Chapter 22: Climb aboard the speeding train

In the next half month, because Song Yun joined, the company became more and more formal.

Keer has new advertisements every day, at first it was a live broadcast, and later after seeing the small film made by Liu Peng, all the financiers asked to record it.

The five-minute video is posted on Douyin, which happens to be six online every day, the first is the environment display, the middle is specific comments, and finally Keer's personal suggestions and dish recommendations.

After Lao Song's professional operation, the number of fans immediately exceeded 8 million, and the end of the month exceeded 10 million.

Douyin's No. 1 eating and broadcasting is only 12 million, and it has been in operation for more than two years, and it is a pity that it will be overtaken by Keer immediately, and it will also start to take the boutique route, but it is a pity that it ......

It's unprofessional!

seems to be an understatement, breaking 10 million in just three months, behind it is Keer's love and accumulation for more than ten years, coupled with a sensitive sense of taste, which is like a tiger with wings.

Jiajia is also getting better and better, yesterday the number of fans exceeded 500,000, and the highest online 100,000, especially at eight o'clock in the evening, the comments flew up.

Basically, there is a live broadcast with goods once every two days, arranged by Taoke Xiaoer, and the special car is delivered directly to the company, and you can make money without even going out.

Of course, it must be a big brand, excellent quality boutique goods, the day before yesterday to sell the recently popular turkey noodles, sales exceeded 3 million, and 300,000 commissions were received.

Aunt Pang's eyes are so green when she sees it!

After the meeting, he pulled himself out with a mouth: "Little boss, when will I be able to make money?"

"Don't worry, slow work and fine work, at least wait until 100,000 fans, right?" Shen Feng comforted: "It's only been less than half a month, what's the hurry?"

"Your route is different from Jiajia's mukbang. Song Yun analyzed next to him: "After all, the elderly are not as sensitive to mobile phones as young people, and they seem to be a fan, maybe there are several people behind them, right?"

"Besides, Jiajia also started to receive advertisements after accumulating for a month, and it is easy to lose fans if you are too anxious, are you afraid?"

"Don't ...... Don't lose your fans!" Aunt Pang was startled and hurriedly stopped: "Then take your time, it's easy to save 80,000 fans, and I'm distressed when I drop one!"

Shen Feng laughed, encouraged his aunt to leave, and asked Song Yun, "How is the situation?"

"It's already much better than I expected!" Song Yun said with admiration on her face: "Your vision is so unique!"

"Although the feedback of the elderly is slow, they are more loyal and reliable, as long as they develop consumption habits, the repurchase rate will be high in the future. ”

"In fact, the backstage has already contacted me, hoping to let Aunt Pang try to accept the advertisement, but I temporarily refused, our company must go high-quality products, and Wanli's brand influence is the first. ”

Shen Feng nodded, very satisfied with Lao Song's insistence, to put it bluntly, Internet celebrities bring goods is a trust mechanism, because I trust you as a person, so I unconditionally believe in the products you recommend.

Once trust collapses,

Heavenly King Lao Tzu can't save it.

For example, the lipstick brother went to the Tucao Conference a few days ago, and once a non-stick pan became the focus of the audience's indiscriminate bombardment, but fortunately it was not his profession, otherwise he would have died.

Song Yun looked at the calm and relaxed boss, the more she came into contact, the more she admired, it seemed to be light, but in fact, she was taking it step by step.

Whether it is eating and broadcasting or targeting the elderly market, it seems to be a niche, but in fact, the business opportunities are unlimited.

For popular clothes and beauty, behind the high sales is a huge return rate, after all, it is a commodity, no matter how big the brand is, there are good and bad, customers impulsively buy it back and try it, is it not easy to use?

Seven days no reason to return!

And eating is different, what is important is service, and the selection is all high-quality brands, and the taste is guaranteed. Occasionally, there are individual complaints, but it's just because the taste is wrong.

