Life needs a sense of ritual!

I have to say that even Shen Feng himself agrees with this statement, in order to be able to pretend to be forced in front of others, the urban youth will place chocolate cake rolls on delicate marble plates, and decorate them with turtle back leaves and small pine cones......

Especially the so-called Ins style and Nordic style that have recently become popular, scattered sunflowers, starlights, baking, coffee, and red wine always appear frequently in the circle of friends......

Small household appliances are not used by Dyson...... Cherry blossom viewing is not an island country...... Eat bread other than whole wheat and don't touch it...... Choose clothing that is not an independent design......

Every day, I drank milk tea in line mixed with pigmented sugar caffeine, sat in a coffee shop with a strange literary magazine, and finally took the Apple mobile phone in installments to send a circle of friends......

Even if there's only neat linen left in your place, it's time to have a classic-style dinner with filters......

Even if you receive crazy repayment reminders every month, you have to go out with a few hundred pieces of Armani foundation......

Even if there are no more bottles of cosmetics on the cluttered tabletop, use filters to create the mood of a Nordic aristocratic dresser......

Behind the pretense is mostly a life of making ends meet, stretched, borrowing from Huabei to be repaid, messy hairstyles, accidentally falling into the trap of campus loans and a life of chicken feathers.

Tyrannical delicate poor!

Shen Feng is very glad that if there is no goldfinger, he may be living the same life in the financial circle, so he is not qualified to laugh at anyone.

There is a popular joke on the Internet: There are three generations in the office, the post-70s save money, the post-80s invest, and the post-90s go into debt, and the parents of the post-90s are paying off their children's debts.

Are they all scolded for the consumerism brainwashed by merchants?

Look at today's China, which has gradually become a new force in the future of consumption, these new generations who grew up with the Internet, from the day they were born, were surrounded by the colorful and dazzling surroundings, the colorful streamer in the world of flowers, all kinds of visual impact, who can be alone?

In my own opinion, this kind of aesthetic consumption not only represents the spiritual worship and value pursuit of young people in the era of material abundance, but also integrates the consumption level of body aesthetics, appearance and makeup, clothing decoration, home decoration, dynamic design, outdoor tourism, leisure and entertainment, and communication in the circle.

Could it be that these are all caused by the merchants?

You think too highly of these people, don't you?

This is the so-called general trend, not the concept of business hype, but the concept is originally here!

It can only be said that through carefully concocted marketing strategies, deliberately manufactured consumer symbols and psychedelic dazzling sales techniques, it caters to the visual impact and visual allure that amplifies the exquisite life......

With the precise placement, clever implantation and careful incarceration of visual consumption, commodity packaging, and advertising lure, young people can express their consumption desire, psychological obsession and extreme thirst for exquisite life......

As a group of disadvantaged young people, full of citric acid, they prefer a corner of the city, admiring the refinement, heroism and extravagance of the wealthy class with envious eyes......

Take a look at Station B, which best represents young people,

What is the most popular video content?

Mansion...... Supercar ...... Michelin-starred restaurant ...... Long legs...... Annual income of 1 million ......

That's human nature,

It's just that the Internet is getting bigger and bigger.

Shen Feng picked up the latest research report, 170 million post-90s groups use Huabei for every four people, two for every three mobile phones to buy two installments, and one out of every two people has no deposit......

They are frequent customers in "Backstreet Shop", spectators outside "Longing for Life", repeat customers in French restaurants and restaurants, and freelancers in Tmall Mall and Suning Tesco......

In my opinion, the most fundamental psychology that motivates consumption is loneliness.

When a young person is in an unfamiliar place or environment, he or she will encounter discourse isolation, inter-field isolation, information isolation, interpersonal isolation, and workplace isolation because of the expansion of network resources and the accumulation of social capital......

Being in a state of social solitude at a loss and at a loss for what to do can lead to a lack of security, belonging, and integration.

As a stranger, he came to the big city to work hard, and only he had a real experience of frustration and honor and disgrace, and only he had a real sense of the bitterness and taste.

In the face of the oppression and crampedness of the surrounding environment, and the alienation and coldness of the people around them, who is not eager to interact and integrate into a circle as soon as possible?

Only by spending money and dressing up hard can you have a little bit of so-called self-confidence and dignity......

in order to have the courage to stand in front of others,

Carefully humbled integration into the dilemma that cannot be changed!

Buy the most popular cosmetics,

Krypton's hottest game,

chasing the most popular variety shows,

When the most fashionable people eat melons......

There is no Cartier watch that can be pulled up on the sleeve of a Burberry trench coat at any time to check the time, how can you show your good taste in the circle of friends?

After four years of entrepreneurship, the most successful business model is the positioning of the circle.

Young people who have been informatized by the network, relying on various social media and social tools, are in the circle of interaction, circle communication, circle sharing, circle consumption and circle mutual assistance......

Due to the relationship of interest, geography, karma, occupation, blood, hometown, learning, and love, countless niche, micronuance, ethnic, and tribal exchange fields and spaces have been constructed.

Knowledge anxiety and skill upgrading corresponding to millions of winners,

Privatization of the top consumption of luxury time services,

What hipsters realize is self-identity,

True Flavor focuses on women's independence and freedom of consumption......

As long as it can solve the pain points of a circle, no matter how big or small, the model is successful and the project is valuable.

The bizarre and noisy chaos in the circle cannot alleviate people's spiritual anxiety and loneliness, not only entangled in the strange circle of "the more the network, the more lonely" is difficult to escape, but also trapped in the quagmire of "the more circle, the more anxious" can not extricate themselves......

has worked hard for more than ten years, and it is not as good as others to speculate on a suite.

Salary and salary growth are slow, professional competition pressure is very high, and job promotion is more difficult, often "5+2", "white + black" and "996"

After more than ten years of hard work, the educational advantages that we were proud of have been gradually dissipated, and we must continue to recharge our knowledge and strengthen vocational training in order to keep up with the pace of the times.

Peers are abandoning you,

Other people's children are killing you in seconds,

Shen Feng came to the floor-to-ceiling window, looking at the busy traffic under his feet, consumption is an inevitable trend, but the direction can be chosen by himself.

Sitting in a Rolls-Royce, even if you wear flip-flops all day, it is a kind of awesome and style.

Working hard to save money to buy a most entry-level LV limited edition and squeeze the subway every day, who would think it's real?

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