486. Kim Polo Matching Four-Step Plan

It's hard to say what kind of mentality Wang Jiayuan is willing to follow behind Zhou Fangyuan, maybe it's really like what she said, just like Zhou Fangyuan.

But it's not that there is another possibility, for example, she just fell in love with Zhou Fangyuan's money, in fact, which possibility is very indifferent to Zhou Fangyuan. No matter who it is, as long as he is willing to follow Zhou Fangyuan, Zhou Fangyuan will definitely not treat the other party badly. Although Zhou Fangyuan has never said anything about this, he has already thought about it, and Yuanfang Media is Sun Jing's. Of course, he didn't say this to Sun Jing himself, but it was already obvious, if Sun Jing was really willing to follow him all the time, he would rather not have any name, not wear the wedding dress that every woman dreams of, and could not appear on any relatively formal occasion as a "partner", and could only hide in the dark forever, if she was really willing to do this, well, even if she really wasn't for Zhou Fangyuan's money, Zhou Fangyuan would still not treat her badly.

He will give her the entire distant media, of course, this "send" is not to give away the ownership of the company, Zhou Fangyuan is not so stupid. However, he will give everything other than the company's ownership, such as the company's management rights, the company's income rights, etc., which belong to him, and he will completely hand them over to the other party, which is not a small amount of money, especially in the presence of Zhou Fangyuan, a prophet. Yuanfang Media cannot become the largest media company in the world, but it should have no problem to become the first in China. The annual revenue of such a company is definitely more than one billion.

How many people can do this?

Zhou Fangyuan can do it, and he is willing to hand over all the income of the entire Yuanfang Media to Sun Jing, and greatly compensate her financially.

In the same way, Lin Yueya's side, if she chooses to follow Zhou Fangyuan without a name and no points, the future income of Yuanfang Real Estate will also be prepared for Lin Yueya. What is prepared for Wang Jiayuan is the Golden Polo Catering Company, although they may no longer need money by then, or in other words, when the money reaches a certain level, it will become a number, which is no longer of practical significance. But Zhou Fangyuan doesn't matter, there are more places where he can make money, and it's not a big deal to send the income of a few companies out. Of course, that refers to the future, not the present. He has to grow at the moment, and every piece of income in the group is important because he has so much to do.

In the future, the group will become stronger and stronger, until it has really owned the steel and iron bones, and then split the income of several companies to give them out, and he will not be too distressed.

He did this to tell everyone who was willing to follow him that I could not give you the title, but I could give you a lot of money, so much that ordinary people could even give it up. I thought that Zhou Fangyuan used the money to buy their future lives, which is not very nice to say, but it is the case. On the other hand, if someone in the previous life was willing to spend hundreds of millions, billions, or even billions to buy his Zhou Fangyuan's life, then he would definitely not refuse.

It's a pity that he didn't meet such a good person.

So in this life, he felt that he could be such a good person.

After all, Wang Jiayuan had just had a relationship with him, and he was still excited to score a brace, but the result was that Wang Jiayuan was no longer able to go to the ground. It's not that you can't really walk, it's that it's a little difficult. Zhou Fangyuan directly pressed her on the bed, "The following things are handled, and it happens to be an opportunity to test them, the shortest working hours of these employees have been a month, and the longer ones are two or three months, and it is almost time to let them take charge of themselves." Look at their ability, the next step Jin Polo will slow down the absorption of franchisees, and begin to gradually increase the number of self-operated stores, when the time comes, I will need a large number of grassroots management personnel, and when I have time in the future, I will be more hands-off, and let the following people deal with things first, if they don't handle it well, you will come forward, as long as they can handle it well, they will examine the ability and character of these people as appropriate, and tell me directly if appropriate, I will give these people special training. ”

This is also a plan that Zhou Fangyuan had set before.

Starting next year, Kim Polo and Yuanfang Food Company will carry out a comprehensive upgrade.

There are several improvements.

