Ding Siyao felt that this period of time was simply too tired, but it was also very fulfilling.

First of all, I followed the colleagues of the Ministry of Commerce of Ruixiang Technology to visit a number of P2P platforms, and had a conversation with many middle and senior managers of major platforms, and asked some questions, some simple and some complex.

The major platforms look at Ruixiang's face, and they don't know that Ding Siyao is a peer, and while retaining core secrets, they basically know everything about other operational issues.

Although Ding Siyao was a little curious about the people who raised these questions, he only thought that he was a Ruixiang employee who exchanged ideas with each other.

After asking along the way, Ding Siyao has gained a lot, and has a rough prototype of some operational ideas on the asset side.

Then he followed the action of Ruixiang Marketing Department, which developed the loan supermarket business, and visited a number of loan companies.

Ruixiang cooperated with customers to open up, and Ding Siyao found a loan company to cooperate with funds.

Specifically, it is to provide loan funds for some loan companies.

The cooperation adopts a combination of online and offline mode.

Yimin Investment has developed an online wealth management platform, Yimin Wealth, and offline cooperative loan companies recommend borrowers to come over. After the risk control review by Yimin Wealth, the information of the borrowers who have passed the review will be uniformly made into loose standards or packaged into asset packages, uploaded to the online investment platform of Yimin Wealth, and recommended to online investors to raise funds for lending.

The loose bid corresponds to a single borrower.

The asset package corresponds to multiple borrowers.

Loose bids or asset packages are made into investment targets, which are called loose bids and collective bids respectively.

Including the details of the borrower, some privacy information is covered by coded and watermarks, but some information that is convenient for investors to make decisions, such as the purpose of the borrower's loan, the general nature of the work unit, salary level, repayment ability, etc., can be seen.

Investors will be screened and reviewed by themselves, and they can freely choose their investments.

According to the borrower's borrowing amount and term, the investment amount and term of the loose target are also corresponding.

In the case of a collective target, multiple borrowers are generally involved, and the loan amount and term are different. Therefore, a type of borrower with the same loan term will be selected to form a collective target with the same term, but the loan amount of each borrower may be different.

All borrowers recommended by the microfinance company will repay the principal and interest on time with 100% joint and several liability guarantee provided by the microfinance company.

In this model, the microfinance company not only pushes the microloan project for the Yimin Wealth Platform, but also provides joint and several liability guarantee for the Yimin Wealth Platform.

Microfinance companies can also benefit from the Yimin Wealth Platform: on the one hand, they can push their own lenders to more investors through Yimin Loan and complete a large number of sales, and on the other hand, they can also reduce the bad debt rate through the advanced risk control level of the Yimin Wealth Platform.

Ding Siyao pulled the tiger skin of Ruixiang Technology and Yimin Wealth, ran around, and easily signed more than a dozen cooperative small loan companies.

In the early stage, Zhang Yida planned to cooperate with small loan companies and let them recommend borrowing customers to come.

In the later stage, it will slowly turn to self-operation, recommend customers to the self-owned loan brands of Technology or Yimin Investment, and then Yimin Wealth will raise funds to complete the loan. Complete an internal ecosystem closed loop.

In the early stage, due to various reasons such as risk control level and experience, only external cooperative small loan companies can be used for the time being.

Zhang Yida's instructions to Ding Siyao were also to find some small loan companies to cooperate with in the early stage. Ding Siyao successfully completed these tasks.

On Fan Hongyang's side, he has successively recruited and supplemented the company's finance, legal, administrative, personnel, marketing and other positions.

It has also recruited a mature risk control team of more than 10 people from other P2P platforms. The entire Yimin Investment has finally gathered people from all walks of life, and it is time for Yimin Wealth to start raising funds.

After inspecting the recent work results of Ding Siyao and Fan Hongyang, Zhang Yida gave the following instructions:

"First, the company left 1 million working capital, and the remaining 3.6 million was all delivered to Ruixiang Technology, ready to start promoting and drainage.

Second, Fan Hongyang will lead the operation department to complete the transformation of the customers who are attracted to the inflow, and promote the customers to increase investment through various activities and copywriting.

Third, Ding Siyao is responsible for follow-up and docking on the side of the cooperative small loan company, and controls the lending work after the funds are raised. ”

After the work arrangement on the side of Yimin Fortune was properly arranged, Zhang Yida went to Ruixiang Technology again, found Lin Zhenyang, and said:

"Lao Lin, I started a P2P company outside, and it will be launched soon.

In the early stage, we are going to do an advertisement on Ruixiang, and the estimated cost is 3.6 million.

So I'll discuss with you, the company has just been established, and the funds are not very abundant, so let's see if we can get a discount. ”

After speaking, Zhang Yida laughed, a little embarrassed.

Yimin Investment does not have Lin Zhenyang shares, on the contrary, Ruixiang Technology has 8% shares of Lin Zhenyang.

If it is discounted, it is actually harming Lin Zhenyang's interests.

Lin Zhenyang laughed and said indifferently:

"Is that the same company that was on the 36th floor? I think I stayed with us for a week and then moved out.