Going to the Internet celebrity store is now all for punching in and taking pictures, and posting to the circle of friends to pretend to be forced, as long as it is not unpalatable, who cares?

This is especially true for the elderly, don't look at Aunt Pang dancing and chatting every day, but 90% of them are die-hard fans.

Those old men and old ladies are on time almost every day, and many of them can't type, preferring to send a smiley face to show their presence.

Resolutely do not brush any gifts!

Wear it every day, and say it clearly in advance, the eldest sister is just to share happiness, meet good goods and use them together, and when the time comes, the address and house number will be announced, and the accident will definitely not be able to run.

Whether professional or distracted, all the purpose is to build a sense of trust, which is the core competitiveness of Internet celebrities.

In the field of eating and broadcasting, there are Kerr and Jiajia, the elderly slowly develop Aunt Pang, the stock has a mysterious jun, and the latest video of the movie Hu Fang will be launched soon, and a wave of traffic will go down, at least breaking 500,000 fans.

In less than three months, the company has made a profit, and Keer alone has at least four million monthly advertising expenses.

Jiajia can also contribute 2 million casually every time, removing the share and company costs, and her net profit is 3 million!

It's been a month!

When the number of Keer fans exceeds 10 million, the advertising fee is directly quoted at 500,000. Of course, this price has reached the top for mukbang, after all, it is not a live broadcast, the biggest advantage is accurate audience attention, which is very beneficial to building a high-quality catering brand.

Advertisers are not stupid, especially those who do chain franchises, 500,000 to buy an exposure, and a few franchises in the capital can earn it back, not to mention the national market.

Who wouldn't do a good thing that makes a steady profit without losing money?

So Keer quickly reached the ceiling, 500,000 each time, receiving up to 20 advertisements non-stop every month, 10 million to the sky, and gorgeously transformed into a head with a monthly income of 2 million.

Jiajia still has potential to be tapped, according to Song Yun's calculations, if it can reach one million fans, more than 300,000 people online each live broadcast, the average sales can break 6 million, and if the unit price of the product is high, it can even break 10 million.

Of course, it is impossible to be a hit every time, it is better in the long run, and the conservative monthly can also contribute three or four million net profits to herself, and the little girl herself is also a proper millionaire.

"You really don't want to get involved in women's clothing and cosmetics?" Song Yun finished reporting her job and said tentatively: "Although the competition is big, it is not without opportunities, so ......"

Shen Feng saw that Song Yun wanted to speak and stopped, he must have something to say, so he just communicated and asked, "How much do you know about them?"

"Let's take Taobao as an example, I go to the West Lake MCN Forum every year and once visited Qianxun's company. ”

"In Jiubao, in the east of West Lake, it is also an entrepreneurial network area, and it is very bold to say that the local government is really attentive and vigorously supports the e-commerce industry, and it has become a commercial center from a wasteland in just two or three years. ”

"In these office buildings that have sprung up like mushrooms after a rain, the night is the busiest time to spell orders. There are seventy or eighty thousand Taobao anchors gathered, who start working at six or seven o'clock every night and go off the air in the early morning. ”

"Staying up late is the norm, because night is the golden hour, and people will fully release their desire to consume when they come home after a day of work......"

Shen Feng poured Song Yun a cup of tea and motioned to the other party to continue, he really didn't pay attention to women's clothing and beauty, so he never started.

Song Yun thanked her, and also hoped that her thoughts could be understood by the boss, after all, she used to be in the women's business, and continued: "In the early days, the show and game live broadcast were getting worse and worse, and the monthly growth rate of e-commerce live broadcast was as high as 350% last year, which is the confidence of Ali's father." ”

"Even Kuaishou, Douyin, and Tencent can't help but enter this market, and it can be said that live broadcast is the biggest outlet after the e-commerce traffic is exhausted this year, and everyone can't wait to hold on to this high-speed traffic express. ”

"Don't dare to dock ......"

"I don't ask the end. ”