"Good work!"

Shen Feng finished reading the framework agreement for the European IPO of Luxury Time, and although many details needed to be further discussed, he was basically satisfied.

"That's good. Edward let out a long sigh of relief, as long as he was satisfied, he had worked hard for the past few months.

"Like this?" Shen Feng saw the perfume prince's relieved appearance, and teased: "Next year will be a real rich man, do you feel proud at home?"

"Hahaha!" Edward couldn't help but laugh, I have to say it's a little!

Compared with other giants going to sea embattled, the luxury time is smooth sailing, after all, go to the most high-end niche, serve the top tyrants of the pyramid, in the face of the domestic luxury jewelry market of hundreds of billions or even trillions, Europeans are not in a hurry to kneel and lick?

"Actually, Europeans are very picky!" Edward said with a smile: "Recently, global warming has caused people to die in the summer, and many families are reluctant to buy air conditioners." ”

"Subways and trains are often complained about due to air conditioning failures, and last year's high temperatures swept across Europe, German fans were out of stock, and shopping malls of all sizes were crowded with summer resorts. ”

Shen Feng laughed, I read an industry report, the use rate of household air conditioners in Europe is far less common than in China. It accounts for only 6% of the global air conditioning market share, while the United States accounts for 23% and the domestic market easily 35%.

Thanks to Gree and Midea.

"Take Paris as an example, the air conditioner plus outdoor unit is at least 800 euros, and the installation fee is 1500 euros, not to mention the high electricity costs......"

Prince Edward is obviously a person with a life, and complained: "Don't think that developed countries in Europe and the United States are all in the same place in the face of spending money, if these countries pick it up, they may even want to bother the old ladies." ”

"In many famous British film and television works, not only do you rarely use air conditioning at home, but even TV is rare, right?"

"Yes, not only do they save air conditioning, but many of them don't even watch TV at all to save money!"

Shen Feng is drunk, do you want to say that young people have the Internet, and old people don't do anything but sleep?

"There's no way, TV programs in the UK are charged, even if you only watch it for a short minute, there will be a corresponding TV program payment list sent to you immediately. ”

"Watching TV is a very frustrating expense for them, and they don't understand why they have to spend 7 euros a month on a TV bill on something that is not necessary at all, and that money should be spent on buying beer in the bar and watching free TV. ”

Edward took a sip of coffee and continued: "Don't think that the British have always been responsible for rational consumption, even we French people, who are known for our sensibility, have a traditional concept of preparing for a rainy day: saveforrainyday. ”

"Almost half of the people stay at home every summer instead of going on vacation, restaurants are not cheap, most families cook their own meals, and even many parents buy supplies for their babies on second-hand websites. ”

"Anyone who has been in France for a while will often hear locals pointing to something and complaining: "It's expensive!"

"Germany and the Netherlands are world-famous misers, with high national savings rates and AA systems for meals. Prices are even cheaper in European countries: cheap supermarkets, convenience hotels, discounted goods, you name it. ”

"When the capital watched all kinds of Mercedes-Benz BMW Ferrari famous cars compete for competition, they went to the streets of Germany and the Netherlands, and the tall people preferred to drive small cars, which were basically small Toyota Citroen. ”

"Especially love to drive a manual transmission car, low fuel consumption, energy saving, environmental protection and money-saving, or ride a bicycle, Dutch bicycle handsome guys and beauties abound. ”

Shen Feng shook his head, saying that it sounds good and is called environmental protection, but if it doesn't sound good, it may be really a slam?

"Guess what this is for?" said Edward, showing a photo, "The scientific name is Flessenlikker".

"To put it bluntly, the Dutch invented a special bottle scraper in order to empty the last drop of yogurt or jam in the jar......"

"Something that licks the bottle!"

Shen Feng secretly rejoiced, fortunately, the luxury time was in China, otherwise he would have been yellow a long time ago.

"Belgium, known as the heart of Europe, drives to Germany every one to two months to make big purchases and refuels to neighboring Luxembourg ......"

"For the Swiss who are now so high that prices are soaring, fortunately, on the border with the French departments of Haute-Savoie and Ontario, more than 30,000 Swiss people rush into various consumption ...... in France every night."

"Especially Genevans, who work in Switzerland during the day and sleep in France at night, secretly live a transnational tax evasion life with high wages and low costs in order to evade taxes......"

"Every year, there are all kinds of wars because of garbage, and I'm annoyed to death. ”

Shen Feng nodded, France, the Netherlands, Switzerland, these countries, their ancestors started in agriculture, these people gradually moved from poverty to wealth, and gradually cultivated the virtues of pragmatic work and preparedness for danger in times of peace.

It's different from Lao Mei, who has zero deposits.

Pourvivreheureux，vivonscachés

To live happily, we live in hiding.

People are always looking for a comfortable balance between saving and spending.

In fact, in some aspects, it is not necessarily, but the concept of consumer culture is different, and it is just a subtraction of life.

For example, IKEA has made a good sample of sales simplicity, and the founder Invar has been called the most economical person in Sweden by the media.

Traveling on the bus, economy class on a plane, second-class on the train, having a lunch meeting with management at a food stall, staying in the cheapest hotel, haggling at the wet market, getting a haircut for only $12, and drinking cheap whiskey......

More and more young people are beginning to advocate a new concept of consumption - experiential consumption. Buy an experience, not a thing.

Prefer to spend on an experience that makes them feel good, such as traveling the world, learning a skill they want to learn, enjoying a top-notch ballet or opera performance, or trying their hand at diving, rock climbing, skydiving, or even a Michelin-starred culinary experience......

Step out of your comfort zone and seek a new world.

Because experiences and experiences can be integrated into our life course, and commodities can never be.

Of course, people have experienced great wealth and wealth, and now they feel a little back to basics. For the country, it will take a long time to educate, so let's take our time.

Send Edward away, and he will basically be able to IPO in Europe in the first half of tomorrow and become his third listed company.

Compared with the United States, European securities exchanges are more conservative and have stricter threshold reviews, but the risks are much smaller.

Especially luxury jewelry, I have the most consumption power in the world, not only to buy, buy, buy, but also a one-stop attitude of eating, drinking and having fun.

In addition to Mystic Jun, it is also the second largest cash cow, with billions of net profits every year, which is called small and beautiful!