First of all, there is the activity of raising the price of goods. In the past, Kimpolo has been deliberately lowering prices to ensure that its prices are one step lower than those of multinational companies such as Kentucky Chicken to ensure its competitiveness. Because companies such as Kende Chicken currently have food processing plants in China, they are small in scale, and the cost of raw materials cannot be suppressed, so even if there is a price war, Jinpolo also has a great advantage, and the profit is absolutely guaranteed.

However, this situation must be reversed in the future, and the next step for Kim Polo is to build a brand. Brand building is not only a matter of word-of-mouth, but also to let King-Polo stand on the same level as Kentucky Chicken and other multinational companies, so that customers will subconsciously think that King-Polo is the same big company as Kentucky Chicken and other companies, rather than distinguishing customer differences, as if King-Polo's customers are not as superior as Kentucky Chicken's customers. This sense of superiority exists, not to mention now, before Zhou Fangyuan was reborn in the future, there were even people who would use this thing to show superiority, Zhou Fangyuan saw it with his own eyes.

Obviously it is fast food, and Kentucky chicken has the lowest status in the catering industry even abroad, after all, fast food you can't compare the taste with the main meal, and the customers themselves are quick and convenient. But in China, companies like Kender Chicken have more of a sense of superiority than local companies, Zhou Fangyuan once again heard what he saw with his own eyes at the door of a small local fast food restaurant, a young couple wandered at the door, the boy wanted to go in to eat, but the girl said, "What kind of small broken shop is this xxx, I want to go to Kender Chicken, so I won't come to this kind of small broken shop." ”

Hehe, that's the sense of superiority. This situation is not an isolated case, there are many people who feel superior to the average person, and they would rather spend a little more money to eat at Kentucky Chicken than come to Kimbolo.

In fact, it is obviously the same thing, just because KFC is a multinational company, it seems to be much more high-end than domestic enterprises.

Actually, there is no difference at all between the two sides, okay?

It's all fast food, and some small shops even taste better than the products of Kentucky Chicken, but because the price of Kentucky Chicken is more expensive and it is a foreign product, it gives people a sense of superiority over domestic companies.

Jin Polo in Zhou Fangyuan's plan, is to go abroad, to the outside, he wants to differentiate the management, to the taste to defeat the Kende chicken, in the country, he is currently to the price advantage of the Kende chicken and other foreign companies, and the effect is not bad, then next, the increase in the price of a single product is imperative, at present, the entire Central Plains and the southeast region of the gold Polo has suppressed these foreign companies, at least in the market share is suppressed, the next step, is to ensure this advantage, to improve themselves to the same extent as them, and then to"Local enterprises", "national enterprises", "conscientious enterprises" and other advantages, continue to maintain advantages, he does not try to completely overpower the other party, at least to be on an equal footing with the other party, so that there is the possibility of taking advantage of the trend to go abroad.

Going further, it is not impossible to completely suppress the other party, but this is not a matter of one or two days, this is a water mill, Zhou Fangyuan needs to figure it out slowly.

Secondly, there is the market expansion plan.

In the past, Jinboro relied on the way of joining to quickly seize the market, and now it has occupied more than 40% of the market.

The domestic market is very large, but that is the future, now, although the domestic market is not small, but considering the income and living standards of the people, the development of the fast food industry is still far from reaching the level of later generations.

At present, the entire fast food market, Jin Polo occupies about 40 percent, basically in the Central Plains provinces and several important cities on the southeast coast, have overtaken foreign fast food companies, at least, in terms of market share. But there are still many places where Kim Polo has not done enough, such as the southwest provinces, the northwest provinces, and the northeast provinces, and there are still very few Kim Polo franchise stores. Mainly because the distance is too far, some people who are interested in joining Jinbolo, considering this distance, and Zhou Fangyuan also requires all of Jinbolo's subordinate franchisees to use various semi-finished products that the company agrees to distribute, although the cost has been suppressed as much as possible, but it is inevitable that it will rise.