What's the situation now? If the funds are tight, it's good to continue to work in Ruixiang, anyway, there are idle offices in the office, and it's a waste to put them away. ”

Zhang Yida shook his head and said:

"Yimin Fortune can't be too close to Ruixiang Technology, although it is a brother company, I am the major shareholder.

However, Ruixiang's current customers are mainly P2P and some loan companies, especially P2P, can't let them know the relationship between Ruixiang and Yimin. so as not to affect Ruixiang's advertising revenue.

On Yimin's side, I am looking for two professional managers to take care of it, and the shares of the domestic operating main company are also held by them on my behalf.

My Cayman company, Yizhou Overseas, holds Yimin Investment in Hong Kong through a VIE structure, and Yimin Investment Hong Kong then controls Beijing Yimin Investment, a domestic operating entity.

Usually, I rarely show up over there, and I leave it to those two professional managers to be in charge of daily management.

In Ruixiang, I am the chairman, if I enter the P2P field again, it will definitely cause panic and exclusion in the industry.

Other P2P companies may reduce or even abandon advertising in Ruixiang in order to reduce the behavior of rivals.

Therefore, we must pay attention to this point, at least not to expose the relationship between our two sides for now.

When both companies are full-fledged, they are not afraid even if they are exposed.

In the face of absolute strength, they should know how to choose.

Now, it's time to keep a low profile and be obscene before saying it. ”

Lin Zhenyang nodded and said:

"Okay, I'll support you no matter how you arrange it.

On the advertising side, Ruixiang will charge a cost fee, and it will be discounted. ”

Zhang Yida is happy, Lao Lin is really a sincere person. In fact, four folds, Ruixiang will not lose money. It will even make a small profit.

After all, the more customers who participate in advertising, the greater the advertising revenue, and the cost can be compressed through large-scale operation.

Zhang Yida said generously:

"The four-fold discount is too low, and the cost of Ruixiang has been touched.

So be it! 50% off!

In the later stage, the development of Yimin Wealth went smoothly, and venture capital entered, and then the price rose back, treating other customers equally.

In addition, you have to keep an eye on this matter, and don't let the outside world know about the relationship between the two families. ”

Lin Zhenyang patted his chest and said:

"Don't worry, I'll do it beautifully!"

Zhang Yida nodded and asked Lin Zhenyang to arrange to make a plan.

The mobile phone rang "beep", and when I took it, I saw that it was Fan Hongyang, and I answered the channel:

"Lao Fan, what's wrong?"

Fan Hongyang on the other end of the phone cried with a sad face and complained:

"Mr. Zhang, I think we have overlooked a big problem. Mr. Ding's loan company signed a contract and came back, and the recommended borrowers were all borrowed for 6 months, 1 year, 2 years, 3 years, and 3 months.

I'm afraid that the term is too long, and we are a new platform that has no trust and good reputation, and no one invests!"

Zhang Yida thought about it and felt that he had overlooked a big problem. In fact, there are many solutions, and doing so is a bit of a tightrope walk.

Exclaimed:

"There are several ways, but we have to make it more difficult to operate, and the risk will also increase, which is difficult to control. ”

Fan Hongyang was puzzled:

"What can you do? Mr. Zhang, you point and point. ”

Zhang Yida took a deep breath and replied:

"Bid splitting, capital pooling, maturity mismatch. ”

Fan Hongyang's eyes widened when he heard this, he understood, no wonder there were so many short bids for new recruitment activities on other peer websites.

Licking his dry lips, Fan Hongyang said a little nervously:

"Mr. Zhang, do you mean that we should also learn from other peers to do the same? ”

Zhang Yida sighed and said:

"There's no way around it!

It is not easy for you to send a one-year two-year bid, and the funds need to be locked for so long after the customer invests. It can even be said that it is simply not realistic at this stage.

How long has Internet finance only developed? Many users are in contact with this thing for the first time, and if you ask them to come up and invest for so long, it is basically driving customers to competitors.

We send a one-year and two-year standard, and others send a one-month or half-month standard. When the rate of return is the same, I don't need to say much about where to invest. Even if we have a higher rate of return, users will hardly choose us.

Yield and flexibility of funds, as well as security, these are basically the points that investment users pay the most attention to when choosing an investment platform online.

We don't have financing, we don't have venture capital endorsements, and security is basically the worst kind of platform for users.

Other platforms have venture capital, listed companies, and state-owned shares, although many of them are packaged, but users believe in this set.

If the yield is too high, it will actually increase the cost of capital, and this part of the cost will eventually be passed on to the borrower. To the borrower, the interest rate of the loan may be scary, the asset level will be reduced, and the overdue and bad debts will also rise.

The only thing that can be played is financial flexibility.

For example, the target project with a loan term of 12 months is split into two projects with a term of 6 months and issued separately, and then the funds raised by the second target are used to pay the principal and interest due of the first target, and one year later, the borrower is due to repay the loan, and the platform pays the principal and interest due to the second target.

A 12-month loan target, as far as I know, there is a platform that splits into 12 one-month targets, which are handed over and transferred in turn. ”