn't help but laugh......