And this has a timeliness problem, if it is in the province, you can call one day in advance to place an order. In the surrounding provinces, it is enough to have two days in advance. The provinces on the southeast coast, because of the developed transportation, can be up to three days in advance. And provinces like the northwest, southwest and northeast are afraid that it will be several days in advance. It's no joke to be a few days in advance, no one can really estimate the amount of goods used for several days, and even if they can, the risk is too great, so in those relatively distant identities, the number of stores in Kinpolo is very small.

And fewer stores means that the cost increases further. If there are enough stores, a batch can send a lot of goods, the cost is shared by everyone, in fact, it is not much, and if there are only one or two franchise stores in the whole province, the cost depends on these two shares, then the cost will inevitably increase. Therefore, Zhou Fangyuan's next step plan is to directly open branches as the head office of Jinpolo in places where there is a shortage of Jinpolo in the whole country, on the one hand, to give confidence to those few franchise stores, on the other hand, it is also to share the cost of these franchise stores, and at the same time, the purpose is to seize the market.

Not only first-tier cities, second-, third-, fourth- and fifth-tier cities, these are the markets that Jinpolo should pay attention to.

The third point is the development of supporting logistics.

At present, there is a fleet within the Yuanfang Group, with about 50 vans and 100 ordinary bucket trucks. It looks like a lot, but in fact the gap is still very large. And at the latest, the next year will be a big leap forward, and the logistics demand will be greater. Of course, Zhou Fangyuan can now acquire several domestic logistics companies, but first of all, most of these logistics companies are still average, even if Zhou Fangyuan acquires, he still needs to spend a lot of effort to develop the enterprise, rather than this, it is better to develop new logistics companies on the basis of his own fleet.

Logistics is important, and this will be seen in the future, and not only long-distance logistics, but also short-distance logistics will continue to grow in importance in the future. Therefore, this time the supporting logistics development plan is not only to transform the fleet into a logistics company, but also to start a food delivery business in Jinbolo. You can order food over the phone, but since smartphones are not yet available, you will need to apply for a membership card and have a balance remaining on your membership card. Well, the old membership card can't be used now, because the old membership card doesn't have a chip in it, just an ordinary plastic card.

The new card Zhou Fangyuan has already found someone to do, the old card does not need to spend money to replace the new card, members can directly swipe the card to the store for consumption, or you can buy meals by phone, and then report the card number and password of the membership card. Therefore, Kingpolo will also remind all customers that they must properly keep their membership card information, it doesn't matter if the card is lost, but the password must not be lost. If you lose your password, it's not good if someone steals it.

In addition to this, there is the final plan, which is the plan for the full expansion of the farm, as mentioned earlier.

At present, there are tens of thousands of acres of farmland under the Yuanfang Agricultural Company, and there are more than a dozen large-scale breeding farms, but this is not enough.

On the one hand, the scale of the farm itself is not large enough, according to Zhou Fangyuan's idea, all the farms in Beitong will be merged together. All livestock and poultry are raised in a unified manner. In addition, the area of the farm will be expanded, but the plan is only to expand to 100,000 acres, nearly half of which will be used to grow corn, which will be used as feed for livestock and oil extraction on the other. The rest is used to grow vegetables for daily consumption, and in terms of food, Zhou Fangyuan has no plans to get involved in it at present, but it is difficult to say in the future.

Of course, if the city is willing to go further and provide them with more land, the Far Side Group doesn't mind eating it all.

At the same time, Yuanfang Group has begun to seek more land in several surrounding provinces and cities to establish new farms and ranches, but this is only the beginning, and in the next two to three years, Yuanfang Group plans to open farms to all major provinces. The main reason is to provide a supply of goods for all Kingpolo franchise stores and branches nearby, reduce costs and ensure freshness. At the same time, he will also be involved in special planting and special breeding according to the different situations in different regions, which is also a huge market, with the continuous improvement of people's living standards, this kind of special products will become very important in the future, since the distant group has the experience of this group production, why not get involved in it?

There is also a project that is not a special planting, that is, rapeseed, as a large oil user, Jin Polo's need for frying oil is quite terrifying, before Zhou Fangyuan has been looking for a source of goods from the market, but how can this market supply be compared with their own?

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